[Customer Acquisition] 90% of you don't understand the real way to use AI images

Hello, this is Daisuke.

Today, the note timeline is once again lined up with "AI images" from clinic marketing accounts.
They are neatly arranged, look good, and yet, no one stops to look at them.

Even so, they continue to use AI images as if clinging to them.

Meanwhile, I have recently been working on renewing my website.
What I am focusing on this time is the task of "reducing text".

In order to make people understand explanations "visually" without cutting down on the amount of information,
I am making heavy use of AI images here.

Although they are the same AI images, the meaning and results are completely different.
I am thinking the "exact opposite" of the rest of the world here.

Today, I'm talking about this "phase where AI images are effective".
It is definitely not for note cover images.
Because that is synonymous with saying "I don't want to attract customers."

The era of "stopping eyes" with AI images is over

I have no intention of denying AI images themselves.
On social media, in advertisements, and on websites,
there are many situations where they can be utilized.

The problem is that everyone isAI images,
using them "to stop eyes"
too much.

・Beautiful
・Logical and orderly
・Easy to see

For note, it's like this.
There is also a lot of "hype" and "emotional appeal," isn't there?

But honestly, it's impossible now.
Because AI images themselves have
degenerated into "things we are used to seeing."

AI images have lost their "novelty"

Certainly, until a little while ago,

"What is this?"
"Amazing"
"Can AI do this much?"

There was an "impact of their very existence" like that.

But now, because AI images are overflowing in the world,
AI images themselves are becoming background noise.

Moreover,AI images,
the more strongly you create them, the more they start to look alike.

・Excessive light
・Skin that is too perfect
・Unnatural emotion
・Extreme reactions

Everything ends up looking like something you've seen somewhere.

So as a result,
"Oh, another AI-looking thing"
is what people think as they scroll past.

In other words, instead of catching their eye,
you are actually becoming something they ignore.

At worst, it becomes "unpleasant"

Currently, if you use AI images incorrectly,
some people will even find it unpleasant.

The reason isbecause the "artifice" is too visibleis why.

・Reassuring
・Reliable
・Dependable
・Trustworthy

If you over-dramatize images like these with AI,
"Ah, they're trying to manipulate my emotions"
is what people see first.

In short, the "manipulative intent" is conveyed before the content itself.
This is quite dangerous for industries where "trust" is crucial, like clinics.
It's dangerous.

It's dangerous, yet everyone is using them without realizing it.

You must not make AI images the "star"

On the other hand, how I use AI images on my website is to:

・Reduce text
・Aid understanding
・Visualize structures
・Lower cognitive load

These are the purposes of my AI images.

In other words,I use them not to grab attention, but to help people understand naturally after they have stopped to look.

For example, my treatments involve many conceptual topics like:

・Support muscles
・Body mechanics
・Central nervous system
・Breathing control
・Posture maintenance

If I explain all of this with just text,
it naturally becomes exhausting to read.

So, when I insert diagrams or images created with AI,

・The composition is understood instantly
・Reading burden is reduced
・It can be understood intuitively
・The feeling that "this is difficult" is reduced

In short, I use AI images,
as an aid to understanding, not to steal attention.

As for how to use AI images,
I feel this is the better way at present.

The future of AI images

I believe the value of AI images going forward will not be
“creating amazing images with AI,”
but rather “how naturally you can blend AI into things.”
That is what I think it will become.

In other words,the more you make AI the star, the weaker it becomes.

Conversely,

・Helping with understanding
・Supporting the atmosphere
・Reducing cognitive load

The more you move in these directions, the stronger it becomes.

That is why in this day and age,
when I see people doing “AI images to stop the eye,”
I end up thinking,

“They just don't get it.”

Today's cover image was created with the image of a cover image template
that many therapists use on note.
Yes, I am being sarcastic.

If you could attract customers with something like this,
nobody would be struggling.
It's time you realized it.

See you in the next article.