One-of-a-kind × One-of-a-kind = ?
[DOKODEMO DOOR]https://dokodemodoors.com/ It has been almost three years since it was released to the world. As a member of the marketing field, I always try to keep in mind to be "objective" and "user-oriented," but it is easy for that to fade. This time, I had a sudden realization during an exchange with a new team member, so I will summarize it here.
What are the one-of-a-kind elements of [DOKODEMO DOOR]?
As the operating side, we clearly possess these.
In the metaverse scene (VRChat, ROBLOX, Cluster, etc.), there is no live-action VR that sells reality.
In the live-action VR scene (YOUTUBE VR, DMM VR, VENTA X, Bverse, etc.), there is no metaverse.
These two points are the one-of-a-kind elements regarding [DOKODEMO DOOR]. Even now, it is unique in that it is based on live-action footage within the metaverse, and among those providing live-action VR footage, there is absolutely nothing that has metaverse elements (communication within a space).
However, the fact that these one-of-a-kind elements are so strong naturally means, by definition, that it is a minority. Because it is overwhelmingly one-of-a-kind, it is overwhelmingly a minority. This is completely different from the pattern where a business grows along with the growth of the market. It is definitely an overwhelming minority, and although we did promotions for about a year and a half after the service release, the minority did not reach the surface. About half a year later, we were actively engaged in business activities for about a year and a half, but for a minority that no one knows, just making its existence known is a struggle. While the metaverse and VR themselves are still a minority, the majority within that space (CG metaverse, VR video distribution) are expanding by focusing on their own characteristics. Overseas, huge amounts of capital have been invested, and before I knew it, these past three years have been a journey where being one-of-a-kind led to loneliness.
At a time like this, I found a new angle. That is the "Third Metaverse" strategy. At this point, the word "metaverse" has spread to a certain extent. The area that the word implies is already unrelated (or the exact opposite) to our company (like walking around on a smartphone). However, this is the "first metaverse." For example, ZEPETO. And another thing, if you are a little more knowledgeable, the number of people who say "It's only a metaverse if you wear a VR goggle" is gradually increasing. A certain number of people use VRChat and ROBLOX with an HMD. The world inside is full CG. Everything is a created world. This is the "second metaverse."
In other words, [DOKODEMO DOOR], which features "using VR goggles," "a realistic space using live-action footage rather than CG," and being able to enjoy communicating with others, is the "third metaverse."
Yes, this is the idea. For the time being, there may be times when people say, "No, no, it's not appealing at all..." or "I don't need it!," but the hardest thing for a minority is being "ignored" or "non-existent." For now, I will move forward to a place where I can receive various opinions (such as "Metaverse means CG," "Goggles are too heavy," "Goggles are too expensive," etc.) publicly.
Recent announcements
[Gaussian VR] Release
We are currently accepting advance applications, so if you apply now, we will release it to you without fail.
https://www.metareal.jp/download/2024080201.pdf
(Case study of Meiji Jisho Co., Ltd.)