Whether it gets seen is decided here. How to create titles that sell on Mercari

If you've made it this far, you're in a pretty good spot.

・You've started to understand what products sell
・You've started to understand pricing
・Your photos have improved

But many people stop here👇

👉 "I'm listing items, but they aren't being seen"

The product is good
The price is right
The photos are taken properly

The reason they still don't sell👇

👉 Because they aren't being seen

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Conclusion

👉 Whether it gets "seen" is decided by the title

This is everything.

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Why the title is important

Mercari is👇

👉 A system where you are found by being searched

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In other words👇

👉 Words not in the title won't appear in searches

👉 It's the same as not existing

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Characteristics of titles that don't sell

First, the NG list👇

👉 Too little information
"Bag", "Watch"

👉 Vague
"Stylish", "Cool"

👉 Only emotions
"Recommended!"

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👉 They won't be searched

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The basics of titles that sell

👉 Include all searchable words

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Keywords you should include

👉 Brand name
👉 Product name
👉 Model number
👉 Category
👉 Features

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Concrete example

NG👇
👉 Bag

OK👇
👉 COACH Handbag Leather Black

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👉 The amount of information is different
👉 The ease of being found changes

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Make it even stronger

👉 Include condition and features

Example👇
👉 Excellent condition / Unused / Popular / Large capacity

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👉 However👇
👉 No lies (it hurts your credibility)

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Order also matters

👉 Put important words at the front

Example👇

👉 COACH Handbag Leather Black

👉 Brand at the beginning

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Long titles are OK

👉 The more information, the stronger it is

👉 Be conscious of readability

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Character count rules (Super important)

👉 Mercari / Rakuma
→ 40 characters

👉 PayPay Flea Market / Yahoo Auctions
→ 65 characters

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👉 Use this entire limit

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Why?

👉 Keywords increase
👉 You become stronger in searches

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Once you get used to it

👉 You'll think, "I don't have enough characters..."

👉 This is a good state

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How to deal with it

👉 Supplement in the description

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Strong technique

👉 Write the full title at the beginning of the description

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Example👇

Title👇
👉 COACH Bag Leather Black

Description👇
👉 COACH Handbag Leather Black Genuine Leather Popular Model Large Capacity

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👉 You can pick up words that don't fit in the title

👉 You become stronger in searches

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For those who are bad at product names

👉 Don't worry

👉 There is an easy way

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Use Yahoo! Flea Market

👉 Upload a photo

👉 Tags (candidates) appear automatically

👉 Just choose

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👉 The title is complete

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Merits

👉 You don't have to think for yourself
👉 They become search words
👉 65 characters get filled

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Recommended way to use

👉 Create it on Yahoo! Flea Market first

👉 Use it elsewhere too

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👉 It becomes quite easy

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Real experience

At first👇

👉 Random title

👉 Not seen

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Improvement👇

👉 Include keywords

👉 Seen

👉 Sells

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👉 This really changes things

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Think of it as a set with photos

👉 Title → Get found
👉 Photo → Get clicked

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👉 You need both to sell

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Summary

👉 Titles are search countermeasures
👉 Include all keywords
👉 Brand at the beginning
👉 Use the maximum character count
👉 Supplement in the description
👉 Utilize Yahoo Flea Market

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👉 Products that aren't seen won't sell

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Finally

Mercari is👇

👉 A game of getting found

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👉 Get found with the title
👉 Interest with the photo
👉 Convince with the price

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👉 It sells with this flow

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Next article

👉 How to write descriptions that sell

👉 How to further increase trust