Creating #TokiExperience 2021.12.17
#TokiExperience is a term that describes an experience that satisfies the desire to "enjoy the excitement that can only be savored at that time and in that place." So far, as elements that constitute a Toki Experience, I have examined:
・Time
・Space
・Sense of unity
・Sense of distance
・Sense of security
・Sense of equality
・Organizational personality
・Individual personality
・Need for affiliation
・Need for self-transcendence
・The word 'time'
・The word 'space-time'
I have been examining these based on "concepts," but from here on, I will examine them based on "actual experiences." This time, I will think about "crowds and the subconscious."
Toki Experience in a crowd
I went to a city I don't usually visit to buy souvenirs (gifts). The city at the end of the year was bustling with many people. Seeing that scene, while the strange sight of a city with no one in it still remained in my memory, I felt:
“It feels very good.”
It was an exciting experience. And in a sense, it was a Toki Experience, an "excitement that can only be savored at that time and in that place." It was a "special experience" of being in a city I don't usually visit, and a "limited experience" within business hours. What is the true nature of the feeling I experienced in this crowd? I analyzed it in my own way.
・What was it? -What
An exciting and thrilling experience
・Where was it?-Where
A souvenir shop in a city I don't usually visit
・When was it-When
Souvenir shop business hours
・Who was there? -Who
A kind, smiling shop clerk
People buying souvenirs
・Why was it "good"? -Why
I thought that a major "key" to creating a Toki Experience was hidden in this final question, why?
Why was it "good"?
To explore the "key," I will delve deeper into each factor.
・Where was it?-Where
A souvenir shop in a city I don't usually visit
Factor (1) Physically different from "usual" (Place)
Factor (2) I don't "usually" buy souvenirs (Time)
Factor (3) Souvenirs are things to give in the "future" (Time)
・When was it-When
Souvenir shop business hours
Factor (4) The shop is not open 24 hours (Time)
Factor (5) It was the afternoon and there were many people (Time)
・Who was there? -Who
A kind, smiling shop clerk
People buying souvenirs
Factor (6) The smile felt good (Place)
Factor (7) There were people buying souvenirs (Place)
Factor (8) I happened to be there with people buying souvenirs (Time)happened to be there (Time)
Finally, the most important "key" was found.
People buying souvenirs—including those buying a lot, presumably to give to many people—were there.
I happened to be there (Time)
It was because I happened to be there at the same time that the Toki Experience in the crowd was born. This was a major discovery. So, I looked into "conformity" in human behavior.
In a group, people sometimes unconsciously act the same way as others. In psychology, this phenomenon is called 'conformity'.
The human subconscious determines human behavior. I have mentioned before that people do not accurately understand the reasons for their own actions.
Seeing someone who happened to be in the same place at the same time
buying a souvenir
made me want to 'conform' as well
and that is why I felt excited and energized
This is the true nature of a 'Toki' experience.
Subconscious and the Five Senses
I also thought about it from the perspective of the human five senses.
・The sight of many people bustling about (sight)
・The sight of people nearby buying souvenirs (sight)
・Greetings like 'Thank you very much' (hearing)
・(Sometimes) the smell of food like bread or side dishes (smell)
・The gentle smiles and kind hearts of the staff (emotional touch)
Receiving various stimuli through these five senses created a 'pleasant' Toki experience. I tried replacing this with an event held at a venue.
・The sight of many people bustling about (sight)
・The sight of people nearby getting excited (sight)
・The excitement generated by the organizer or moderator (hearing)
・The smell of food and drinks at a social gathering or party (smell)
・Engagement and interaction with participants (emotional touch)
Exactly the same can be said. In the case of online events, since the (means of provision) are limited to 'sight (video)' and 'hearing (audio)',
engagement and interaction with participants (emotional touch)
becomes the most important element. If you hold an online event aimlessly without considering this, you cannot expect to attract an audience or generate excitement. I have had more opportunities to see online business events, and while many emphasize the visual (sight) aspect, such as good-looking stages and backgrounds,
・'Sound quality' in voice recording (hearing)
・The way the organizer or moderator speaks (hearing)
・The excitement generated by the organizer or moderator (hearing)
・Engagement and interaction with participants (emotional touch)
are currently not being paid enough attention to. Once pointed out, these are the very elements that, if focused on, will improve the participants' Toki experience.
Event Organizer Talk Event
Regarding online/offline events:
・How was this year?
・What will happen next year?
・What will the format be?
・What are the challenges?
・What are the solutions?
I will be holding an 'Online Event' on 12/28 from 20:00.
[Talk Event] Community Broadcasting Department #7 (2021/12/28 from 20:00)
As many community online events are being held, this is a year-end review of a community that shares event know-how 'beyond the boundaries of the community'.
Let's think about the future of exciting experiences together!
The end
(Next time: Creating #TokiExperience 2021.12.18)