A Super Introduction to Targeting for Making Everyone Happy with Paid Notes

With the emergence of the service called note, it has become easier to provide value from individual to individual. You could say it has become easier to earn money casually.

And naturally, there has been some criticism. I have certainly bought and read paid notes, only to think, 'What on earth is this?!' more than a few times. It's not so much that I feel angry, but rather a feeling closer to questioning the person's humanity. I think to myself, 'How could you possibly charge money for this content?'

However, when I look at Twitter, there are people who are praising those same paid notes.

Here, I realized something obvious all over again: there is no such thing as 'absolutely wonderful content,' there is only 'content that is wonderful for someone.'

Of course, there is something like the 'value of the information itself,' but 'who' you deliver it to and 'how' you deliver it is more important. Even with the exact same information, if the recipient and the delivery method are appropriate, it will be appreciated, but if they are wrong, it will be criticized.

However, since it seems many people do not understand much about the recipient or the delivery method, in this article, I would like to share two important points regarding targeting.

● Think about their mindset, not their profile

A common mistake is the following:

・Since the elderly population will increase in the future, let's target the elderly.
・Develop products for women in their 20s.
・Disseminate information to university students.
・Write a book for salarymen.

A target is not a profile. Even if you segment by gender, age, region, etc., that is not targeting at all.

So, what is a target? It is someone's mindset.

For example,

If you think, 'Let's make a new shampoo for working women in their 20s!'

you cannot develop a product. At best, you will only come up with random ideas like, 'Since they are women, maybe pink would be good?'

However,

If you think, 'Working women in their 20s are desperate at work every day, and they are starting to realize that they can no longer get away with things just because they are "young," so they are desperate every day to become better at their jobs! They also get home late. It seems they leave the office around 9:00 PM every day. Physically, they are at their limit every day. Moreover, they are starting to think about marriage. I think they are generally feeling anxious about their lives. In the midst of all that, they come home exhausted. Their dinner might be a convenience store bento. It is absolutely impossible for them to cook on weekdays with such a busy life. They really want to just collapse into bed, but they have to take off their makeup, and it's bad for their beauty if they don't take a bath. They have to get up early tomorrow morning, too. I bet that's what they are thinking... With that in mind, what kind of shampoo would make them feel happy to use it?'

When you think like that, several meaningful ideas will come to mind.

When writing a paid note, please think about what kind of daily life your target reader leads, what they are struggling with, what they desire, and even what desires or anxieties they have that they themselves haven't even realized yet.

● Consider the reader's starting state and ending state

For example,

"How to get a wonderful girlfriend through cold approach"

When creating content like this, some people just keep explaining the "right way" to do it or the "right way" to think about it, but that is completely ineffective. This is because the reader's state has not been defined.

・Thinking that cold approach is something terrible and they can't do it!
・Thinking about trying cold approach but not knowing where to start
・Having gone out into the city but being unable to talk to anyone at all
・Having tried talking to people but being ignored by everyone
・Occasionally getting someone to talk to them, but having no progress after that

The content you explain will differ depending on the reader's current state, such as those listed above. Also, what you write in the note will change depending on what state you intend to bring that person to.

To give another example,

"What I did to get a 900 on the TOEIC"

Something like this is also no good.

If you write something like this, someone with a TOEIC score of around 800 might buy and read it, only to think, "That's obvious! Don't charge money for this!"

If this were, for example,

"I'll teach you the entire process of how I, who had a TOEIC score of 400, achieved over 900 in just half a year"

When it becomes content like this, it will be appropriately appreciated by the appropriate audience.

Instead of just providing information you think is meaningful by saying "Do this!" or "Think like this!", think about what state the person is in and what state you are going to take them to. (I recommend that beginners write this in the lead section—the part that can be read for free before payment—as much as possible.)

※Reference

Summary

● The target is not their profile, but their mindset.
●Instead of trying to provide wonderful information, think about what state the person is in and what state you are going to take them to.

Paid notes are a truly wonderful tool for individuals to bring joy to others. Furthermore, work itself is a wonderful act where you provide value to a specific person, and as a result, you can receive their gratitude and also earn money.

If you found this article even slightly helpful, please try creating content by imagining the "mind of a specific person" and aiming to "take them from a specific state A to a specific state B."

*Also, for those buying, I think it is better to consider "Is this information for me right now?" before purchasing, rather than just paying because you think "This looks like some good information!"

So that everyone can be happy with paid notes.