[Essential Guide] SEO Basics | 10 Practical Steps to Increase Traffic Even for Beginners
Hello, this is Kotori Papa!
To all my fellow Note beginners, do you ever have these worries when writing your articles?
“I wrote an article, but I have zero traffic...”
“I update every day, but no one sees it...”
Actually, it might not be that your article content is bad, but just that you haven't done any “SEO optimization.” If you understand
SEO, I think your articles will transform from “articles found by chance” into “asset articles that get daily traffic from searches.”
Why don't you try practicing it with me?
What is SEO?
SEO stands for Search Engine Optimization.
Simply put, it is
👉 the effort to tell search engines, “This article is useful for readers!” For example, when you search for “SEO beginner,” the articles that appear at the top are evaluated by Google as “perfect for SEO beginners.”
In other words, if you are conscious of SEO, you can create
“a system where people gather automatically from searches.”
Common mistakes beginners make
• Writing only what you want to write (misaligned with reader needs)
• Vague titles (words that aren't searched for)
• Articles that are too long, causing readers to leave
• Writing by intuition without being conscious of keywords
• Isolated articles with no connection to past posts
It seems that if you do this, your hard work won't be read.
Basic steps for SEO
From here, I will introduce 10 steps that I researched that even beginners can start today.
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1. Decide on the “keywords” that readers are likely to search for
First, think about “who you want to read it” and choose your keywords.
Example:
• ❌ Just “SEO” → Competition is too strong
• ⭕ “SEO beginner basics” → Search intent is clear
👉 Keyword selection is said to be the important task that determines 90% of SEO.
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2. Naturally include keywords in the title
The title has a major impact on search rankings.
Example:
• ❌ “Thinking about SEO”
• ⭕ “[For Beginners] SEO Basics and Practical Methods”
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3. Sprinkle keywords into headings (h2/h3) as well
People reading articles judge them by the “headings.”
Search engines are the same.
👉 Headings = the framework of the article. It seems it's powerful to include keywords here!
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4. Write “This article is for these people” at the beginning of the article
Google values the beginning section. Readers also “decide whether to read” at the start, so be sure to write it.
Example:
“In this article, I will introduce 5 basics that SEO beginners should learn first.”
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5. Prioritize readability
SEO also values reader satisfaction.
• Keep sentences short
• Use bullet points
• Include images and diagrams
👉 Readable articles are read to the end, and as a result, SEO evaluation seems to go up.
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6. Repeat keywords “naturally”
Forcing keywords in has the opposite effect.
Imagine sprinkling them into natural conversational sentences.
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7. Add internal links
Linking to past articles increases SEO evaluation.
Readers will also read multiple articles, so time spent on the site increases.
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8. Reinforce reliability with external links
Linking to official information or reliable sites increases the authority of the article.
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9. Organize the meta description
This is the description (summary section) displayed in search results.
Including keywords here seems to increase the click-through rate.
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10. Continuously rewrite
SEO is not “write and done.”
Look at the number of accesses and search rankings, and try adding or correcting missing parts.
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SEO Checklist (for beginners)
When you finish writing an article, please check the following.
✅ Is the keyword in the title?
✅ Did you include the keyword in the headings?
✅ Were you conscious of readability (short sentences, frequent line breaks)?
✅ Did you add internal and external links?
✅ Did you write a meta description?
I think you can clear the basics of SEO just with this.
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Summary
SEO is not a difficult technique, but “the effort to correctly convey articles useful to readers to search engines.”
• Choose keywords
• Include them in titles and headings
• Be conscious of readability
• Connect articles with internal links
Just by continuing these basics, it seems your articles will grow into “articles that can be found in searches.”
Now, after this, I would like to introduce SEO tools that you can use for free (smartphone only is fine)!
5 Free SEO Tools (Complete on Smartphone - For Beginners)
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1. Rakko Keywords (https://related-keywords.com/)
👉 A god-tier tool that quickly provides related words even on a smartphone.
How to use:
• Access via browser
• Enter "SEO beginner" in the search box
• Related words frequently searched on Google will appear instantly
→ Great for finding topics and deciding on titles!
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2. Google Keyword Planner (Smartphone browser OK)
👉 Can be used on a smartphone if you create a Google Ads account.
How to use:
• Log in to Google Ads (free) on your smartphone
• Open "Keyword Planner"
• Enter the word you want to research
• Check the "Average monthly searches"
→ Since numbers are displayed, it's easy to choose keywords where the competition isn't too strong!
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3. Ubersuggest (https://neilpatel.com/ubersuggest/)
👉 An SEO tool that is already smartphone-compatible (there is also an app version).
How to use:
• Access the site or install the app
• Enter the keyword you want to research
• Check search volume, difficulty, and related words
→ It's a strong ally for beginners as it's fully usable even for free.
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4. Google Suggest (Check via smartphone search)
👉 Actually the simplest and most powerful.
How to use:
• Search using the Google search app or smartphone browser
• Enter "SEO beginner"
• The predictive text that appears below is the "keywords actually being searched"
→ It's free and reliable; I don't think you have anything to lose by doing it every time.
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5. SEO Check (Smartphone compatible, browser version)
👉 Since "SEO META in 1 CLICK" is exclusive to PC extensions, use an alternative tool for the smartphone version.
I recommend "SEO Check" (https://seorch.de/seo-check.html).
How to use:
• Access the site via smartphone browser
• Enter the article URL you want to research
• Check titles, headings, meta information, etc., in a list
→ You can understand the structure of rival sites just by using your smartphone!
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Practical Checklist (For beginners, smartphone SEO tool utilization version)
✅ Did you research related words with Rakko Keywords?
✅ Did you check the "actual words searched" with Google Suggest?
✅ Did you look at "search volume" and "difficulty" with Ubersuggest or the Planner?
✅ Did you naturally include the chosen keywords in the title and headings?
✅ Did you check rival sites from your smartphone with SEO Check?
→ It seems that just by doing this flow on your smartphone every time, the SEO effects will gradually take hold!
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Summary
SEO measures can be done "without difficult settings and completed on a smartphone".
What you do is simple:
• Pick up words that readers search for on your smartphone (keyword research)
• Naturally incorporate them into titles and headings
• Write easy-to-read articles
• Check rival sites on your smartphone
This is enough.
👉 From today, please try "reflecting this in your next article using only your smartphone" while looking at this article.
I'm sure the increase in traffic will definitely change!
Click here for previous articles related to how to write notes
That's all from Kotori Papa❗️
All you note beginners❗️ Let's grow together‼️
