Providing reasons increases persuasiveness. Because

*This article is part of a series.

So far, I have talked about how to align the frequency of "who" among "who, why, and what."

From here on, I will talk about how to align the frequency of "why"!

(2-2-2) Aligning why

Before we get into the main topic, let's review the content from last time!

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【Summary of last time】

▶︎Decide on your target: "What kind of person" (=who) are you writing for?

▶︎"Recommended for you!" resonates more with readers than "Recommended for everyone!"

▶︎The more you narrow down your target, the more readers will think "This is about me!"

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——That was the content, wasn't it!

So, this time, I will talk about how to align your 'why' with the reader's!

——Before that, don't you think this?

'Huh? Is a "why" even necessary?'

It absolutely is!!!

That said, it's hard to really grasp, isn't it? Haha.

So, this time as well, I will explain it using a concrete example.

——You thought "Why?", didn't you?

Then let's ask!

'Why?'

——You thought "Huh?", didn't you! Right? Right!?

When we encounter something "we don't understand" or "is mysterious", we

"Why?" or "How come?", and we want to hear the "reason".

In other words, when there is a "reason",

we tend to be "convinced" more easily than when there is no "reason".

It seems there is a case study like this.

When there is a line at the copy machine,

"Because of [X], please let me make a copy first!" when you say this,

compared to just saying "Please let me make a copy first!",

the probability of having your request granted was higher.

The key to this story is,

It is said that even if the "reason" given for "because of XX" is "far-fetched," it is still effective.

Even with "because I am in a hurry, let me make copies first,"

or even with "because I have to make copies, let me make copies first,"

the probability of having the request granted reportedly increased (!?).

Even though everyone else also "has to make copies"!!

This is the experiment conducted by Ellen Langer.

It is commonly called the "Click-Whirr effect".

Simply put,

《We are susceptible to "reasons"》

is what it means!

Now, let's think about this in terms of writing.

Imagine you are watching TV and two commercials come on.

Between these two, which company would you want to buy a product from?

In this way, having a 'vision' (=why) makes your argument much more persuasive!

So, when you write an article,

'With what kind of vision' are you writing it?

Try setting that 'why'!

On that note, there is one important point.

Don't forget to align with the reader's 'frequency'.

Of course, you should respect your own 'vision' and your own 'why'.

However, if your 'why' is too 'self-centered,' readers won't be able to empathize.

What if the 'automatic translator' commercial from earlier was like this?

Don't you feel like saying, "No, I don't care!"?

You do, right!

It's kind of annoying, isn't it? This commercial!! lol

"A 'why' that is too self-centered" is actually counterproductive.

So, try setting your "frequency" while imagining the reader's "why," by asking, "What kind of 'desires' does the reader have?"

Now, let's use the "principal's speech" example we used before once again.

Wait, I will use the "principal's speech" example we used before once again.

"The principal is actually a pretty good guy..."

You, as a middle school student, will probably think that. lol

This "principal's speech" sets the "who" and "why" as follows.

▶︎who: Someone who has been a substitute in club activities for a long time

▶︎why: I don't want them to give up thinking, "It's useless no matter how hard I try"

This "why" is imagined and set based on the "worries" that a someone who has been a substitute in club activities for a long time" might have.

I have set it by imagining this.

"Someone who has been a substitute in club activities for a long time" often finds their efforts unrewarded.

Therefore, they must sometimes worry that "effort is useless."

——It is from this kind of "imagination" that you set the frequency of the "why."

The "feelings" that "you" are experiencing are, of course, important too.

However, at the same time,

the "feelings" that "the reader" is experiencing should also be kept in mind!

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[Summary of (2-2-2)]

▶︎Align your "thoughts" (=why) with the reader's

▶︎Having a "reason" increases persuasiveness

▶︎A "self-centered" why is counterproductive. Let's empathize with the reader's feelings!

——◇——◇——◇——◇——◇——

Up to this point, I have talked about how to align the frequency of "why" among "who, why, and what."

From here on, I will talk about how to align the frequency of "what"!

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