Reasons Why We Recommend Couples Open a Restaurant in the Countryside

The option of opening a restaurant in the countryside offers many advantages compared to the highly competitive environment of the city. This is especially appealing when managed by a couple. Here, we will specifically list the reasons why we recommend starting a restaurant in the countryside.

1. Cost reduction and efficient operation by utilizing vacant houses

Currently, due to the declining birthrate and aging population, the number of vacant houses in the countryside continues to increase. By making good use of these, you can significantly reduce startup costs. We, as a couple, also purchased and renovated a vacant house to use as both our home and our shop. This has the following benefits:
• Effective use of expenses: By making it a home-cum-shop, the range of items that can be recorded as business expenses expands.
• Reduction in housing costs: Since there is no need to rent a separate residence, fixed costs can be kept down.
• Zero commute time: By having a shop-cum-residence, the hassle of commuting is eliminated, creating more free time.

If you are aiming to open a business in the countryside, we highly recommend the method of renovating and utilizing a vacant house.

2. A moderate population size is advantageous for business

The population of the town where we live is about 40,000, and this scale feels very comfortable. Even in the countryside, if the population is too small, it is difficult to attract customers, but with a scale like this, there are the following benefits:
• Broad customer base: Since there are a certain number of young people as well as the elderly, the response to new things is good.
• Acquiring repeaters: Elderly customers tend to become regulars once they get used to a place, so stable revenue can be expected.
• Importance of communication: Elderly customers, in particular, tend to enjoy conversations with the younger generation. By valuing communication in customer service, you can build even more trust.

3. Using "freshness" as a weapon through connections with local farmers

In the countryside, there is an environment where it is easy to make direct contracts with local farmers. This makes it possible to procure fresh vegetables at a low cost.
• Appealing to freshness: Just by using fresh vegetables in the dishes served at the shop, you can attract the attention of customers.
• Mutual benefit with farmers: By promoting contract farmers at the shop, the relationship of trust deepens, and it becomes possible to procure under better conditions.
• Advantages difficult to find in the city: This is a strength rooted in the local area that is hard to obtain for restaurants in urban areas.

4. Less competition and a cooperative environment

The restaurant industry in the city is exposed to intense competition, but a major attraction of the countryside is that there is less of that pressure.
• Horizontal connections between shops: Events and collaborations linked between local restaurants are frequently held. Through this, an increase in customers and revenue can be expected.
• Utilization of the Chamber of Commerce: By using the city or town's Chamber of Commerce, you may be able to receive support to proceed with your business smoothly.

Restaurant management in the countryside allows you to work in a relaxed manner in an environment that values cooperation over competition.

Summary

Opening a restaurant in the countryside has many advantages that the city does not have. Cost reduction using vacant houses, procurement of fresh ingredients, operation in a town with a moderate population size, and a cooperative local community. By combining these elements, an environment is prepared where a couple can build a profitable business at a leisurely pace.

For those who are thinking about starting a restaurant business while enjoying life in the countryside, we definitely want you to consider this option!