How to think when 'what you want to do' and 'what is expected of you' differ

Have you ever felt a gap between what is expected of you by those around you and what you actually want to do?

I used to wonder, 'Which one should I prioritize?'

But now, I feel that it is important not to 'choose one or the other,' but rather 'how to connect them.'

Will things go well if I just provide 'what is expected'?

I currently provide support for utilizing note and creating profiles.

It is not uncommon for me to be thought of as a 'note teacher.'

Of course, that is also one of my jobs.

But what I really want to do is not to teach how to operate note.

What I really want to do is...

What I want to do is to put that person's experiences and thoughts into words, and together create a message that makes people say, 'I want to work with you.'

Writing profiles or writing on note are just means to that end.

Articles frequently read on Shimomayu's note

The articles that are frequently read on my note throughout the year are ones like this ↓

The most read article is one titled 'noteHow to add links and points to note' ↓

The article I wrote about how to insert a table of contents in note also seems to be read frequently.

The 'means' and the 'purpose' are different

The person who wants to know 'how to add links or insert a table of contents' and the person who wants to 'convey their thoughts' are looking for different things.

Do they want to learn how to use a tool?

Or do they want to move their life or work forward?

If you misjudge this, the entrance and the exit will not connect.

I used to write a blog about how to use Ameblo

I once wrote a blog called "Ameblo Creation Course for Absolute Beginners".

It was over 10 years ago, but every time a new Ameblo feature was released, I wrote articles with the motto of being "faster and clearer than anyone else".

Previously, when you searched for "Shimomayu," "Ameblo" would appear in the keyword suggestions.

When searching for "Shimomayu," "note" appears in the keyword suggestions

Now, when you search for "Shimomayu," "note" appears in the keyword suggestions.

Something I realized myself

Until a little while ago, my title on note was "note instructor".

However, the moments where people are actually happy are when they say things like, "I saw strengths I hadn't even realized myself," or "The things I want to do have finally come together."

In other words, I realized that my value is not note itself, but rather
"putting thoughts into words and shaping them so they can be conveyed."

I also changed my one-line profile title on note to "note content support that verbalizes your appeal."

Manifest needs and latent needs

People who search for "how to paste a link on note" know the word "link."

But there are cases where people who have "something they want to convey" don't even know the word "link."

Like, "the thing that jumps when you click it" (laughs).

Manifest needs like "how to paste a link" are solved once you know how to do it, right?

For those who say, "I have something I want to convey, but I don't know what to do," there are more latent needs.

I think these people are different from those who come in through entry points like "how to paste a link" or "how to create a table of contents."

What you want to do and what is expected of you do not have to conflict

It is important to use 'what is expected of you' as an entry point.

However, that entry point must be connected to 'the value you truly want to deliver'.

For me, my note, my profile, and my social media are all connected to the purpose of 'creating words that resonate'.

That is why they are not scattered, and I have been able to think about them along a single axis.

Conclusion

If you currently feel that 'what you want to do' and 'what is expected of you' are different, you do not need to give up on either.

What is important is,'What is the value I truly want to deliver?'

And,
'What kind of problems are the people who need that value currently facing?'

When those connect, I believe your messaging and services will become a single, cohesive line.

Consultation for note posting and profile creation

I help you articulate your strengths through in-depth interviews and support you in creating note posts that get read.
I support you in creating note posts that get read.

・I want to start a note
・I want to polish my profile
・I want to connect my messaging to my work
Please feel free to consult with me if you are interested.

Click here for note consulting and profile creation consultations↓
Trial Thought Organization Consultation (30 minutes free)

I will create a self-introduction page with manga that can also serve as a business card! 💛

Shimomayu's Self-Introduction Page

I appeared as a guest on the podcast program 'The Ambitions of Business Owners'

Membership 'Shimomayu's note Posting Lab'