What is SNS management to increase followers? ~Practicing the psychological 'Law of Reciprocity'~

Are you worried that you are managing your SNS for both work and private life, but your followers are not increasing at all?

In this article, I will explain in detail the 'Law of Reciprocity' that I want such people to utilize, incorporating my own practical experience.

What is the Law of Reciprocity?

The Law of Reciprocity is a psychological state where you feel the urge to return a favor when someone does something for you. It is.

There are the following four types of the Law of Reciprocity.

The Law of Reciprocity occurs when you feel you owe someone a debt.

How to increase followers using the Law of Reciprocity

I will introduce three ways to increase followers using the Law of Reciprocity.

[For beginners] Like and comment

Follow the hashtags used by people who are close to your account's persona, and give them likes or positive comments.

Because the 'reciprocity of liking' works, you can naturally increase your followers by repeating this process.

However, you need to be careful because if you do not state the benefits of following you in your account profile, it will easily lead to people leaving.

[For intermediate users] Self-disclosure through comments

When commenting, if you write not just general things but also include your own experiences, the other person will feel that you have disclosed yourself, so the 'reciprocity of self-disclosure' will work.

If you repeat this, the other person will gradually start to think that you trust them, which will increase the possibility of them becoming a follower.

[For advanced users] Retweet or promote related accounts with more followers than you

If you mention or retweet products or services of related accounts that have more followers than you, the 'reciprocity of liking' will work for both that account and its followers.

By doing this regularly, the possibility that those accounts and their followers will become your followers will increase.

A case study where I increased my Twitter followers using the Law of Reciprocity

Hime uses her account to share tips and daily insights with freelancers as her persona, but when commenting, she makes an effort to provide answers based on her own experience to those who are posting about their troubles.

Some people follow back as a thank you, while others do not, but I have never received a negative response using this method, so I am sure it leaves at least a somewhat positive impression.

Since the time available for SNS management is limited, it is difficult to leave many comments, but by striving for sincerity and being conscious of triggering the reciprocity of liking, you can increase your followers.

Summary

Increasing followers on SNS takes time and effort, but by consciously applying the Law of Reciprocity when interacting with people close to your account's persona, you can make it a bit more efficient.

Please use this article as a reference and try to increase the number of followers for your own account.