Solving the problem of looking older when wearing makeup after 40. I will teach you the makeup points that make you look younger if you stop doing them.
“I look older when I wear makeup than when I’m bare-faced.”
Have you ever felt that way?
I struggled with this problem for several years.
Based on that experience, this time I will introduce makeup points that make you look younger if you stop doing them.

8 makeup points that make you look younger if you stop doing them
(1) Using brown eyeshadow as the main color

Brown eyeshadow is a favorite among Japanese women.
It is an attractive item that can add depth to the eyes and create a soft impression.
However, although there are individual differences, skin gradually becomes yellowish and dull with age.
In addition, dullness around the eyes also becomes a concern.
When you apply brown eyeshadow over a wide area of eyes that show signs of aging, it can blend in with the dullness around the eyes or make the eyes look sunken.
This increases the risk of looking older.
So, what color eyeshadow is the right choice for eyes after 40?
I recommend expanding colors like beige or pale, slightly bluish pink and so on.
Furthermore, choosing one formulated with fine-particle pearl will create a sense of firmness, leading to bright and youthful-looking eyes.
When using brown eyeshadow, another thing to be careful about is pigmentation.
Are you removing your daily eye makeup thoroughly?
If cleansing is insufficient, dark-colored eyeshadows like brown can remain, which may cause dullness on the eyelids.
Also, if you accidentally apply too much pressure with your fingertips while trying to remove eye makeup thoroughly, there is a risk of pigmentation due to friction.
When removing eye makeup, place a soft cotton pad soaked with plenty of point makeup remover over your eyes and leave it for a few seconds.
Then, let it blend well with the eye makeup and wipe it off gently.
(2) Gradation eye makeup using multiple colors
Until a few years ago, I was strangely susceptible to the claim of "no wasted colors."
This is a phrase often used for palettes containing multiple eyeshadow colors.
It means there are no unusable colors, in other words, all colors can be used, but at the same time, it can also mean all colors are used.
Perhaps because it feels like a good deal, I considered it a very important factor.
However, how about now?
"Wasted colors are fine!"
The number of eyeshadow colors I use for one makeup application is one or two. At most, three.
From the colors included in the palette, I choose and wear only the colors that suit me and the colors I need at that time.
Therefore, basically, the eyeshadow applied to the entire eyelid is almost always a single color.
When using two colors, I use one as an eyeliner substitute, or I apply another color softly like a shadow on the outer corner of the eye.
By the way, I apply a brighter color to the lower eyelid than the eyeshadow applied to the entire eyelid.
By doing so, I feel that it creates a sense of lightness and brightness toward the area under the eyes, making me look youthful.
(3) Voluminous mascara & thick eyeliner

As you age, your eyes tend to look smaller due to sagging eyelids and forehead.
As a result, because your eye definition has decreased, you may want to focus on eyelash makeup and apply voluminous mascara.
However, it has the opposite effect!
This is because, in addition to making your eyelashes look shorter, the strong impression of the eyelashes can make your makeup look outdated or dull.
Similarly, drawing thick eyeliner also has the opposite effect.
This is because drawing thick eyeliner can make your eyes look even smaller and further reduce your eye definition.
Choose a mascara with a natural lengthening effect that makes it look like your own eyelashes have grown out.
Choosing one with excellent separation and curling power will enhance your eye definition.
(4) Coral pink blush
Coral pink blush has the impression of having gained citizenship as an item that gives a healthy glow and makes your profile look cute.
However, if you apply it over a wide area on skin that is concerned about yellowish dullness, it may deepen the yellowness of your skin and make you look older by giving a tired impression.
From age 40, I recommend blushes in reds close to your natural complexion or cool-toned pinks that give your skin a translucent look.
However, make sure to apply sheer-colored products lightly over a wider area.
(5) Pearlescent glossy blush
You need to be careful with pearls and glitter.
This is because, especially when contained in blush, they can make pores and fine lines stand out.
Products with large particles tend to have this effect, so avoid them and choose ones with fine particles or those that do not contain pearls or glitter.
(6) Nude beige lipstick
In makeup, subtraction is important.
You might have the preconceived notion that the basic rule of makeup is to balance your look by subtracting from your lips if you have emphasized your eye makeup.
However, I feel that this unspoken rule no longer applies from age 40 onwards.
Nude beige lipstick can make your complexion look poor, give you a tired impression, and even make you look older.
From age 40, a healthy complexion is essential for both your lips and cheeks.
I recommend colors with a strong red tint that instantly brighten your complexion, or cool-toned pinks that provide a healthy glow while giving your skin a translucent look.
(7) Matte lipstick

Matte lipsticks become trendy items from time to time, and they are alluring.
However, on the other hand, it is a high-difficulty item once you reach 40.
This is because lip wrinkles become overly noticeable, or the lips can appear dry.
I feel that after 40, a glossy finish is necessary for the lips.
(8) Base makeup that lacks gloss
Base makeup is the same; if it lacks gloss, you tend to look older immediately.
Choose makeup primers and foundations that have just the right amount of gloss.
Summary
The problem of looking older when wearing makeup can be solved, in addition to the above, by finishing each part lightly and gradually adding color later, which is what I did.
Also, it is important to wear colors that blend well with your skin and suit you.
When it comes to colors that suit you, people tend to get caught up in personal color analysis, but I feel there is a pitfall there as well.
I feel it is important to check the impression of actually wearing the colors and then decide on the colors and combinations for your point makeup.
I hope you find this helpful.
<Author Information>
Sachiko Endo
Starting from being certified as an official beautist by the @cosme editorial department, she began her career as an anti-aging beauty researcher and beauty writer after being a full-time housewife. As of 2025, she is in her 11th year of these activities.
She holds multiple beauty certifications related to skincare, anti-aging, head spas, and beauty ingredients.
She also serves as a Yahoo! News Expert and an All About Cosmetics Guide.
In addition to writing and supervising beauty articles for magazines, corporate websites, and web media, she also appears on television, radio, newspapers, magazines, cosmetic brand infomercials, and advertisements. She is a regular member of the Japanese Society of Anti-Aging Medicine.
On her Voicy channel, where she serves as a personality, she is currently broadcasting popular content themed around 'Rewind Beauty,' sharing what she did to escape from aging skin and achieve a skin age of -14 years.
On Voicy, which she broadcasts every weekday morning from 8:00 AM, she shares 'Rewind Beauty'.
For my love of cosmetics and tweets about beauty, check out X.

For anti-aging beauty tips and recommended cosmetic information, check out Instagram.

Please feel free to contact me for work such as writing and supervising beauty articles, media appearances, and Instagram management.
Please check here for contact information and my track record of activities.
いいなと思ったら応援しよう!
この記事が少しでも参考になったら、応援していただけると嬉しいです☺️
いただいたチップは、比較記事レビューのコスメ代に使用させていただきます🙏