Think in Verbs, Break Things Down, and Increase Resolution

I have to teach a junior colleague something in a few days, so I thought I would write about this theme to organize my thoughts.

It is about "Thinking in verbs, breaking things down, and increasing resolution."

When thinking about a project, people sometimes consider what is commonly called a customer journey map, but it seems some people find it difficult to write. When I thought about the reason for this, I felt that maybe they were thinking in nouns.

For example, words like "judgment" or "investigation." When you think in nouns, it feels like the concept expands. When a concept expands, the level of abstraction increases. When the level of abstraction increases, I feel like you can't reach a conclusion—like, 'Wait, what about this pattern? No, that's a different situation...'—and as a result, the resolution drops, and the plan ends up being rough.

That is where "thinking in verbs" comes in.

I learned this from a video by Tsuyoshi Morioka, so I will share that with you.

In this video, he talks about how the hint to finding "what you want to do" lies within "verbs." This was a phrase that really resonated with me, and when I heard it, the word "resolution" came to mind.

This is an application of that, but I think that if you try to think about every situation based on verbs, every pattern will emerge concretely.

Whether or not you make a customer journey map doesn't matter; I think it's all about verbs when you are thinking about a situation. This is because the projects we create are "linked to actions."

Suppose you run some kind of advertisement. The person who sees it has some kind of action (movement) that leads them to see that ad, and furthermore, after seeing that ad, they take some kind of action (movement). Actually, we create some kind of project (measure) to get them to take that action (movement).

Thinking from that perspective, I think "thinking in verbs" makes sense. And then, break it down. This is prime factorization. If you can break an action down into factors, you just need to target those. If you can break it down into factors, the resolution will inevitably increase.

In other words, it becomes concrete, and I think it becomes something that is easier to visualize.

I don't think any special training is required for this; I think it's just a matter of trying to write things out in verbs first. If you do that, the resolution will already be higher than it was with nouns, and you will be able to move forward with your thinking in a good way.

Please try it if you'd like.

…I think I might tell my junior colleague about this soon, haha.

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