A True Story of My Failed Flow Design and How I Turned It Around
Articles that sell aren't about 'guts.'You just fail because you've strayed from the proper path.
Good evening 🌙 I'm Luna Nurse 😊
While working as a nurse, I'm taking on the challenge of 'ChatGPT x Side Hustle' with the goal of eventually 'graduating from nursing.'
When I first started my side hustle, I kept writing articles recklessly.
But the result was... even if they were read, they 'didn't sell.'
I had decent traffic, but I remained in a state where no one would buy my paid articles.
I thought I could keep going because I enjoy writing, but when the results are zero, you start to break down and wonder, 'Is there any point to this?'
I wrote so many articles, yet my sales were zero yen.
At the time, I convinced myself it was because I had no talent and kept self-deprecating.
But looking back now, the cause was simple.
I just hadn't created a 'flow.'
The trap of 'read and done'
No matter how good an article you write, if there is no 'path to the next step,' the reader will leave right there.
In other words, if an article lacks a flow, it ends up being 'read and done.'
I had completely overlooked this crucial perspective.
As a result, even though the number of articles increased, it didn't lead to sales or trust at all.
But after I designed the 'flow,' the situation changed completely.
By creating a mechanism where readers can proceed without getting lost,a natural sales flowwas created.
3 essential flow designs for articles that sell 🌱
From here on, I will summarize the '3 flows' I learned through my actual failures.
They are all easy to incorporate, so beginners especially should be mindful of them.
Flow 1:Connect trust through your self-introduction
At the time, I barely included a self-introduction in my articles.
I thought, 'They can just look at my profile if they want to know.'
But in reality, most people reading an article don't go to check the profile.
That is why it is important to convey 'who is writing' within the article itself.
Even just adding a single line like 'I'm taking on a side hustle while working as a nurse' creates a great deal of trust.
**A self-introduction becomes the 'entrance to a sales flow.'**
Flow 2:Design the flow from free to paid
At the time, I would suddenly post a link to a paid article.
I thought, 'This is really useful content, so it's fine.'
But from the reader's perspective, 'paying money suddenly to someone with zero trust' is too high a hurdle.
That's when I became conscious of the 'free to paid' step.
First, create 'peace of mind' with free articles or personal experiences.
Then, naturally guide them by saying, 'Click here if you want to know more.'
Since creating this flow, readers have started picking up my paid articles without resistance ✨
Flow 3:Provide signposts with pinned articles or magazines
The big mistake I was making was that my articles were scattered and disconnected.
Readers would get lost no matter where they started reading, and they would eventually leave.
That is when I introduced "pinned articles" and "magazines."
I gave them a role like a table of contents to organize all the articles, ensuring readers wouldn't lose track of where to go next.
As a result, the articles became connected like a "line," and I was able to naturally guide readers to the goal (i.e., paid articles or services).
Changes seen in the before-and-after ✨
Before: I would write articles, but that was the end of it. Zero sales. Zero confidence.
After: By organizing the flow, I created a "path for readers to follow," which naturally led to sales. Small successes piled up, and my confidence returned.
This change wasn't due to talent; I simply learned the right order and set up a system.
Summary: Let's organize it together
Flow design is not a special skill.
It is more a case of "I failed because I didn't know better."
I myself wandered around a lot before I finally managed to turn things around.
So, please rest assured.
If you organize your flow in the correct order, you will definitely see results.
Side hustles are not something you have to fight alone.
I am also still in the middle of organizing things while on the move.
Let's take small steps together 😊
Thank you for reading this far 🌙
If you thought, "This was helpful!" or "I'll try organizing mine too," I would be very happy if you could let me know with a like or a comment 🙌
I will continue to share tips on systemization and flow design with the theme of "ChatGPT x Side Hustles" ✨
▽ To you who feel, "I'm working hard on my side hustle, but for some reason, it's exhausting..."
Actually, you might just be doing things in the wrong order.
I have honestly written about the "wrong way to start" that I experienced myself and the "method I used to turn it around" 👇
▽ Knowing the "correct order" for your side hustle will change your results 📖
In this magazine, I have organized the blueprints, procedures, and points to avoid failure when using ChatGPT for side hustles from a beginner's perspective.
If you want to achieve results without taking the long way around, please check it out 👇