Followers and Likes Increased 💛 Feeling the Response

When I supported a company in Kochi with their information dissemination on note, both their follower count and the number of likes increased significantly! I will introduce the before-and-after results and the feedback from the person in charge.

Meeting the third-generation president during a training session in Kochi

Two years ago, I gave a presentation at a training session in Kochi. One of the business owners I met at that time was Heijiro Asano, the third-generation president of Asano Co., Ltd.

During this training, I also spoke about creating business profiles and utilizing note and social media. You can find the details in this article below.

Updates on note stopped shortly after the training

Although the president himself was posting on note right after the training...

The updates had stopped after posting three articles in December 2022 and four articles in January 2023.

The president and the recruitment staff are very busy with their daily work, after all.

Posting the life story of the third-generation president of Asano Co., Ltd. on note

From the first time I met him, I thought he was a young president, but I didn't know the circumstances of how he became president.

I was very moved after reading an interview article about the third-generation president, Heijiro Asano, which was introduced in the company newsletter.

When they posted this article on note as well, many people liked it.

Thinking that I wanted more people to know about it, I shared this article on my own note.

An employee introduction article was featured in the official note magazine 'HR/Recruitment Summary'

The more I heard about the company, the more I thought, 'What a wonderful company this is.' I suggested, 'Why don't you post that on note as well?'

When they posted an introduction article for one of their employees on note, it was featured in the official note magazine 'HR/Recruitment Article Summary'.

An I-turn case study was featured in the official note magazine 'Migration'

I was told that at Asano Co., Ltd.'s contract farms, there was a case of a new graduate from Tokyo who moved to Kochi and found employment.

An actor who moved to Kochi worked at the Kochi City Hall as a member of the Regional Revitalization Cooperation Squad and attracted film location shoots, which became a hot topic online.

So, they also posted an article about this I-turn case study.

This article was featured in the note official magazine's 'Relocation Article Summary'!

I even got a comment from a ginger lover!

When you continue to post articles introducing employees who serve as personas, saying 'this is the kind of person we want to hire,' and sharing internal initiatives, reactions like likes and comments start to increase.

I've also had more opportunities to receive comments from ginger lovers.

I have even received comments from people in the food and beverage industry.

There was also a comment saying they wanted to go buy it, so they wished it would be shipped to their local supermarket 😊

It went from zero to 561 likes!

While updates were stopped, there were zero likes and zero comments, but...

As I continued to post on note, the number of likes increased significantly!

In May, I reached 561 likes and 5,640 views, meaning many people started reading and resonating with the articles.

Followers went from 27 to 2,642! Inquiries via email as well

I also provided advice on strategies to increase followers.

The number of followers, which was initially 27, became 2,642 in three months. The expansion of the circle of awareness is also reflected in the numbers.

When I gave advice on the flow from articles, they said they even received email inquiries wanting to 'introduce the product'!

I am also happy when I receive reports of such reactions 😊

Certified Health & Productivity Management Outstanding Organization 2024, Eruboshi 3-Star Certified Company

Asano Co., Ltd. is certified as a Health & Productivity Management Outstanding Organization 2024.

It is also certified as an Eruboshi 3-Star company.

Yoshimoto, the person in charge of recruitment, said that they would like to share information about their efforts to promote women's empowerment in the future.

Feeling the response while sharing information

I have been communicating with Mr. Yoshimoto from the recruitment department, sharing internal newsletter data, and proposing what kind of angles we should take for our posts.

Mr. Yoshimoto mentioned that he had never heard of note before.

However, as we continued to share information, he felt the number of likes and followers growing day by day.

He received feedback, including comments, and said, "I realized that it is worth doing."

He also asked, "What does it mean to be featured in a note official magazine? I'm not sure if these numbers are good compared to others..."

On my own note, the number of followers I gain in a month is about 500. I think an increase of 2,600 in three months is quite good.

I have only been featured in note official magazines a handful of times myself💦

Being featured twice in three months suggests that note itself recognizes the articles as having significant social value.

Mr. Yoshimoto, who serves as both a section manager in the product development department and a recruiter, while also being the manager of a Rakuten shop, seems to be quite busy...

The company culture is very open, and the more I learn about it, the more I realize what a great company it is. I would be happy if they continue to use note to help people learn about the company's strengths😊