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YouTube Algorithm: Effects of Releasing Different Versions of a Song

This is KAZU Saito from
Sengawa Petit Records in Chofu City, a 4-minute walk from Sengawa Station on the Keio Line.Sengawa Petit Records is me, KAZU Saito.

This is the acoustic guitar version of Keiko Ohashi's "Nostalgic Melody" which was released yesterday.
It is an acoustic guitar version.

We released this different version as a strategy to maximize the use of the YouTube algorithm and deliver the song to more listeners.

The YouTube algorithm displays recommended videos based on a viewer's watch history and search history. By releasing different versions of a song, you can provide the algorithm with diverse information and increase the opportunities for more viewers to discover your music.

While it can be quite a difficult task to continue creating different new songs every week, creating different versions may make it easier for the original song and the different versions to appear in recommendations.

Benefits of creating different versions Benefits

  • Increased watch time: By watching different versions of a song, users' video watch time increases, and the time spent on the channel grows. Since YouTube's algorithm prioritizes watch time, this leads to an improvement in channel evaluation.

  • Approaching a diverse audience: Different arrangements can appeal to viewers with different musical tastes. For example, an acoustic guitar version might become popular with viewers looking for a more relaxed atmosphere.

  • Spreading related videos: By linking multiple versions or creating playlists, it becomes easier for viewers to watch other versions as well. This can increase the number of views on related videos and potentially increase the overall exposure of the channel.

  • Multi-faceted evaluation of the song: By comparing viewer reactions to different versions, you can gain feedback on which parts of the song are popular and which parts can be improved.

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