[Real-time Report] Saving note beginners lost in genres! Find a "growing theme" immediately with the HARM principleð¡
ð This article is part of a series.
ð Top 10 things note side-hustle beginners want to know With this theme, I am explaining "everything from how to create to how to sell paid notes" in 10 easy-to-understand episodesð¡
ðª Click here if you want to read from the beginningð
ð [No. 1] How do I sell paid notes?
ð [No. 2] What should I write in my first article?
ð [No. 3] When is the right time to make it paid?
ð [No. 4] How long does it take to monetize?
ð [No. 5] How should I link note with SNS?
ð [No. 6] Can you really make money on note? Isn't it a scam?
ð [No. 7] I'm not confident in my writing skills, is that okay?
ð [No. 8] What are the tips for increasing likes and followers?âš And this timeâ
We will deliver on the theme of [No. 9] What kind of genres grow?ð
By reading this article,
those who were lost on what to post will be able to connect their "suitable genre" and "what they should write" into a single line of direction for their content creationð±
This is the story of how I, who was lost for 3 years without deciding on a posting theme,
suddenly found my direction with the "HARM principle"ðâš
Good eveningð I'm Ru-Nurseð
While working as an active nurse, I am challenging myself with "ChatGPT x Side Hustle".
I am struggling with AI and note, aiming to eventually "graduate from nursing"ð»
ð Are you lost in "choosing a theme"?
"What kind of genre should I post in?"
"What am I good at?"
"What exactly is a 'growing genre'?"
I think there are many people who are lost like thatð£ðŠ
Actually, I was also a "direction-lost person" in the beginning.
Should I use my diet experience, romance posts on note are strong, I'm also interested in side hustles...â
There was a time when I couldn't decide at all what to postð
At such times, the "HARM principle" I will introduce this time is very useful
"HARM principle" ðâš
ð§ What is the HARM principle?
The HARM principle is a framework that indicates the "4 major genres that people react to easily" used in marketing.
Here it isð
ð H: Health
â Diet, beauty, sleep, meals, etc.
ð± A genre that easily pierces the worries of people who want to "become beautiful" or "stay healthy"
ðª A: Ambition
â Work, side hustles, money, skill-up, etc.
ð¥ Challenge-based themes like "I want to grow more" or "I want to change myself" apply here
ð¬ R: Relation
â Romance, family, child-rearing, marital relationships, etc.
ð A genre where posts centered on "human connection" and "empathy" are strong
ð° M: Money
â Saving, investment, savings, side income, etc.
ð Practical themes like "I want to enrich my life" or "I want to earn wisely"
Actually, many of the top articles on note fall into one of these four categoriesð
ðª In other words, posts that grow on note
are always related to one of these H, A, R, or M âš
ð Decide your theme with your "Strengths x HARM"
When you think "I don't know what to write...",
first, try multiplying your strengths/experience x the 4 elements of HARM ð¡
ð Your current experiences and worries will definitely fall into one of these four.
For example, "night shifts are tough," "child-rearing is exhausting," "I don't have enough money"â
That "toughness" is exactly the posting theme that will resonate with someone elseð·
ð©· H (Health) Genre
ã»Nurse â "Life hacks for skin that doesn't break out even with night shifts," "How to deal with stress"
ã»Beauty lover â "Pore care from your 30s," "Skincare that lasts even if you're lazy"
ã»Yoga/Exercise lover â "5-minute daily posture improvement stretches"
ã»Registered Dietitian â "Balanced meals you can get at a convenience store"
ð A (Ambition/Dreams) Genre
ã»Job change or career lost â "Self-analysis notebook to find what you want to do"
ã»Housewife's new challenge â "Taking on the challenge of fulfilling 'your own dreams' even while raising children"
ã»Qualifications/Study-related â "Struggle diary of a career change from your 30s"
ã»Re-challenging dreams â "A record of challenging something you had long given up on, one more time"
ð R (Relationships) Genre
ã»Mom â "Techniques for speaking to reduce frustration with children"
ã»People worried about marital relationships â "Couple's notebook aiming for zero fights"
ã»Living alone â "Small routines to soothe loneliness"
ã»Experience with friendship worries â "Ways of thinking to make workplace relationships easier"
ð M (Money) Genre
ã»Household account book lover â "Saving techniques that last even for the lazy"
ã»Investment experience â "How to start NISA for beginners"
ã»Single mother â "Tips for living with peace of mind even with a low income"
ã»Smart shopper â "How to save 10,000 yen a month using points"
ð If you are a nurse, you might find many themes that fit into H (Health) or R (Relationships).
If you like beauty, it's H; if you have a stronger 'desire to change' than beauty, it leans toward A (Ambition).
If you are interested in saving money or side hustles, it's M (Money).
If you value relationships with people or thoughts about your family, it's R (Relationships).
In other words, the key is to choose based on **'what kind of worries or experiences you want to convey' rather than 'which genre you are interested in'**âš
The genre that you intuitively think 'This might be it!' should be your 'first step'ð±
âïž In my case
While working as a nurse, I searched for side hustles and tried various things.
At first, I tried everything I was curious about: beauty, dieting, romance... I tried it allð€£
But none of them lasted, and before I knew it, 3 years had passed in the blink of an eye.
That was when I encountered 'AI x note'.
Then it suddenly hit me.
'Combining my past experiences of failure x HARM's Money'might be useful to people who are struggling in the same wayð¡
That is how this 'Ru-Nurse' account was bornð·
What I was particularly conscious of was:
ð¬ 'Talking about failures without hiding them'
ð¬ 'Sharing what I learned from failures'
ð¬ 'Reporting the reality just as it is'
These three things. By continuing to 'share my true feelings' even if it wasn't perfect, empathy and trust were born little by littleâš
ð To the next step: 'HARM x Differentiation' for one-of-a-kind content
ðž If you feel like 'I might have started to see the direction of my own content theme!' by now, the next stage is to think about **'how to connect that theme to revenue'**ð°
Actually, even if you decide on a genre,
'What kind of structure should I write to make it sell?'
'How do I make readers think they want to buy it?'
If you don't know these things, it's difficult to get results with paid articlesðŠ
So, I have compiled the method I actually used to achieve my goal of 10,000 yen per month within one month of starting note into a paid article!
By reading this paid article,
'I've decided on a content theme, but I don't know how to write itðŠ'
that worry will be resolvedð¡
Just by writing according to the template, you will be able to create 'articles that are read to the end'ðâš
That is hereð
In this paid article, I am revealing everything about the 'content creation model that builds trust' that I actually use, so that even beginners can replicate itðâš
I am revealing everything about the 'content creation model that builds trust' that I actually use, so that even beginners can replicate itðâš
ð Template structure for creating articles that get read
ð How to create stories that generate empathy
ð Flow design that keeps readers until the end
ð Basic strategy for note operation and the path to monetization
All of these are things you can start practicing tomorrow.
If you are thinking, 'I want to find a theme that suits me and turn what I love into a job!', let's walk the shortest route togetherâš
ð¬ The reality that actually changed
After I organized my themes by being conscious of the HARM principle, my content creation really changedâš
In the beginning, I had days where I felt depressed, thinking, 'No matter what I write, there is no reaction' or 'I feel like I'm not reaching anyone.'
Even when I published articles, I only got a few likes, and my followers didn't increase at all, so honestly, there were times I thought, 'Maybe this isn't for me'ð¥²
But, once I decided on my axis of 'My Experience x HARM's Money', I started to feel like 'this might be useful to someone' every time I wroteð¡
Because my direction was set, all my content started to connect in a single line, and gradually, comments and reactions increased.
ð© 'I empathized with your life as a nurse and a side hustler!'
ð¬ 'I thought I would try starting a side hustle too!'
ð· 'Your real-life failure stories are helpful!'
When I received words like that, I was many times happier about the 'human reactions' than the numbersð¥¹âš
Before I knew it, I started thinking about 'who I want to reach' rather than 'who will it reach.' Since then, writing became fun, and I couldn't stop writingâïž
It feels like a lie that I was ever lost; my content has become 'my own words.' Deciding on an axis with HARM was a major turning point that changed my noteð±
ð¡ Summary: 'When hesitation disappears, content creation starts to move forward all at once'
As long as your content theme is not fixed, it is ambiguous who you want to convey what to, and hesitation is born every time you writeð¢
However, if you use the HARM principle to organize 'your experience x 4 genres'â
The person you are conveying to and the direction of your words will become clear all at onceâš
For me personally, HARM helped solidify my 'axis of content creation,' and the distance between me and my readers closed significantly.
Empathy increased, comments increased, and I started to feel a 'connection' more than numbersð·
In other words, the common trait of people who grow in content creation is not 'talent,' but 'people whose direction is decided.'
Start today by thinking about where you can apply your experience to H, A, R, or Mð
That first step will change your note into 'content that reaches someone'âš
"Once your content theme is decided, your hesitation disappears. Once hesitation disappears, your actions continue."
Today's step will be the catalyst that connects you with your future readersð·
ð Next Episode Preview (Scheduled for release on 10/16 at 20:30)
ð Episode 10: "I can't keep it up, I can't maintain my motivation."
The theme is set, and the direction of your content has become clearâ
But the biggest wall you'll hit at the end is "keeping it going"ð
Even if you're excited at first, there's a moment for everyone where you feel like giving up when the numbers don't grow or busy days continueð¢
"Maybe I should just quit..."
Next time, I will deliver
the mechanics of maintaining motivation and the reality of building habits to help you keep posting without losing to those "waves of motivation"ð¥
If you feel that "keeping it up is the hardest part," please be sure to read thisð±
In the final episode, let's cultivate the "power to enjoy continuing" your note togetherðâš
ð For those meeting me for the first time
"Why did you start a side hustle?" "What are your thoughts behind your content?"
I've posted an introduction article summarizing that background hereð
ð To you, who feels "I'm working hard at my side hustle, but for some reason, it's exhausting..."
Actually, you might just be doing things in the wrong order.
I have written honestly about the "wrong way to start" that I experienced myself and the "method I used to turn things around from there"ð
