Common Traits of 'People Who Get Called Upon'

When you hear the words 'a factory that handles waste,'
what kind of impression do you get?

Because they handle trash,
you might think it's dirty,
or that something harmful to the body
might be scattered about,
or you might feel uneasy
when dump trucks or tanker trucks
are coming and going,
so I think there are many different thoughts that come to mind.

The anxiety that everyone around feels to some extent.
Removing that anxiety
and gaining trust
is no small feat.

The other day,
I interviewed a company that handles waste disposal, and
beyond just following the law,
they were engaged in a wide range of activities
to earn trust.

For example,
they conduct environmental education
for local elementary and junior high school students.

They have also equipped the factory with private power generation and bio-toilets
so that it can be used as an evacuation site
during disasters,
and they also store food supplies.

A bio-toilet is
a toilet that can process waste
using the power of microorganisms without using water.

Therefore, even if the water supply is cut off,
the toilets can still be used.

Furthermore,
they keep honeybees on the premises
and produce honey.

This is because by analyzing the components of the honey,
you can understand the state of the environment in that area.

In other words,
the fact that good honey can be produced
is proof that the environment there is good.

Through such activities,
by having people understand their company's initiatives,
they hope that even a little bit
of the awareness toward waste will change
and the global environment will improve...
that is the sentiment they hold.

I think it is truly difficult
to carry out their main business of 'recycling'
and to do these activities on top of that.

But,
unlike mere 'corporate image improvement,'
who they want to reach and how,
and what kind of 'change' they want to create
is extremely clear.

That is why
reputation builds on reputation, with people saying, 'That company's activities are great,'
and now they get calls from outside the local area,
and they also receive work inquiries
asking, 'Can you do something like this?'

It was the same
in my interview with the Kumiko craftsman the other day,

no matter how amazing the technology is,
no matter how good the content is,
that alone won't get you discovered,
and you won't get called upon.

People who get called upon
are communicating in a way that properly reaches the other party.

Through the interview,
that is what I felt.

They put a lot of thought into how they present themselves,
and I thought it was closer to the image of
'producing'
rather than 'PR'.

Producing yourself or your company on your own
Shall we call it 'self-production'?

Even without desperately saying 'Look, look at me',
you shine brightly and get discovered.

I felt that they have such a way of
'emitting light'.

I thought this might be
something common
both for people working individually
and for people working in a company.

See you later.