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The Real Reason Side Hustles Don't Last | A Psychological Model Distinguishing 'Those Who Can't Act' from 'Those Who Move Forward'

You want to start a side hustle, but for some reason, it doesn't last...
Have you ever blamed yourself, thinking, 'Maybe I just lack willpower'?

By reading this article, you will understand the difference between those who cannot act and those who move forward, and you will get tips on how to take a 'small step' starting today💡


Good morning☕️ This is Ru-Nurse😊

While working as a nurse, I am challenging myself with 'ChatGPT x Side Hustles' and aiming for a future 'graduation from nursing'.


Presenting a Psychological Model | The 5 Stages of Change

In psychology, there is a
'Transtheoretical Model (Stages of Change Model)' that explains the process until a person begins a new behavior.

People change while moving back and forth between the following 5 stages👇

  1. Precontemplation Stage (Not yet feeling the need)

  2. Contemplation Stage (Interested but not yet acting)

  3. Preparation Stage (Gathering information or preparing tools)

  4. Action Stage (Actually starting to work on it)

  5. Maintenance Stage (A state where it can be continued as a habit)

The reason many people stumble with side hustles is that they get stuck in the 'Contemplation Stage' and 'Preparation Stage'.


People Who Can't Act vs. Those Who Move Forward

Even if you think, 'I want to do a side hustle!', the results vary greatly.

🌱 Characteristics of those who cannot act

  • Hands stop because of too much information gathering

  • Seeking perfect preparation too much

  • Feeling down by comparing oneself to others on SNS

🌟 Characteristics of those who move forward

  • Start small for now

  • Release even if unfinished and get feedback

  • Commit to 'learning while continuing' and take action

The difference isn't 'strength of motivation,' but how you handle psychological hurdles.


Why do people stop?

Let's look at the psychological reasons here👇

  • Status Quo Bias
    → The instinct to not want to change your current life and to feel secure.

  • Loss Aversion Bias
    → Thinking 'What if I fail...' and prioritizing the fear of losing over the joy of gaining.

  • Low Self-Efficacy
    → Convincing yourself that 'it's impossible for me.'

People who move forward do this to overcome these hurdles: they find ways to cultivate 'self-efficacy (the feeling that you can do it)'.


A small step you can take starting today

So, what should you do to become someone who 'moves forward'?
The answer is to make your goals so small they're laughable.

✅ For example...

  • Instead of 'write one article,' 'write just one line of a heading'

  • Instead of 'update Instagram daily,' 'take just one photo with your phone'

When you break things down into small actions like this, your brain finds it easier to feel 'I did it!', and the power to continue is born naturally🙌


Becoming someone who can continue

Your side hustle ending after three days isn't because you lack talent.
If you make psychology your ally, 'the you who can't act' won't be an inevitability, but a temporary state.

If you stack up small steps,
the confidence of 'I finally moved forward!' and the transformation into 'the me who can continue' await you✨


📌 I would be happy if this article could be a trigger for you to move forward even a little bit🌱
It would be a great encouragement if you could support me with a like or comment😊

Which stage do you think you are in right now?
Please let me know in the comments, such as 'I'm stuck in the preparation phase...' or 'I've started moving a little!'


📌 For those meeting me for the first time
Click here for my self-introduction article👇

📌 For those of you who feel, 'I'm working hard on my side hustle, but for some reason, it's exhausting...'
Click here for a summary of personal experiences👇

📌 Read this when you're feeling down, and you'll want to move forward again——Click here for that magazine👇


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