Reflecting on Differentiation Strategy

Differentiation...
This is also a rather abstract term.

Generally speaking, we often use the word "differentiation" with a relatively positive connotation.

If I ask an AI about it, it replies something like,
"Differentiation is a strategy where a company highlights unique features or values compared to competitors' products or services, thereby distinguishing itself and establishing a competitive advantage. Its purpose is to provide customers with a reason to choose the company's products or services and to maintain high profits without being caught up in price competition."

First, let's consider the suffix "-ization" (ka).
When I ask an AI about this, it replies, "Changing from one state to another. Examples: change (henka), aging (rouka), degeneration (taika), culture (bunka)."

Next, regarding the "discrimination" (sabetsu) part...
When you extract just this part, it suddenly takes on a negative impression. When I ask an AI about it, it says, "Discrimination is the act of treating individuals or groups unfairly or causing them undue disadvantage based on attributes such as race, gender, place of origin, or disability. Unlike 'distinction' (kubetsu), which simply focuses on differences, discrimination is characterized by underlying prejudices and stereotypes, which can lead to human rights violations. To eliminate discrimination, it is important to cultivate a 'sense of human rights' that acknowledges each person's individuality and differences."

In other words, a "differentiation strategy" is not about us discriminating against someone, but about strategically changing our position to be discriminated against by someone (in most cases, by competitors).

The foundation for this is the prejudice or stereotype of someone (competitors). You use the prejudices and stereotypes prevalent in the industry to try to differentiate yourself from those around you.

To do that, you must first know what those prejudices and stereotypes are. They are the things that people in various positions in the industry all say in unison. They are the things that many companies continue to do habitually without questioning.

By taking a stance that is just slightly different from everyone else, you can become someone who is discriminated against by everyone.

That is your differentiation strategy.