[Testimonial 18] "What to sell, and how?" The story of a counselor who was lost in entrepreneurship and achieved an additional 300,000 yen in monthly sales through the "power of verbalization."

I am Takeya Nakano.

"I attended various entrepreneurship schools. But in the end, I couldn't sell anything."

I would like to share the feedback from a client, a solo entrepreneur working as a counselor, whom I accompanied for six months.

What "changed" through the program was:
・Clearly verbalizing the concept
・Reaching the people I originally wanted to serve
・Successfully getting my message across

As a result,


・+300,000 yen in monthly sales・5 more counseling sessions per month
・0 to 7 attendees for front-end seminars
・A surge in applications from unexpected demographics
Over these six months, she was able to completely transform her situation with these changes.

What changed the most was, indeed, her "words."

Her state before taking the course was as follows:

What was it that she "truly wanted to do"? By returning to the starting point of "who" she should deliver "what" to, and verbalizing it again, the result was:

What was particularly impressive was:

This "power to strip away unnecessary words" is the "essence of verbalization."

Her target also naturally shifted from 50-60s to 20-30s, and she became chosen in the "places where she is truly needed."

Habits and thinking that changed through verbalization

• Expanded awareness by shifting from live streams to Reel posts

• Habitualizing actions based on the concept

• Verbalizing "what needs to be done now" by stepping out of subjectivity through regular confirmation of action goals

• Rewrote the mindset of "being afraid of attracting real-life customers," leading to a full house at the front-end seminar

"Full text of the raw voice"

State before taking the course

Having experienced several entrepreneurship schools and juggling various social media platforms while doing side-hustle online consulting for entrepreneurship beginners, I couldn't reduce the number of days for my main job at the clinic. My activities were inconsistent in terms of mood and physical condition, my income fluctuated, and I was filled with anxiety and confusion.

Results after taking the course

By thinking together about the concepts and product creation that I had been struggling with for so long, I was able to build a product centered on the counseling I originally wanted to do. My target audience changed completely, and I began to see a sudden increase in income while feeling the joy of being needed and the fulfillment of doing what I wanted to do.

Since adopting the new concept, my monthly sales have increased by 300,000 yen, I have gained five more online counseling clients, and by attracting participants to a front-end seminar with the new concept, I went from 0 to 7 attendees.

I have received applications for my store course, which had been effectively closed for business, and students are now requesting to continue taking it.

Since changing the concept, my target demographic has become significantly younger (from 50s-60s to 20s-30s), so at first I wondered, "Will this be okay?!" but to my own surprise, seminar applications from that generation keep coming in.

What was the most memorable piece of advice you received during the program?

Being told several times, "I knew you were capable of more."

When deciding on the concept, I was struck by being told, "Use the words your customers want to hear. You don't need to add unnecessary words yourself."

Being asked frequently, "What do you think is the priority right now?" and having me say it myself when I was about to waver, which helped me confirm and truly understand it.

Being told to "eliminate the noise," I decided not only to use my existing Instagram account but to create a new one, launching the new concept in a space where people from my entrepreneurship school or those unrelated to my product were not present.

What do you think has changed the most compared to before you started the program?

I had been doing various social media platforms only superficially, but when asked, "Where is your target audience?" I thought about it, did some research, and concluded that Instagram was the most necessary. I was advised to focus on Reels and post regularly instead of just doing live streams randomly, and my visibility has increased.

There were times when I was very active and times when I tended to stop, but because you always check "what is needed right now and how much," actions that felt heavy at first are gradually becoming a habit.

You taught me the effectiveness of in-person customer acquisition, which I had been hesitant about, thinking, "Even if I do that..." By being able to invite people to front-end seminars, my reach has expanded, my attendance rate has increased, and since I have been able to hold seminars for the past four months, I am holding them for two days this month and both days are fully booked.

You participated in an entrepreneurship school before; what were the differences?

At the large school, I was told things like "counseling is hard to sell," and the culture involved liking each other's posts on social media or sharing campaign activities, which lacked reproducibility and often lowered my motivation. At the small school, the lead instructor would sometimes blame students based on their mood or strong biases, and there were times when people were spoken to harshly in front of everyone (including me, as we were all targeted in turn). It was difficult to ask questions, and there were rules like having to ask in a specific format or having to form a hypothesis first, so I gradually stopped asking questions.

Nakatake-san (Takeya Nakano) thinks strategically and clearly, showing me the direction, which makes it clear what I need to do and makes it easier to measure results.

What was the deciding factor in choosing this program?

The fact that you listened carefully to my story before creating a roadmap for the future and the fact that you said, "You can definitely do it." Also, the feeling that I would be supported in carefully working on and changing my concept, rather than just doing it on a whim.

What were the stumbling blocks or challenges you faced? And how did you overcome them?

I hadn't done much with Reels, so there were many steps involved and it was very tedious, and I felt reluctant to do the number of posts I had set as a goal.

When submitting weekly reports, I had to compare my goals with my results, and by being made to think about my shortcomings and the content of my work, I became able to think proactively, saying, "I'll try moving like this this week."

When changing my concept, I needed the "courage to change" because I already had existing products and brand awareness, but customers started coming to me saying, "I want this kind of support."I realized that there were actually people who wanted it, which allowed me to move forward. When I told Nakatake-san about the discomfort I felt before changing, he said, "There are definitely customers who want it, so have confidence and move forward,"and I think that's how I was able to meet those people.

Compared to self-study, what points did you feel were particularly different?

The fact that you provide timely advice.
When you are told, "You've come this far, so now you just need to do this here," I start to feel like I can do it.

What kind of person do you feel is likely to achieve results? Do you think people can change if they take this course?

People who are inconsistent in their actions,
people who think too much and become unable to act,
people who struggle with organizing their thoughts

How do you feel you have grown compared to before taking the course?

I have become able to think about "what," "by when," and "how much is needed" in order to do what I intend to do.

If you hadn't taken the course, where do you think you would be now?

I think I would still be doing SNS superficially, and while being lost about my concept, I wouldn't have had the courage or taken the action to change it.

Finally, a message for Takeya Nakano

I was surprised that it turned out exactly as Nakatake-san had laid out in the roadmap: "In half a year, you will have 7 people seated at your front seminar" (Did Nakatake-san himself get goosebumps because it was so spot on?)

Like her, "if the way you convey things changes, it will reach the people you want to reach, and it will sell properly."

I want to hand that kind of future to you as well.

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Let's organize your current challenges and find the first step toward effective verbalization together.

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