From 180,000 yen take-home pay to 10 million yen. How a side hustle started to protect my family grew into a company supporting business owners.

Nice to meet you. I am Ando from SIMPLACT.

Currently, with the mission of "Turning local passion into future business," we support the web strategies of a wide range of business owners, from fortune tellers to small and medium-sized enterprises.

Thanks to your support, we have generated over 10 million yen in total, and have created numerous success stories, including clients whose sales increased tenfold and others who saw dramatic improvements in customer acquisition.

However, behind these glamorous achievements, there is one hidden truth.

Five or six years ago, I was an ordinary salaryman with a take-home pay of 180,000 yen, living in a state of literally being the "bean sprout family," where dinner consisted of stir-fried bean sprouts, bean sprout miso soup, and bean sprout namul.

Why am I telling you this story?

Why would I reveal such an embarrassing past now that I have succeeded?

It is because I believe that the "true value" of a success story lies not in the glamorous results, but in the process of crawling up from rock bottom itself.

The challenges many business owners face—

"I am working hard, but for some reason, life doesn't get any easier."
"I want to utilize the web, but I don't know where to start."
"I am confident in my products and services, but they aren't selling as I expected."

These worries are exactly the same as the ones I used to have.

"I want to protect my family." The starting point of everything.

The origin of why I started my business was extremely simple.

"I want to protect my family."

That is all.

While supporting my wife, who was in poor health, and our two children, I was earning 180,000 yen take-home pay in the welfare industry.

Before payday, I would stand in front of the ATM and sincerely pray, "Please, let the balance be higher...!" and whenever I opened the household account book, I was always in a state of "nothingness."

Every time a child was born, my days were filled with the thoughts of "Congratulations!" and "Oh no, what am I going to do about money?" running through my head at the same time.

What changed me was a single remark my wife made while watching TV.

"I heard you can make money on the internet. Maybe I should try it..."

At that moment, a jolt of electricity ran through my entire body.

I felt ashamed that I had let my wife, who was in poor health, say such a thing. At the same time, a burning determination welled up within me: 'Protecting my family is absolutely my duty.'

That night, clutching my smartphone beside my sleeping wife, I typed a keyword into the search bar that would change my life 180 degrees.

"Side hustle how to earn money"

The unexpected story that awaited me

My side hustle challenge, which began with that search, was by no means smooth sailing.

In fact, it was a series of unimaginable failures, including losing a massive sum of 4 million yen.

I was swayed by free information, deceived by expensive seminars, and though I felt like giving up many times, I spent five years clawing my way back with the sole purpose of 'protecting my family.'

In the process, I grasped 'methods that truly produce results' and 'how to avoid the traps many people fall into.' Above all, I was able to acquire 'the skill to correctly translate individual passion into business'.

Looking back now, those desperate failures became the foundation of the current SIMPLACT and the driving force that leads many of our clients to success.

What this story means for you

If you are currently,

• feeling anxious about your current situation but unsure where to start

• wanting to expand your business using the web but unable to see a concrete path

• having tried side hustles or entrepreneurship in the past but not achieving the results you wanted

• looking for a 'truly reliable partner'

If you are in a situation like this, my personal experience should have more value than just a success story.

Because I have already experienced all the challenges and setbacks you are currently facing.

Beyond this story, the core parts of "the concrete process from rock bottom to 10 million yen" and "why many people cannot succeed," as well as "how to reliably turn your passion into results," are waiting for you.

It will be a bit long, but if you stay with me until the end, your perspective on business will surely change.

Starting from rock bottom: "If you work hard, you will be rewarded" was an urban legend

"If you work hard, you can support your family"

That was an "absolute truth" that I never doubted since I was a child.

At school, I didn't forget my homework, I listened properly to what the teachers said, and after graduation, I got a "stable job." I truly believed from the bottom of my heart that if I did that, I would have a "proper life" when I became an adult.

However, reality was merciless.

Before I knew it, I was living on a take-home pay of 180,000 yen in the welfare industry.

While supporting my wife and two children, making ends meet every month was like walking a tightrope. On payday, I would stand in front of the bank ATM and sincerely pray, "Balance, please, I beg you, increase...!" and when I opened the household account book, what spread out before me was a state of "nothingness."

Every time a child was born, the joy of "Congratulations!" and the fear of "Oh no, what should I do about money?" would race through my mind at the same time. This was my real state of mind at the time.

My family's dining table, which had turned into the bean sprout clan

One day, I opened the refrigerator and was stunned.

Yesterday's dinner => Stir-fried bean sprouts
Today's planned dinner => Bean sprout miso soup
Tomorrow's dinner candidate => Bean sprout namul

"This... is not the time to be turning into the bean sprout clan"

Even in such a situation, I believed that "if I work hard, the situation will surely improve someday." I tried changing jobs several times, pinning my hopes on the "Monthly Income UP!" slogans on job change sites, but my salary remained almost flat. The contents of my wallet never caught an upward draft.

Could it be that "if you work hard, you will be rewarded" is just an urban legend?

It was exactly at that moment that such a doubt began to cross my mind.

A casual remark from my wife that changed my life

One night, a comment my wife made while watching TV changed my life 180 degrees.

"They say you can make money on the internet. Maybe I should try it..."

At that moment, an electric shock ran through my entire body.

"No, no, shouldn't I be the one doing that!?"

My wife has never been very strong physically. Even so, the fact that she specifically used the word "earn" was proof of just how tight our household finances were. It was the moment I was confronted with the reality that, as a husband and a father, I was failing to support my family.

To me, the word "side hustle" had only ever existed in manga or dramas. I thought it was something from a distant world with no connection to reality.

However, that night, while clutching my smartphone next to my sleeping wife, I typed into the search bar with trembling fingers.

"side hustle how to earn money"

At that time, I had no way of knowing that this single search would lead me into a 4 million yen failure and a period of rock-bottom aimlessness...

Days of aimlessness and failure — The "truly important things" I learned for 4 million yen

The beginning of my era as a free information gypsy

"If I can earn money without spending any, that's obviously the best way."

For someone like me with a take-home pay of 180,000 yen, this was a natural way of thinking. So, I started searching for "ways to earn money for free" on the internet, one after another.

The search results were overflowing with attractive information, like a mountain of treasure.

"500,000 yen a month in 5 minutes a day!"
"Fully automated with just one smartphone!"
"Zero initial cost, earn money with a side hustle!"

"Wow, it's packed with dreams...!"

I immediately downloaded free reports and spent my nights scouring YouTube for "side hustle explanation videos." Every piece of information asserted that it was "easy to earn money." And what's more, it was free.

Convinced that this was the real deal, I started trying every "free side hustle" I could get my hands on.

The cold, hard judgment of reality

The trap of reselling: Supposed to be 1,000 yen profit, but ended up at minus 200 yen

The first thing I tried was "reselling." It was a simple business model: buy low and sell high. Attracted by phrases like "Zero risk!" and "Easy for anyone!", I checked Mercari and Amazon, searched for "profitable products," bought them, and resold them...

However, reality was not that sweet.

"I expected a 1,000 yen profit, so why am I at minus 200 yen!?"

I hadn't factored in shipping costs and fees. I worked, yet my money decreased. I was stunned by this unreasonable reality.

The reality of Twitter affiliate marketing: 500 yen in half a year

The next thing I tried was "Twitter affiliate marketing." The pitch was that you could earn money just by creating an account, increasing followers, and posting product links.

As a result, after half a year of desperate effort, what I earned was—500 yen.

My Twitter follower count wouldn't budge, and the products didn't sell at all. Occasionally, I would only get messages from suspicious accounts saying, "DM me if you're interested in a side hustle." I felt like I was the one who wanted to say, "Please teach me a side hustle."

The hell of dropshipping: A storm of complaints

The last thing I tried as a final hope was "dropshipping." It was a style that seemed risk-free: sell products without stocking them, and buy them only after they sell.

However, this turned out to be the worst choice for me.

A storm of complaints like "shipping is slow" or "the product is wrong." I was worn out mentally from chasing customer support, and the sales were not just zero—it had turned into a negative side hustle where "my time and heart were whittled away by handling complaints."

The cruel truth of free information

After half a year of working late into the night while my family slept, sacrificing my sleep, all that remained in my hands was a mere 500 yen and a useless increase in stress.

At that moment, I finally realized.

"Free information only has free value."

This is because the "information available for free" on the internet is missing the "most important parts" entirely.

For example,

• claiming to show you "how to make money with reselling," but never explaining how to calculate shipping costs or fees.

• boasting about "succeeding in affiliate marketing," but never teaching the crucial part of "how to attract people."

In short, the structure is such that you can never obtain the "final piece needed for success" with free information alone.

4 million yen in tuition fees

This realization led me to the next stage—a deeper swamp known as "expensive coaching programs."

"If free isn't working, I should just learn properly through a paid program."

Little did I know at the time that this seemingly rational decision would eventually lead me to pay a total of 4 million yen in tuition.

The illusion of a 500,000 yen "ticket to success"

The first thing I tried was an "affiliate marketing school aiming for 1 million yen in monthly income" that I found online.

"Full disclosure of successful people's know-how!"
"A system to get results in the shortest time!"
"You too can change your life in just half a year!"

It was a parade of hype, but having failed repeatedly with free information, this school looked like my "last hope."

The problem was the tuition—500,000 yen.

That amount was equivalent to about three times my monthly income.
Naturally, I didn't have that kind of money.

However, the school's landing page said this:

"If you are serious about changing your life, don't skimp on self-investment."
"This is not an 'expense' but an 'investment in your future.'"
"An amount you can recover quickly if you work at it seriously."

Pushed by these words, I clicked the sign-up button using an installment plan on my credit card.

"With this, my life will change too...!"

The reality that 90% of the lecture is about "mindset"

I welcomed the first lecture with high expectations. However, I couldn't believe my ears when I heard the first words from the instructor.

"90% of success is mindset! Let's get your 'success mindset' in order!"

…Huh?

What about concrete know-how?

What about practical methods for affiliate marketing?

The lecture was endless "Change your thinking," "Think like a successful person"—just spiritual theories. And when concrete talk finally came up, it was just

"Just keep going!"
"If you don't give up until you succeed, you will definitely succeed!"

Isn't that just too obvious?

The clincher was this remark from the organizer of the school

"Out of the 500 people participating now, one will reach a monthly income of 1 million yen! The odds are better than the lottery, right!"

At that moment, a huge question mark appeared in my head.

"Doesn't this mean that 499 people won't succeed?"

The lesson brought by a 4 million yen loss

Even so, believing the words "If you don't give up until you succeed, you will succeed," I continued to invest in myself.

✓ PDF materials (9,800 yen)
✓ Video content (29,800 yen)
✓ Individual consulting (198,000 yen)
✓ High-priced school (298,000 yen)

Before I knew it, including free information, paid materials, and school fees, I had spent a total of 4 million yen.

However, the amount I earned was—0 yen.

At this point, I finally realized.

The phrase 'invest in yourself' can sometimes be 'a convenient excuse just to create more suckers.'

My savings were zero, and credit card bills were just piling up.
Far from changing my life with a side hustle, I even started to think, 'Wouldn't it have been better to just work a normal job?'

However, this desperate situation became the biggest turning point in my life.

One day, while I was at the depths of despair, a fateful encounter awaited me—
It was a meeting with a consultant.

The words that changed my destiny: The revolution of 'subtraction, not addition'

A consultant I met while clutching at straws

I had lost 4 million yen and was at the bottom of despair.
With no options left, I signed up for a private consultation with a consultant as a final gamble.

What I was expecting was magical know-how like 'secrets to success' or 'shortcuts to earning money quickly.' However, the first words I received in the initial consultation were far beyond my imagination.

'That is all a waste.'

Right off the bat, my 4 million yen investment and six months of effort were completely dismissed.

'A-a waste...?'

I was stunned. In a consultation I had signed up for while clutching at straws, I was suddenly completely denied. However, the words that followed would fundamentally overturn my view of business.

The essence of business success: 'Subtraction, not addition'

Collecting free information, attending expensive seminars, trying this and that...
'That is all the long way around.'

'What you need right now is not to 'add' new know-how.'It is to 'strip away' the waste.''

And these were the words that changed my values 180 degrees.

'If you want to succeed, use subtraction, not addition.'

The 'trap of addition' that many people fall into

Until now, I firmly believed that to succeed, it was important to learn many things, try various side hustles, and spread myself thin.

• Sedori (reselling)

• Affiliate marketing

• Reselling

• Social media management

• Content creation

I was dabbling in them like a lottery, thinking, one of these is bound to hit.

However, the consultant said flatly:

That idea of 'doing everything' is the typical pattern of those who fail. It is nothing short of reckless for a side-hustle beginner to run multiple businesses simultaneously.

The common trait of successful people: The law of 'single-point focus'

Remember the stories of successful people. Those who succeeded with blogs focused only on blogs at first, and those who succeeded with YouTube focused only on YouTube at first. The ironclad rule is to master one field first.

Indeed, that was true. The successful people I admired had all put their full effort into one thing at the beginning.

So, Ando-san. Out of everything you have tried so far, what was the most fun?

Looking back, even among the side hustles that didn't make money, the time I spent writing my blog was the only time I genuinely enjoyed.

Then let's focus entirely on that. Stop everything else.

And so, I decided to go all-in on blog affiliate marketing.

Strategic blog management: The moment my welfare sector skills blossomed on the web

Under the consultant's guidance, I thoroughly learned 'waste-free blog management.' However, what I learned here was not just techniques.

Three core strategies

1. How to choose a profitable niche Strategic selection based on data-driven market analysis, not emotion

2. How to write articles that readers truly want
Content design that focuses on the reader's problems, not what I want to write

3. SEO strategies to rank high in search results Ranking high through providing essential value, not technical tricks

However, the most important thing was a 'certain ability' that supported these strategies.

The 'ability to translate thoughts' cultivated in the welfare field

Until then, I thought, 'If I just write articles, I should be able to make money!' But blog affiliate marketing wasn't that simple.

What was truly needed was that.

And at that moment, I realized. This was exactly the same thing I had been doing every day in the welfare field.

• Grasping the unspoken thoughts of the users

• Understanding what that person truly wants

• Translating and conveying specialized knowledge into easy-to-understand language

The 'ability to empathize with others' thoughts' that I had cultivated for 10 years in the welfare field became a major weapon in the Web world.

A miraculous trajectory | The path from 10,000 yen to 10 million yen per month

I developed a strategy as told and continued to write articles at a pace of one per day.

And then—

1st month: The shock of 10,000 yen

10,000 yen in earnings was generated.

'Wait... did I really make money?'

Even though I had only earned 500 yen during my six months of wandering, I made 10,000 yen in just one month. At this moment, I understood for the first time in my life.

'Making an effort' and 'making the right effort' are completely different things

I had certainly been working hard until now. However, it was 'effort that didn't produce results.' If you make an effort in the right way and in the right direction, you will get results—this success experience decisively changed my side-hustle life.

Month 2: Accelerating to 50,000 yen

Having gained the success of earning 10,000 yen, I accelerated further from there. By writing 3 articles a day, and sometimes 5, I achieved 50,000 yen in revenue the following month.

Month 3: Breaking through the 100,000 yen barrier

Then, in the third month, I finally broke through the 100,000 yen monthly income mark.

"...Is it normal for it to increase this rapidly?"

Until then, my income was a simple equation of "hours worked equals salary." However, blogging was fundamentally different.

✓ Cumulative asset value: The more articles I add, the more the revenue accumulates ✓ Automated revenue system: Articles written in the past generate money automatically 24 hours a day
✓ Liberation from time: I can completely escape the "working by selling my time" style

For someone who could only think of "labor equals money," this was a shocking discovery.

One year later: The remarkable feat of surpassing my main job

And one year later—my side hustle income from blogging surpassed my salary from my main job.

Furthermore, I later leveraged this experience to develop a business supporting other business owners, and before I knew it, I was standing at a place I once could never have imagined: a total of 10 million yen.

The promise to protect my family | The day my financial anxiety disappeared

My wife noticed my change

One night, my wife suddenly said this to me.

"Hey, your expression has changed lately, hasn't it?"

"Huh? What do you mean?"

"It's just... before, you always had a face that was thinking about money."

Her words took me by surprise. It was true; in the past, my head was always full of thoughts about "money."

• How will we pay for the children's education?

• If the refrigerator breaks, our household budget will collapse...

• If I get sick or injured, I'll be in the red instantly.

It was as if I had convinced myself that 'living equals worrying about money' was just the natural order of things.

However, once I started earning a stable income from my side hustle, I realized that the time I spent 'not thinking about money' had definitely increased.

Small miracles that visited my daily life

Liberation from 'checking my wallet before payday'

One day, I suddenly realized something.

I haven't been checking how much is in my wallet before payday lately...

My life up until now had been a series of days spent on a tightrope, constantly calculating how to make ends meet for the next few days.

When paying at a convenience store, I would pray in my heart, 'Please, let there be enough,' and the moment payday arrived, most of it would disappear into rent and utilities, leaving only a small amount to survive on.

However, when my side hustle income exceeded my main salary, all of that became a thing of the past.

Do I not have to force myself to save money anymore?

I remember the tension leaving my shoulders the moment I realized that.

The joy of being able to say 'yes' immediately when my daughter says 'I want to go to the park!'

Before, when my daughter said 'I want to go to the park!', I would instantly calculate in my head.

Gas money is a waste... but my child's smile is also important...

But now, I can answer immediately without thinking, 'Alright, let's go!'

This casual change was the moment I realized the true value of a life without financial anxiety.

The day I kept my promise to my wife

And then, the most moving moment of my life arrived.

When my side hustle got on track and I could expect a stable income, there were words I was finally able to say to my wife, who had been feeling unwell.

“You don’t have to push yourself to work anymore.”

The reason for her tears

Until now, my wife had been going to her part-time job even on days when she felt sick, saying it was “for the household budget.” But in her heart, she really wanted to be at home a bit more.

“...Really? I don’t have to work anymore?”

“Of course. You can take it easy at home, or if there’s anything you want to do, just go for it.”

At that moment, tears streamed down my wife’s face.

When I saw those tears, I was convinced. I had finally, in the true sense of the word, managed to “protect my family.”

The expansion of choices brought by financial freedom

Before: “Working to survive”

Our life in the past was completely in “survival mode.”

• Days spent cutting back on food expenses

• Choosing to give up on extracurricular activities for our children

• Traveling was a dream within a dream

• Days spent unable to sleep at night due to anxiety about the future

After: “Working to enjoy life”

However, with the disappearance of financial anxiety, our options have expanded dramatically.

• Realizing family trips: Being able to provide various experiences for our children

• Freedom to invest in education: No need to give up on lessons or tutoring due to financial reasons

• Freedom of time: Being able to prioritize time with family above all else

• Investment in health: Being able to create the environment necessary for my wife's health management

• Peace of mind for the future: Financial leeway to handle emergencies

The true value of success | What is important beyond the numbers

The figure of 10 million yen is certainly an achievement. However, the true value lay beyond that.

It is

• Nights where I can sleep peacefully: No more days spent unable to sleep due to money worries

• A dining table with more smiles: A complete escape from the 'bean sprout' lifestyle

• The potential of my children: No need to make them give up their dreams for financial reasons

• Deepening the bond between husband and wife: Freed from money stress, we can focus on what is truly important

Family love is the strongest motivation

Looking back, the greatest driving force that led me to success in my side hustle was the pure and intense desire to 'protect my family.'

Technical know-how and strategy were important, but what kept supporting them was

'I don't want to put a burden on my wife'
'I don't want my children to feel deprived'
'I want to realize a life where the whole family can smile'

Because I had this desire, I didn't give up even after a 4 million yen failure, endured late-night work, and was finally able to grasp success.

'Working for someone else' — A new choice: The day I learned the true meaning of success

A new realization brought by an unexpected request

By the time I was able to earn a stable income from my side hustle and the family's financial anxiety was resolved—an unexpected turning point arrived in my life.

One day, I received a DM on social media.

"Mr. Ando, please excuse this sudden message. I heard you achieved results with your blog, and I would love to consult with you about something..."

The sender was a fortune teller working in a rural area.

"Actually, I started a blog, but I'm in trouble because no customers are coming at all."

When I heard the details, the teacher's situation was surprisingly similar to mine in the past.

• Everything from how to build a blog to how to operate it was self-taught

• I don't know how to use social media

• I have no idea how to attract customers

• I have wonderful skills, but I can't deliver them to the people who need them

"Ah, this is exactly the same pattern as my old self..."

Thinking that, I gave some advice, and
a few months later, they became a popular fortune teller with a fully booked schedule.

Then, through word of mouth,"If you consult with Mr. Ando, your sales will go up"the rumor spread, and consultations started coming in one after another.

First Consultation | The Value That Comes Through Precisely Because It's Not Perfect

That first consultation with the fortune teller was my memorable "first-ever consulting session" in life.

But the result was—I was completely fumbling in the dark.

"Um, first, let's review the structure of the blog..."
"Um... regarding the design of the customer attraction flow... um..."

I was so nervous that I ended up stumbling over my words constantly.

"I'm sorry, I'm still not used to this..." When I apologized, the teacher laughed and said this to me.

"You know, Ando-san, that side of you makes you feel so relatable!"

"Huh? Is that so?"

"Yes! It's hard to consult with someone who is too perfect, but knowing that you also struggled at first makes me feel very relieved."

With these words, I realized something important.

Psychological Insight: The Pitfall of the "Perfect Success Story"

There is a trap that many consultants and mentors fall into. It is acting too much like a "perfect success story."

However, in terms of human psychology:

1. Law of Similarity
People empathize with and trust those who have similar circumstances or experiences more strongly.

2. Friendliness Bias
People find those with human imperfections more approachable than those who are too perfect.

3. Psychology of Social Proof
People hold onto the hope that "if this person failed at first, maybe I can do it too."

In other words, my "imperfect clumsiness" became the greatest source of comfort for my clients.

Converting the Value of "Negative Assets" (Failure Experiences)

Two months later, I received a happy report from that fortune teller.

"Ando-san, thanks to you, my schedule is now fully booked! Thank you so much!"

The moment I heard those words, I felt a warmth deep in my chest.

"Helping someone succeed is such a wonderful feeling...!"

And through this experience, I became convinced of something.

Why Failure Experience is the Greatest Asset

Until now, I had assumed that my 4 million yen loss and days of wandering were a "dark history." But at this moment, those values changed 180 degrees.

The True Value of Failure Experience

1. Avoiding Traps in Advance
There is no need for clients to step on the same landmines I already triggered.

2. Concrete Solutions
Insights gained from actual trial and error, not just armchair theories.

3. Psychological Peace of Mind
The hope that "if this person could overcome failure, maybe I can too."

4. Building Trust Through Empathy
A deep understanding that only someone who has experienced the same pain can provide.

In short, the failure experiences I thought were my "negative assets" were actually mymost valuable assets.

Discovering My Calling as an "Online Business Behind-the-Scenes Supporter"

After that, word spread that "consulting with Mr. Ando increases sales," and requests began to pour in one after another.

The industries of those seeking advice were diverse.

• Fortune tellers and appraisers

• Sole proprietors (coaches, consultants, instructors, etc.)

• Small and medium-sized business owners

• Handmade craft artists

• Community-based service businesses

The Common Pattern I Discovered | Passionate but Unable to Communicate

What many of the people seeking advice had in common was:

✓ They have excellent skills, products, or services
✓ Their passion for their customers is stronger than anyone else's
✓ However, they do not know how to communicate this effectively on the web

This was precisely the area where the "ability to translate passion" I cultivated in the welfare field could be most effectively utilized.

The Emergence of a Sense of Mission as a "Behind-the-Scenes Supporter"

In this process, I gained one important realization.

Many people tend to think that "business equals being in the spotlight."

• Increasing followers on social media

• Becoming an influencer

• Going viral on YouTube

However, what actually produces significant results is often the inconspicuous work behind the scenes.

Example from the film industry

• It is not just directors and actors who support hit works

• The presence of behind-the-scenes staff like screenwriters, producers, and editors is essential

Example from the music industry

• Behind great songs are composers, arrangers, and sound engineers

• The strategies of producers who make artists shine determine success

Example from corporate management

• Behind the strategies of famous companies are excellent marketers and planners

• The "people who build systems" who do not appear in public support the organization

What I am doing is exactly this

✓ Systematizing someone's success
✓ Designing business funnels
✓ Maximizing that person's value

The more the people in the spotlight shine, the more I felt that "my work is a success."

Thoughts on the establishment of SIMPLACT | From personal success to social mission

The birth of the mission: 'Bringing local passion to future business'

As the number of clients grew and success stories accumulated, I began to hold a single conviction.

'This experience should not be kept to myself alone.'

Many business owners across Japan, especially in regional areas, possess wonderful passion and skills but lack the right 'way to communicate' and 'execution power'.

Just as I was able to succeed in the end after a 4 million yen failure, if you know the right methods, anyone can definitely achieve results.

This desire became the driving force behind the establishment of SIMPLACT Inc.

Why focus on 'regional areas'?

There are three reasons why I focus particularly on regional business owners.

1. Correcting the information gap
There is a significant gap in Web marketing information and talent between urban and regional areas.

2. Contribution to the regional economy
The success of regional business owners leads to the revitalization of the entire local economy.

3. Personal experience
A sense of mission born from feeling the challenges of regional areas firsthand in the welfare sector.

The crystallization of SIMPLACT's three values

The company name 'SIMPLACT' embodies three core values derived from my experience.

SIMPLE: Eliminating complexity

The underlying psychological principle (Cognitive Load Theory)

The human brain has a limit to the amount of information it can process at once.
Strategies and methods that are too complex often end up not being executed.

SIMPLACT's approach

• Simplifying complex Web marketing into a form that anyone can execute

• Focusing only on the truly necessary elements through 'subtraction thinking'

• Achieving steady progress with a step-by-step execution plan

IMPACT: From small changes to big results

The underlying psychological principles (compound interest effect and the law of accumulation)

As my own experience (10,000 yen/month → 100,000 yen/month after 3 months → 10 million yen total) shows, even small changes can lead to exponential growth if you have the right direction.

The SIMPLACT approach

• Creating big changes through the accumulation of small improvements

• Continuous optimization based on data

• Customization according to the client's industry characteristics

ACT: Don't just think, take action

The underlying psychological principles (implementation intentions)

Many business owners fall into the 'learning trap'.
This is the pattern of being satisfied with learning know-how but not moving to actual action.

The SIMPLACT approach

• A support system that allows learning and execution to proceed simultaneously

• Joint creation of concrete action plans

• Ensuring execution through continuous follow-up

Translating Passion | SIMPLACT's Unique Value Proposition

Why can't many business owners achieve results?

Common challenges I've identified from talking to business owners

1. It is not a technical problem
Most people have excellent products and services.

2. It is not a passion problem
Your feelings for your customers and your enthusiasm for your business are stronger than anyone else's.

3. The real challenge: A 'translation' problem
You are not converting your value into words that reach your customers.

SIMPLACT's 'Translation' Approach

Our role is to translate the 'passion' of business owners into 'results'.

Example of the translation process

Step 1: Value Discovery 'What you take for granted is actually your greatest strength.'

Step 2: Conversion to Customer Perspective
'What words do your customers use to search on Google?'

Step 3: Storytelling
'Tell me the story of why you chose this work.'

Step 4: Systematization
'Let's embed this passion into a website that works for you 24 hours a day.'

Current Results | Value delivery proven by numbers

Representative Success Stories

Fortune Teller A

• Before: 2-3 consultations per month

• After: Became a popular appraiser with a 3-month waiting list (over 100 consultations per month)

Consultant B

• Before: Annual income of 3 million yen

• After: Annual income of 12 million yen (4x increase)

Manufacturing Company C

• Before: Operations limited to the local region

• After: Achieving orders from across the country (3x increase in sales)

Why do such results occur?

1. Practical know-how
Based on my own experiences of failure and success

2. Empathy cultivated in the welfare field
The ability to deeply understand the client's vision

3. Thoroughness as a 'behind-the-scenes' partner
An attitude that prioritizes the client's success above all else

4. Continuous support system
Not just one-off advice, but walking alongside you until results are achieved

Our true value: Being the 'ultimate behind-the-scenes partner'

SIMPLACT is not just a web design company.

We are here for people like I once was.

The definition of the 'ultimate behind-the-scenes partner'

1. Technical skill: Web expertise and implementation ability
2. Strategic ability: Market analysis and marketing design skills
3. Empathy: The ability to understand the client's vision
4. Persistence: The ability to walk alongside you without giving up until results are achieved

A promise for the future | Turning passion into results

Through my own experience, I am convinced of the following:

✓ I know the pain of hitting rock bottom
✓ I understand the weight of feelings for one's family
✓ I have experienced that if you work hard in the right way, it will definitely pay off

That is why I can make this promise to you.

We will understand your passion, correctly translate your story, and ensure it leads to real results. To ensure you can shine as the 'protagonist' of your business, we will provide our full support as your ultimate 'behind-the-scenes' partner.

This very moment might be the turning point in your life.

The terrifying truth taught by the fable of the boiling frog

Finally, I would like to share a fable with you.

If you put a frog in boiling water, it will be startled and jump out immediately. However, if you put it in lukewarm water and gradually raise the temperature, the frog will not notice the danger and will end up being boiled alive.

This is the so-called "boiled frog theory."

This is by no means someone else's problem.

Are you becoming a "boiled frog" yourself?

Are you thinking, "Will I be okay like this?"
Are you thinking, "I'm worried about the future, but I'll manage somehow, right?"
Are you thinking, "I know I need to take action someday, but not yet..."

While thinking that, haven't years passed before you realized it?

Even though life is getting a little tougher, you convince yourself that "well, it's still okay," and time just slips away without you taking any concrete action.

I was the same way.

When I was a salaryman with a take-home pay of 180,000 yen, I felt that my salary wasn't going up and I was anxious about the future, but I didn't take any concrete action and was just waiting to be "boiled" slowly.

But one day, I realized something.

If I stay like this, I will remain a "boiled frog" for the rest of my life.

That is why I jumped out of the "lukewarm water."

There is no ideal future on the "extension of the present"

If you feel even the slightest bit of anxiety about your current situation, please face reality here.

Since "the results of your past choices are who you are today,"your future will not change significantly if you keep doing the same things.

I will tell you a harsh reality.

• Even if you continue living on an annual income of 3 million yen for 10 years, it will not suddenly become 10 million yen one day.

• If you are working while being chased by time, it will never happen that "one day you will suddenly gain freedom of time."

• As long as you rely solely on your company salary, you will never achieve true peace of mind.

If you want to change things, you have no choice but to insert a new choice between the "present" and the "future."

Discard the illusion of "perfect preparation"

There is a trap that many people fall into. It is the mindset of "I'll take action once I'm perfectly prepared."

However, this is an illusion.

Common "reasons for not taking action"

✗ "I want to start a side hustle, but I don't have enough knowledge yet."
✗ "I'm anxious unless I study more first."
✗ "What if I fail?"
✗ "I'll start after I've trained my mindset a bit more."
✗ "I'll start after I fully understand the system for selling."

While you are looking for "reasons not to move" like that, only precious time passes by.

The "Law of Practice" learned from children

When a child rides a bicycle for the first time, do they start pedaling only after perfectly understanding the theory?

Do they enter the pool only after learning how to swim perfectly from a book?

No.

At first, they pedal while wobbling, or jump into the water and struggle while splashing; it is natural to "learn through practice."

Side hustles, businesses, and every challenge in life are the same.

What is important is not to think, "I want to do it well from the start." Do not think, "I want to succeed in the shortest time possible."

The most important thing is to take the "fastest first step."

If you take action, the scenery will definitely change

When you take that first step, something mysterious happens.

Things you previously thought were "impossible" or "seem difficult" change into, "Oh, maybe I can actually do this?"

The psychological change brought about by small successful experiences

✓ When you earn your first 100 yen
→ You realize that "it is possible to generate money on the internet"

✓ When you receive your first job request
→ You become convinced that "I have skills that can be useful to someone"

✓ When your side hustle income exceeds 10,000 yen
→ Your perspective broadens, thinking "I might not need to rely 100% on my company anymore"

Humans cannot imagine a "world they have never experienced."

However, if you take one step forward, you will see a "completely different view" ahead.

A promise from me to you

I sincerely want to share the "path that avoids detours" with those who are struggling just as I once was.

This is because I personally lost 4 million yen through "misguided effort" and wasted precious time.

I don't want you to make the same mistakes

✗ Wasting time being swayed by free information
✗ Losing money by being deceived by expensive seminars
✗ Wandering aimlessly with self-taught methods and getting no results

The "shortest route" to success already exists.

Just by knowing it, you can avoid unnecessary failures.

The value that only I can provide

1. Concrete know-how based on real experience
Not armchair theories, but the truth I grasped after actually losing 4 million yen

2. A complete overview of failure patterns
Methods to avoid the traps you are likely to fall into in advance

3. Empathy cultivated in the welfare field
The ability to deeply understand your thoughts and translate them into results

4. The shared desire to "protect my family"
Deep understanding and trust between those with the same motivation

The power of choice is always in your hands

"Will you continue living like this?"
"Will you take a new step forward right here, right now?"

Whichever you choose, it is your freedom. It is not something I am forcing upon you.

However, I can say this for certain.

The moment you think, "I want to change," is the greatest opportunity to change your life.

And there is no one else but you who can make that choice.

If you choose to take action...

✓ Start a side hustle
✓ Learn new skills
✓ Increase your income streams
✓ Expand your business using the Web

It doesn't matter what you start with.

But if you think even a little bit that "things can't go on like this," please take action.

If you don't take a single step forward, you will be in the same place a year from now.

My final message to you: "I will support you with all my might."

If you are determined to "truly change your current life,"I will support you with everything I have.

This is not just a business sales pitch.

Just as I, who once lived on 180,000 yen a month and was part of the "bean sprout family," was able to reach 10 million yen.

Just as I was able to completely resolve my family's financial anxiety. Just as I am able to support the success of hundreds of business owners.

You, too, can definitely change your current situation.

Why can I say that so definitively?

1. Because I have actually experienced it
Not as a theory, but as real experience, I know that"even an ordinary office worker can change their life."

2. Because I know the right way
Through 4 million yen in failures, I have fully grasped"what you must not do" and "what you should do."

3. Because I understand how you feel
As someone who has experienced the same anxiety, the same impatience, and the same thoughts, I can deeply understand your state of mind.

4. Because success stories prove it
The results of those I have supported so far demonstrate the effectiveness of this method.

The truth that "a side hustle can change your life"

When you hear that "a side hustle can change your life," you might feel a bit skeptical. (I used to think so too.)

But I actually changed.
And I have helped many people achieve that same change.

That is why I can say this to you with confidence.

"You can choose your own future."

"To do it, or not to do it"—that choice is in your hands at this very moment.

Shall we write your success story together?

My story began as a "bean sprout family" with 180,000 yen in take-home pay.

Where does your story begin?
And where are you headed?

If you are determined to start writing that first chapter today—

I will walk alongside you with all my might as your "ultimate behind-the-scenes partner."

I will never give up and will continue to support you until the day you can shine as the "protagonist" of your business.

Let's take the step to change your life together.

Please feel free to reach out via an inquiry for support or business consultations.
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