[Reading Record -139] Why RIZAP Can Commit to Results
Why was RIZAP able to commit to results?
What does it mean to "commit to results"?
When I hear RIZAP, I think of that commercial.
Many people would imagine RIZAP as a company for strength training or dieting.
RIZAP GROUP, Inc. is a holding company headquartered in Shinjuku, Tokyo, that oversees subsidiaries involved in the manufacturing and sale of health and diet foods, as well as the operation of sports clubs. The company name "RIZAP" is a coined term combining "RISE" and "UP," which is said to embody the meaning that "even from rock bottom, as long as that person desires it, they can always leap to great heights."
However, while reading "Why RIZAP Can Commit to Results" by Toru Uesaka, the company RIZAP starts to look a little different.
Toru Uesaka was born in Hyogo Prefecture in 1966. After graduating from the School of Commerce at Waseda University, he worked at the Recruit Group and other companies before becoming independent. He is active as a book writer and non-fiction author who carefully depicts the strengths of organizations and brands based on interviews with numerous business owners and companies.
What they do is surprisingly simple
In this book, three RIZAP methods are introduced: "strength training," "low-carbohydrate diet method," and "one-on-one mental support by a trainer."
However, rather than looking at each individually, viewing them as a series of processes reveals the essence.
Listening to what kind of figure the customer wants to become and drawing it out
Breaking down that ideal into achievable goals such as duration and weight
Designing meals and training to achieve those goals
Having the trainer continue to run alongside so they don't give up along the way
When organized this way, it becomes clear that what RIZAP provides is not training methods, but the "process leading to results" itself.
Yes, what RIZAP is doing is not diet support. It is "management" for people to achieve results.
Not a special theory
However, what RIZAP practices is by no means eccentric.
Sharing ideals, setting goals, making plans, checking progress, and making course corrections as needed... These are things that are done quite naturally in corporate and project management.
That is why it seemed to me that RIZAP's strength lies not in creating a new theory, but in thoroughly practicing orthodox management for each and every customer.
The source of RIZAP's strength
In this book, it is repeatedly stated that the greatest value of RIZAP is its trainers. This is because trainers do not just teach effective training methods; they are individuals who share goals with clients, design methods tailored to each person, and provide ongoing support to ensure they can continue.
Therefore, it seems that in RIZAP's recruitment, they prioritize talent with the ability to find joy in the happiness of others. This is because they know that what produces results is not the training machines or the diet plans, but the interaction between people.
Reading this book, RIZAP's rapid growth appears less like a success story of personal dieting and more like a success story of personal management.
Turning that personal management into a system that can be replicated across the entire organization is likely RIZAP's strength and the source that supports its brand.
Business owners with some extra money might want to consider joining RIZAP. While the enrollment fee and monthly costs are on the high side, it might be a reasonable tuition fee for learning management.
Reference Links
・Amazon "Why RIZAP Can Commit to Results"
・RIZAP Official Website
・Toru Uesaka Official Website