REGALI's New Compass: We Have Defined Our Mission and Values!
Hello everyone! This is the REGALI note editorial department!
REGALI has recently defined a new mission and 6 values. Seven years since our founding, as our in-house service "LEEEP" has achieved rapid growth, we decided to re-articulate "what we exist for" and "what values we cherish."
This time, I would like to share why we decided to define our mission and values at this particular moment, and the thoughts behind them.
Why a new mission and values now?
With over 1,600 sites implementing LEEEP and our organization growing rapidly, we have reached a major turning point.
We had been upholding the mission of "evolving retail through the power of technology" since a few years after our founding. However, when thinking about new business concepts and the future we envision, we realized there were thoughts that this phrase could not fully express.
We want to go beyond the framework of retail and create value in a broader domain. We want to expand globally and enrich the lives of people around the world.
With those thoughts in mind, a project began to re-examine "who we are" and "what values we cherish."
A crystallization of REGALI-ness, created by everyone
What we valued in defining this mission and values was not to decide them top-down, but to gather the thoughts of all our members.
We held multiple workshops within the company. Crossing the boundaries of positions and departments, each person thought deeply about "what is REGALI-ness" and "what are the values we cherish," and we held repeated discussions.
"I think the charm of REGALI is being able to work while valuing time with family."
"Our strength is the flexibility to listen honestly to customer feedback and take immediate action."
"I think our stance of actively incorporating new technologies like AI is what makes us different from other companies."
As we carefully wove together the opinions of members written one after another on Post-it notes, our essence gradually turned into words.
And thus, our new mission and 6 values were born.
New Mission: Question everything. Create what matters.
"Question the status quo and pursue the essence to create new value in people's lives."
Looking back, this is the very stance we have cherished since our founding. Finding essential issues rather than superficial requests to create new value. LEEEP was also a product born exactly in this way.
Even now, when adding or developing new features, we always stop and think.
"Is this an issue that cannot be solved by existing services?"
"What essentially needs to be solved?"
"What do customers really want?"
By repeating these questions, LEEEP has grown into a product loved by over 1,600 sites.
Now that AI is evolving rapidly, we are in an era where yesterday's common sense may not apply tomorrow.
That is precisely why we continue to ask, "Is this really okay?" and discover possibilities that no one has noticed yet. We believe that is our mission.
6 Values: Articulating REGALI-ness
The 6 values that serve as our code of conduct were decided as follows.
1. Enrich life together with family and colleagues | Family First
This is a core value of REGALI that has remained unchanged since before these values were established. Because our private lives are fulfilling, we can take on challenges at work with full force. Time with family, time with friends, time for oneself. We believe that only by having an environment where we can cherish each of these can we demonstrate our best performance.
2. Plant seeds rather than eat them | Plant for Tomorrow
Instead of chasing immediate profits, we value investment in the future. Rather than chasing short-term sales, we support customer success. Rather than prioritizing immediate results, we prioritize member growth. We always focus on sustainable growth and long-term value creation while asking, "Will I be proud of this decision in the future?"
3. Be honest, be frank | Open & Honest
We value the stance of honestly adopting what is good and frankly communicating what is necessary. We want to be an organization that can change flexibly without being bound by pride or preconceived notions.
4. Work autonomously | Own Your Work
As a member of the team, each individual is expected to act autonomously as a professional. Instead of waiting for instructions from others, we think for ourselves, take action, and consistently deliver results.
5. Highest Quality at the Fastest Speed | Quality at speed
Being a startup, prioritizing speed is a given. However, we do not use that as an excuse to lower our quality. We do our best within the limited time we have.
6. Never Fear Change, Keep Growing | Never Settle
We do not cling to the ways of the past and are always challenging ourselves with new things. As individuals and as an organization, we continue to grow, even if just a little, from yesterday to today, and from today to tomorrow. The moment we are satisfied with the status quo, growth stops. That is why we choose to remain eternal challengers.
The Future of REGALI
Our new mission and values are not just words. They are our daily guidelines for action and our criteria for decision-making.
Whether in job interviews, our evaluation system, or when considering new business ventures, we return to these mission and values in every decision we make.
Question everything. Create what matters.
With these words in our hearts, we will continue to question the status quo and create services that make tomorrow richer for people around the world.
We are looking for teammates to create the next "standard" together
REGALI is currently at a major turning point.
Global expansion, launching new businesses, building a new organization for the AI era—
If you:
・Want to create new value without being bound by conventional wisdom
・Want to grow while valuing both family and work
・Enjoy change and want to keep taking on challenges
If you have these aspirations, we would love for you to join us at REGALI!
REGALI is currently recruiting for various positions, including engineers, sales, and customer success.
If you are even slightly interested, please feel free to contact us♪
Thank you for reading until the end^^