Shouldn't we just focus on that?

I first heard the speech that this book is based on at TED in 2015.
It was a valuable speech that shared the results of the longest-running "happiness study" in history, conducted by Harvard University.

+++ Excerpt from the speech +++
“The clearest message that we get from this 75-year study is this: Good relationships keep us happier and healthier. Period.”

“First, social connections are really good for us, and loneliness kills. It turns out that people who are more socially connected to family, to friends, to community, are happier, they’re physically healthier, and they live longer than people who are less well connected. And the second big lesson that we learned is that it’s not just the number of friends you have, and it’s not whether or not you’re in a committed relationship, but it’s the quality of your close relationships that matters.”
“And the third big lesson that we learned about relationships and our health is that good relationships don’t just protect our bodies, they protect our brains.”
“In our 75-year study, the people who were the happiest in retirement were the people who had actively worked to replace workmates with new playmates.”

“Many of our people in this study, when they were starting out as young adults, really believed that fame, wealth, and high achievement were what they needed to go after to have a good life. But over and over, over these 75 years, our study has shown that the people who fared the best were the people who leaned in to relationships, with family, with friends, with community.”

++++++++++++++
I was very surprised at the time.

I see, it was human relationships...
It was also a speech that I deeply agreed with on a profound level.

That's why I introduced it early on at the Sato Nao Lab, explaining that "connections" are the key to marketing as well.
After all,
there is no goal for marketing other than happiness.That, of course, also connects to fan-based marketing.
This speech gradually permeated my thinking over seven years, and this year, I created "Good Elders," a community for people in their 50s and older.

I thought that what is most needed during the retirement period, when existing human relationships tend to be lost, is a "community."
I thought that what is most important during the long and often isolating elder years is "human connection."
A loose, warm "connection" without peer pressure.
I wanted to try that.
According to the WHO definition, health consists of three types of well-being: physical, mental, and social.


Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.


To live a long and happy life, among these three—physical, mental, and social—social (connection) is especially important.If you think about it normally, social seems like it would come last among the three, but it's actually the first. I see, I see.
Now, to the main point.


After this speech, they continued the research for another nine years, and this book was compiled as "The 84-Year-Longest Happiness Study in History."
84 years—that means it's a study that followed people over four, or rather five, generations of researchers.
It's amazing...
And the conclusion remained the same.
+++++++++


What is needed to live a happy life?The answer to that question was not "wealth" or "fame," but something surprisingly close and common.
--- It is "good human relationships."
+++++++++
This book covers that from various angles over 400 pages and also details practical methods. The content makes even those who currently have "less-than-ideal relationships" feel that "it's not too late to turn things around."

How are your relationships right now?

What will they be like in the future?
It's a must-read book to think about that.
It goes on sale nationwide tomorrow, June 20th.

It was found that people who are well-connected to family, friends, and community are healthier both physically and mentally.

What is important here is not just the number of friends, nor whether you have a partner to spend your life with.

What is important is the quality of the relationships with the people close to you.

For example, a marriage with little affection and many arguments is bad for your health, and is likely worse than divorce. Good, loving human relationships protect people.