【Genkan Poupelle Experience: Akihiro Nishino Came to Visit! Re-realizing the Fundamentals of Business】
Good morning☀
It's Dad!
Yesterday, Akihiro Nishino from King Kong
came to my workplace😳
“What for?”😲
you might be wondering.
Today, I'd like to talk about
what we can learn from Mr. Nishinoabout the“fundamentals of business”which are more important than ever in the Web age.
▼ What is “Genkan Poupelle”?
The reason Mr. Nishino went out of his way to come here
is for a project called “Genkan Poupelle” (Doorstep Poupelle).
Genkan Poupelle is a special project where, for salon members who purchase 50 or more advance tickets for the movie “Poupelle of Chimney Town: The Clockwork Tower” (releasing in spring 2026),
Mr. Nishino will deliver them “directly” to their home, workplace, or shop.
It is trulygrassroots door-to-door sales💼
With a musical in August this year,
a large-scale event in the fall,
a Broadway musical, and then the movie release next spring...
Amidst an incredibly busy schedule,
(he says it's the“busiest time of his life”),
Mr. Nishino is flying all over the country to distribute these movie tickets🎫
On this day, his schedule took him from Osaka City to Kyoto and then to Sakai,
and he even made the effort to come to my place,staying for only about 5 minutes.
▼ The ABCs of Sales
He signed the picture books the children brought,
took photos with us,
gave high-fives,
and finally waved goodbye with a smile as he left.
It wasn't just grassroots sales, but also fan service,
and he was so kind to the children✨✨
I truly experienced“the essence of sales.”
▼ “Grassroots Sales” is something we should re-evaluate now
I've written about grassroots sales many times before!
But, including myself, there are still many people who don't quite get it!
In an era where SNS is mainstream,
we have web marketing, ad operations, and video/audio distribution.
All of these are indispensable for modern business.
However, in the end, it always comes down to“person-to-person”interaction.
No matter how excellent the system,
no matter how attractive the product,
what ultimately builds "trust" is,
meeting face-to-face, hearing voices, and exchanging thoughts,isn't it?
This "Poupelle at the Doorstep" event reminded me of that all over again.
▼ Stop making excuses!
“Someone this busy is moving this much, so what excuses am I making?”
Complaining that I "can't attract customers" after just posting a little on social media, or deciding on my own that "this place is a lost cause" after only going for sales a few times, or putting off handing out flyers because it's a hassle.
I felt like I was given a wake-up call about myself.
Don't you all think so too?
I've been reading Horiemon's paid articles lately, and...
I knew it!
“The more successful people are, the more they move.”
Just because you've become famous doesn't mean you don't have to move.
Even if you are popular, there are many times when the works you appear in or the products you create don't sell.
Rather, isn't it because they keep moving even after becoming famous that they continue to be supported, and because they themselves are moving more than anyone else that they get results?
▼ Use your feet before you use your head 👣
In the end,“People”
I realized that this is the essence of business.
・Faces are visible
・Thoughts are conveyed
・Delivering directly
(Going to meet them)
These are the "fundamentals" that never waver, no matter how the times change.
Who have you "met" recently?
When was the last time you went to meet someone?
Are you trying to handle everything on the web?
When was the last time you heard a customer's voice directly,
looked at their expression,
and felt their warmth?
In these times, I feel that the meaning of
“meeting” and the value of
“going to deliver” have become even greater.
▼The origin is the pinnacle
I will continue to support Mr. Nishino's activities.
And I will also support the movie "Poupelle of Chimney Town: The Promised Clock Tower" with all my might.
Above all, I was reminded once again to cherish the "origin" in my own work, to keep delivering to the people right in front of me, and to face them sincerely.
“The first step to attracting customers is grassroots effort”
I will drill that obvious fact into myself once again and keep moving today💪🔥
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Today's comment theme is
【If you could meet Mr. Nishino, what would you ask him?👂️】
is the theme.
Yesterday went by in a flash, and I couldn't talk about everything I wanted to either😅
What would you ask Mr. Nishino if you could meet him?
If you have anything you'd like to ask, please let me know!
Thank you again for today🙇♂
See you tomorrow👋
This was Dad!