Reading Log -49: Simple
Writing techniques for running an organization efficiently
The greatest challenge facing modern executives is the depletion of employee 'focus'.
Information is overflowing in every company.
As a result, employee focus becomes scattered, emails and meeting materials are skipped over, and ultimately, the organization's execution power is diminished. Therefore, what is needed is a method for delivering the core message without stealing the recipient's time theory.
People judge the value of reading something within the first few seconds of a text
If you write what you want to write in the way you want to write it, you won't get your message across. If you want to communicate, you should be thoroughly reader-first.
By doing so, if the communication speed (understanding speed) between executives and employees increases, theoretically, the organization's decision-making speed will also increase.
1. Grab their heart with a 'title'
2. Convey the most important thing in the 'lead sentence'
3. Provide context with 'why it is important'
4. Provide details with 'learn more'
'Simple: Brevity is the ultimate strategy'
The three authors of this book, Jim VandeHei, Mike Allen, and Roy Schwartz, are known as mavericks in the U.S. media world. They founded 'Politico' and 'Axios' and established a news format that busy politicians and executives read to the end.
This book translates that knowledge into a framework for business communication.
Brevity is the ultimate management strategy
The 'Smart Brevity' they advocate is not just about reducing the number of characters in a text.
The words a leader releases should be short, sharp, and clear. If they are, the organization's communication will improve, and productivity will increase as a result.
If an executive wants to run an organization efficiently, they should start by placing the one thing they most want to convey at the very top.
Reference Links
Amazon: Book sales page
Diamond: Book sales page
POLITICO: website
AXIOS: website