An era where people who have long been mocked for being reckless, haphazard, and lacking in planning can easily gain high praise, respect, and success from the public

Due to the shift to online,
anyone can now immediately
participate in national competitions.
In fact, it is an era where you must realize that
you are being semi-forcibly made to participate,
even if you don't want to.

Nowadays, depending on the industry,
where a person lives
has no impact on their work.

I talk to clients on Zoom almost every day,
and even with those I have known for a long time,
I sometimes find myself asking,
“By the way, where do you live again?”
Previously, when it came to working,
“living nearby”

was overwhelmingly advantageous.
In a sense, there were parts of us
that were protected by that.
But as the shift to online progresses,
that advantage has been removed all at once.

Until now, you only had to be conscious of local competitors,
but now your rivals are competitors from all over the country.

In sports terms, it’s like having the winner of the Koshien tournament
suddenly show up
in the first round of a regional qualifier.

Conversely, it means that you too can now
participate in competitions in other prefectures
at any time.
Also, companies and people who were not your rivals before
can suddenly become powerful rivals.
Pharmacies might sell daily necessities and beer,

the beef bowl chain Yoshinoya might suddenly start selling ramen,
or Uniqlo might start growing vegetables.
Yamada Denki is also a renovation contractor,

and Mister Donut is operated
by Duskin.
Toyota Motor Corporation sells houses,
and the toothpaste company Sunstar
also handles adhesives and vegetable juice.
Even Amazon was originally a bookstore, after all.
Even as individuals, someone who was an ordinary office worker might suddenly
start a massage business as a side job,
or you might receive a business card
from a friend in construction you haven't seen in a while

that says “Mental Trainer” on it.
But then they quit immediately,
and start doing something else again.
It feels like everyone is now easily crossing the boundaries of regions and industries,
coming and going
as they please.
Fujifilm has leveraged its own

technology and experience
to successfully create cosmetics and supplements.
Such examples are
extremely helpful to us as well.

I like gathering people and having fun at events,
so after planning and playing with hundreds of events,
various companies started contacting me.
At that time, I realized that everyone was struggling because they didn't know how to gather people.
I have started to hear the phrase “the meaninglessness of long-term planning” quite often.

Even if your prediction for 10 years from now turns out to be correct,
it would be counterproductive if you fail now.
In an era like the present where it is difficult to predict the future, I think “meticulous planning”
might actually lower the probability of success.
I feel that what has been said to be effective until now,
“making meticulous plans”
and “obsessing over achieving plans,”

carries an extremely high risk.
Unless you have the agility and flexibility

to change things instantly according to the situation,
even if you have already decided on them,

you will miss out on sudden opportunities or
the timing of changes.
Research from Stanford University
found that a characteristic of companies, organizations, and teams

that create innovation
is that they “spend little time on planning.”
The time spent on execution is overwhelmingly longer than on planning.
In this day and age, where we don't know what the world will be like tomorrow,
I think it might be just right to “create plans while executing them.”

I believe this is an era where people who have been mocked for being reckless, haphazard,
and lacking in planning can easily seize opportunities and
stand out.
Actually, don't you think so?
Rather than people who investigate everything excessively

and only make plans, those who start moving immediately are overwhelmingly more successful.
To you, who have been mocked for being reckless, haphazard,
and lacking in planning
for so long.
Thank you for waiting.
The era has finally arrived where you can easily gain high praise and

respect from the public and be successful.
I feel like shouting from the center of the world,
“Long live the changes of the times! Thank you!”