How to make your writing easier to read in one minute
It's a good day today, isn't it?
Hello.
I'm Satoru.
I deal with writing on a daily basis, such as writing sales letters for work, or ghostwriting blog posts and email newsletters.
But, because I do this, I can tell you that writing is difficult. It's profound.
The reason is that your "personality" comes through in your writing.
Even if you try to hide it, you can't really, can you? It's impossible. It slowly reflects itself like an alter ego.
However, no matter how much your personality shows, if the writing is too stiff, depending on your line of business, customers might become wary or feel a sense of distance, which could lead to a poor response.
That said, being too casual is also no good. You need to adjust it subtly based on your target reader.
People who write skillful, engaging text may seem to be writing the same as always, but they are actually making careful revisions. That's why their work gets read.
Especially in business, you use writing for various things, such as notes, flyers, blogs, email newsletters, and newsletters, right?
And people make decisions about purchasing after reading that text. That is why the responsibility of writing is so important in business.
If your writing makes people wary of you or feel a sense of distance, it will directly affect your conversion rate. In other words, it means you won't be able to sell.
There are many techniques, but this time I'll introduce a simple one that you can feel the effects of in one minute.
How can you change your writing to get a response?
Let's use an introduction of a new product as an example.
New children's clothing has arrived.
These are excellent items carefully selected from popular manufacturers.
Please come visit us if you'd like.
This isn't bad. But isn't it lacking a bit of passion, or perhaps a bit distant? What if we revise it like this?
The long-awaited children's clothing has arrived!
Our buyer worked hard and finally managed to stock these from popular manufacturers!
Come see them soon!
What do you think?
Did it change too much?
But the content written is the same, right?
It's a simple technique, butthis is just simply not using the formal 'desu/masu' endings.Just that.
Of course, this doesn't mean that writing everything this way will yield good results. There is a major premise of 'matching your target audience'.
However, even just thinking about this little change makes the same content sink into the mind much more easily. It's strange, isn't it?
I recently watched a demo video of the latest ChatGPT, and it was conversing fluently without any time lag. Similarly, just by refining the endings of your sentences, your writing can become smooth and fluid.
You might get the impression that it's 'too casual' or 'too soft,' but don't forget that this could actually be creating a gap in temperature or distance between you and your customers!
If you were the customer, which one would you feel more warmth from? Which one would convey the passion better? If you think from the reader's perspective, the answer should be clear, right?
Conveying the writer's passion and thoughts is actually an advanced skill. It's difficult! So, it's perfectly fine to overcome that using techniques like this. It's not cheating.
It's just one technique, but could you use it? Why don't you take another look at the text you've written?
Thank you for reading until the end. See you tomorrow!
