The Pitfall of Paid Notes That Don't Sell Was the Lead Paragraph.

To get 'read' on note, the design of the entrance is everything.

Attracting readers with titles and thumbnails. I thought I understood the importance of that.
In fact, as an amateur, I have been making efforts (though there is still room for improvement).

But what lies before me is—

The reality that 'there are views, but no one is buying.'

In other words, I've managed to get them interested.
There is demand for the theme as well.
So, why don't they reach the point of 'buying'?

…Perhaps,the lead paragraph lacks appeal.

Among the entrance design elements, I have been conscious of the 'title' and 'thumbnail'.
But I might have been writing the 'lead paragraph' somewhat carelessly.
This was the pitfall—the weakness—I had overlooked.

The ironclad rules revealed by articles on mastering lead paragraphs

To improve, I must start with 'knowledge'.
Thinking that, I read through articles about lead paragraphs, both free and paid.

That's where I discovered a 'certain rule' common to every article.

'Being safe is the worst thing'

For example, a common opening like this👇

…No matter how good the content is, thisdoesn't make you feel like reading it.

Even if they were attracted by the title or thumbnail, they 'return to a flat state' here.
The reader leaves right then and there.

The ironclad flow is generally the same

What I saw after reading various articles was the basic structure for
building the reader's 'expectations' and 'trust'.

These are the three basic steps to first get people to "read."

Some people add even more here:

...adding these kinds of "sales elements."

The "simple but important points" in a lead paragraph

• Even if there is volume, do not be wordy (don't ramble on)

• Be as specific as possible (don't fudge with abstract words)

• Incorporate real experiences to shorten the distance with the reader

• Instead of putting "I want to sell" at the forefront, design a flow that makes them think "I want to buy"

Paid articles are places to "learn the form" by heart

I've read many paid articles on how to write lead paragraphs, but often,
the free part alone is enough to study the "form."

That's because the lead paragraph of a paid article is truly a "demonstration of how to sell." At that point, it's already too excellent as reference material.

Of course, it might be unintentional for the creator, but...
Just between us, if you're going to secretly "steal the form," the free part is the best spot. lol

What I was missing was "presenting the future" and "concreteness."

Words that empathize with worries, or a single sentence that asks a question.
I intended to write these with awareness.

For example, at the beginning, you include a section like 'This article is for you if...'

By doing this, after clarifying the target, you ask a question that empathizes with them, saying, 'I understand your struggles.'

…But, I used to stop there.

What I would always follow up with was this:

'If you read this, you'll get the solution and earning money happily won't be a dream anymore.'

…No, that's justsounding like you're saying something good with zero substance.


What you really need to convey isthe substance of 'what they will gain'.

Only by writing this specifically will the reader finally think, 'Maybe I should read this.'

And finally, one more push.

Tell the content presented in the bullet points as a story in gentle words.
That is the 'emotion-moving part' necessary at the end of the lead paragraph.

For example, like this👇

…Of course, even this might still be weak from the perspective of a sales copy expert.

But I am currently in the middle of learning not 'to sell,' but 'to deliver.'

And I am moving forward little by little, surely.

Even if it doesn't sell, make it an article that leads to the 'next'

I don't have the certainty that it will sell yet.
But, 'if you notice it, you can change it.'

I want this article to reach those who feel, 'The content should be good...'

You just need to redesign it little by little.
Learning while writing will surely become your strength.

I named this note account 'Lab' because I wanted it to be a place where I can move forward while repeating experiments.

I get discouraged sometimes, but I'll keep doing my best without giving up.

I want to turn writing into something that 'reaches' people more effectively.
I will continue to pursue that challenge.

Well then, goodnight. See you tomorrow.

Thank you for reading until the end☺️

If you 'like' or 'follow' me, I will interpret it in my own convenient way and be happy, thinking:
・Did they think I'm trying hard to design my entry point?
・Have they experienced being lost with their lead paragraphs and felt empathy?
・Are they supporting my experimental challenge?
🤩

After gaining this insight, I tried improving the lead paragraph of my paid article👇
I wonder if it resonates a little better now?

Here is the story of me holding a reflection meeting on my paid notes and deciding to relearn everything👇

This is my self-introduction article👇 I'm so happy that so many people have read it😊