You don't have to try hard to drink sake

You might be a little interested in sake, but feel hesitant to dive in without knowing much about it. I think that feeling is probably not uncommon.

You don't need to know a lot of brand backgrounds or technical jargon; you can start by thinking, 'Does this seem like something I could drink comfortably tonight?' When I look at sake, that's what I want to prioritize most.

When I talk about Masumi, my thoughts turn to the impression of a sake that is quietly refined rather than one that pushes itself forward in a flashy way. The coldness of Suwa and the purity of its water support its smoothness. Knowing that outline makes it easier to imagine it as a glass that slips into daily life, rather than chasing after a strong personality.

Sake whose aroma and flavor don't stand out too much and don't get in the way of a meal has a goodness that doesn't require you to be formal. You don't have to make drinking sake a time for 'properly facing' it. Just place it next to your dinner and take small sips. That kind of distance is actually more likely to keep you coming back to it.

If you're drinking alone, it's easier if you also pay a little attention to the temperature. Instead of chilling it too much, take it out of the refrigerator and let it sit for a while. Or, bring it to a slightly softer temperature. That way, you can pick up on the gentleness of the aroma and mouthfeel without having to rush to evaluate it.

You don't need special sake vessels either. It's easier to keep your own pace by using a smaller vessel to limit the amount, rather than drinking vigorously from a large glass. Rather than drinking a lot of sake, you can often enjoy it more calmly by creating pauses between each sip.

Perhaps the more you feel uncomfortable with sake, the better it is to have a 'way of drinking that doesn't require rushing' before you worry about 'having to learn more.' Not erasing the taste of the meal. Being able to drink it one sip at a time. Not being too tired after drinking. If you choose based on those kinds of criteria, the distance between you and the sake becomes a little gentler.

If I were to name just one small thing you can do tonight, it would be to not drink chilled sake right away, but to let it sit for 5 minutes before pouring only half into a small vessel. Even if you don't understand everything, you can properly verify for yourself whether that glass is easy to drink.

I talk about this in a bit more detail in the video, so if you're interested, please take a look at the main feature.
https://youtu.be/dXoKRs5tpvg

I want to cherish nights where I can drink at my own pace.

── Mio, in charge