Writing That Gets Read Doesn't 'Explain' | A Common Pitfall for Beginners
By reading this article—
You will understand how to transform your writing into something that 'moves hearts' by rethinking the struggle of 'I'm working hard but no one reads it' or 'My paid articles aren't selling at all...' through the perspective of the 'evolution of communication'🌱
Good evening🌙 I'm LuNurse😊
While working as a nurse, I'm taking on the challenge of 'ChatGPT x Side Hustle' with the goal of eventually 'graduating from nursing'.
Hints for escaping an era where things 'don't get across'
People in the past lived by their 'voices'.
For example, if a companion encountered a bear in the forest—
Instead of saying 'There is a bear!', they would shout, 'Run!'
That was thebeginning of language.
In other words, the purpose of language has always been
not 'to convey information,' but 'to move people'.
But today, when we write articles, we tend to try to 'convey things correctly'.
That's why it doesn't resonate with anyone's heart.
I was the same way at first.
After a night shift, rubbing my sleepy eyes while facing the computer,
I wrote with all my might, but I got zero likes.
Even when I published paid articles, no one bought them.
'Maybe I just don't have a knack for writing...'
I was so depressed😢
I was writing like an 'old textbook'
Looking back at my articles from that time,
'This tool is convenient,' 'Even beginners can use it easily'
—it was all just'explanatory text'.
But thinking about it now, that was writing like an 'old textbook'.
It was correct, but it didn't move anyone's heart.
Because people aren't moved by 'convenience,' but rather
'when they can see the future beyond that.'
People are moved when they feel the 'benefit = future'
People are not moved by 'explanations.' What moves them is the moment they feel, 'I might change because of this.'
For example👇
✖️ 'This skincare product has high moisturizing power.'
⭕ 'By using this skincare, you can have skin that lets you go out without makeup the next morning.'
✖️ 'This diet method can be done in 5 minutes a day.'
⭕ 'Just by continuing for 5 minutes a day, you can become someone who can smile even when a camera is pointed at them.'
The former is an 'explanation of features,' but the latter shows 'the future version of yourself.'
This one-sentence difference is what flips the switch in people's hearts.✨
People aren't moved by 'it looks convenient.'
The moment they think, 'Maybe I can change too with this,' their hearts are moved.🌸
An exercise to draw out benefits💡
More important than writing skill is 'taking one step forward in how you convey things.'
The method is super simple👇
1. Choose one of your own sentences
Example: 'This method makes morning prep easier.'
2. Ask yourself a follow-up question
→ 'So? What happens if the morning becomes easier?'
3. Add the answer you came up with as is
→ 'Because morning prep becomes easier, you can drink your coffee slowly without rushing.'
That's all it takes.
But just by adding this 'one question,'
an explanatory text turns into 'writing that moves hearts.'✨
Results change with the evolution of words
In the past, just 'conveying' was enough.
But now, there is so much information that 'words that are just correct' don't reach people's hearts.
That is precisely why what's important is
the evolution from 'merits' to 'benefits.'
Rather than 'It's convenient,'
people who can convey, 'If you use this, your daily life will change like this,' are the ones getting results.✨
People who are growing on note aren't necessarily good at writing, but rather
people who are properly practicing 'the evolution of words.'
If you feel like, 'I'm trying hard but getting no reaction' right now—
it's not because of your writing ability,
it might just be that your 'evolution of words' has stalled a little.🌷
Lastly🌙
When I started note, it wasn't that my writing was bad,
it was just that my 'way of conveying' was still stuck in the past.
But, after I became conscious of 'writing that moves people's hearts,'
likes and comments gradually increased, and
before I knew it, I was able to write 'words that get people to buy.'🥹
The era of just conveying is over.
From now on, it's an era where 'resonant words' reach people.
Words aren't just information; they are energy.
Even a single sentence can gently push someone forward.🌱
If you read this article and thought, 'Maybe I'll try changing my words a little too'—
that is already proof that you have 'taken a step forward' from being just a 'conveyor.'✨
📌 May your words lead to someone's small spark of courage.
I would be so happy if you could share what you felt in the comments😊
📌 For those meeting me for the first time
"Why did you start a side hustle?" "What kind of thoughts do you have when you post?"
I have posted an introduction article summarizing that background here👇
📌 To you who feel, "I'm working hard at my side hustle, but for some reason, it's painful..."
Actually, you might just have the "order of operations" wrong.
I have honestly written about the "wrong way to start" that I experienced myself and the "method I used to recover from it"👇
📌 When you start a side hustle, there are days when you feel anxious, thinking, "I'm working hard but not seeing results" or "Maybe I'm not cut out for this..."
But what is truly important is not talent or sense, but a "foundation of the heart that allows you to continue"🌱
In this magazine, I gently summarize the mindset, habits, and self-dialogue needed to continue taking on challenges from scratch, from a beginner's perspective.
If you read this when you are feeling down, you will want to move forward again ——I want this to be that kind of place😊 If you want to cultivate the "power to run the race without quitting" your side hustle, please be sure to follow the [Definitive Edition] Side Hustle Mindset Magazine👇