If you get tired of posting, you need to goof off sometimes or life becomes too rigid

"How to sell X amount of yen on note"
"How to gain followers"

When I see things like that,
I think, "Here we go again."

I know it's none of my business, but I wonder if it's actually fun to post things like that. At the very least, it's not a direction I'm interested in, so I just watch and think, "That looks exhausting."

The thing is,

"Isn't everyone saying the same thing?"

That's what I think.

The phrasing is slightly different, but the content is almost identical.
For example, suppose you bought 10 paid notes on "how to increase X followers." You'd end up with the impression that they're all saying pretty much the same thing.

And this phenomenon has been going on for about five years now.
While there have been some changes in hacking techniques along with changes in X's algorithm, what they're saying is mostly the same. In short, it's all about marketing.

It can't be helped, though.Because the theme is the same.
Everyone is just taking shots at a goal that is already defined as "how to grow on X." By design, it's impossible to have incredibly eccentric content.

But this kind of "useful" content can actually increase your impressions if you do it right. Plus, it's always in demand in every era. Humans are foolish, so we get easily swayed by numbers.

However, if you keep posting like this, you start to look more and more like an average person.

And then, you feel kind of depressed.
"In the end, I'm just following someone else's lead."

The content of your posts is nothing more than a rehash of something you've seen somewhere else. You're aware of it yourself. That's why no one can really claim, "This is my own original method."

…Yes.

This has become an introduction that might make people in various places frown, but for those who read this far and thought, "That's true," or "I get it," or "This hits close to home..." this note will surely be useful to you.

Why can't you differentiate yourself with information?

Take Mario Kart, for example.

Everyone knows that drifting makes you faster.
But just knowing that doesn't mean you'll win.

The timing of your turns, how you use items, tips for each course,
it's the small details that create the gap and decide the winner.

In other words, you can't win with information alone.

This is the same for content creation.

Now that everyone knows "useful information," trying to win through information becomes a war of attrition. Plus, in the online world, information is stolen in seconds. It just ends with people thinking, "Someone said that before."

The era where you could win based on the freshness of information is long gone.

So, what makes the difference?

It's "who is saying it."

I think this is the reality of content creation today.
You have no choice but to compete with your concept (character).

[The Essence of Concept Making]

When you hear "compete with your character (concept),"

You might think that, but that is not the essence.

A character in content creation is not something you force.

Let's show your "true self" just a little bit more exaggeratedly.
To explain it with higher resolution,
it's about "from which angle do you look your best?"

[How do you decide on a concept?]

The method is incredibly simple.

1. Try changing your angle

Let me talk about myself.

If I just say that, it sounds like just another 'independent person,' right?

That's why I set my title as 'Unemployed'.

I also provide additional information like 'I live on 50,000 yen a month' or 'I'm happy every day just walking, going to the sauna, and reading.' The reason is,
it fits well with the concept.

Actually, there are various other punchy elements I could use.

These could also be punchlines to some extent, but they don't match the 'unemployed' element very well. So, it's okay not to talk about them.

Do you see what I mean?

You don't need to put your entire life on your account. Find an interesting angle and flesh it out with information that goes well with it. Then, the front (face) of your character will start to emerge.

And that is certainly one of the elements that make up who you are, right? So you don't have to struggle to post.

If you don't use this method, you end up imposing strange, self-imposed restrictions on yourself, leading to a state where you feel like 'posting is exhausting' or 'I have nothing left to say.'

Concept-making for posting is not 'creation' but 'adjustment'.
Try finding an angle that looks good.

2. Notice the gap

When creating the concept mentioned above, whether or not you can recognize the gap is extremely important.

This is because what you consider "obvious" within yourself is often quite different for others.

For example,

If you say this normally, it sounds plain, but from a salaryman's perspective, it becomes an "enviable gap." Even if it doesn't go that far, it is generally regarded as an outlier.

But this gap is what makes it interesting. Entertainment and comedy are things that arise from "gaps." These differences from the world are actually weapons.

③ Do not hide your complexes

This relates to the talk about gaps, but complexes are the raw material for charm.

The good thing about posting is that you can convert even things that seem negative into positives. The more hopeless you are, the more attractive you are.

People are strongly attracted to such things.

After all, if you think about it, pickup artist accounts are just "crazy guys who hit on random people and have sex." But they are praised in various ways, like "admiration as a man!", "having different guts!", or "picking up is self-improvement!". They are even counted as one of the popular genres.

Do not hide your weaknesses; instead, turn them into powerful weapons.

I understand the feeling of "But I'll get hurt if people say various things...", but people who don't want to get hurt aren't really suited for posting on social media in the first place (harsh).

I have such high self-esteem that I don't have any complexes, so I even envy that kind of "weakness."

Summary: I recommend the "be yourself strategy"

If you are tired of posting useful information, stop forcing yourself to scrape it together.

And instead of imitating someone else, compete on your own terms.

Strictly speaking, it might feel more like not competing at all.The fewer things there are to compare you to, the more unique your concept can become.

In other words, you can see how difficult and futile it is for people who repeat the useful information battle day and night. It is no exaggeration to say that they are entities that can be replaced at any time. Since even the handful of people who have broken through are exhausted, I think it is quite a thorny path.

It might be unsettling at first, though.
You might wonder, "Is it okay to be like this?"

But it will be fine.
A persona is not something you "create," but something you "reveal."

It is easiest and most fun when it just oozes out naturally.

I apologize that this has become quite a prose, but I hope you found it somewhat interesting.

Perhaps even with content of this level,

if I were to use sensationalist sales tactics like "My know-how on concept design that sold over 100,000 yen in my first paid note!!", I could probably sell it for 980 yen or so (laughs). I won't do it, though.

P.S. (A thought that just occurred to me)

Here, because I got lazy, I only wrote about it roughly, but in the future, I think it might be good to dig a little deeper and write something like a "Complete Guide to Concept Setting in Posting."

It's like digging into that topic in a more realistic and detailed way.

I think it's quite a missed opportunity that so many people who decide to give social media a try end up feeling like 'it's not going well,' 'it's exhausting,' or 'I guess I'm just no good at this.'

I'm hoping to reduce the dropout rate, even just a little, for people who might write interesting articles someday.

So, please let me read an interesting article of yours someday.

If the response is good, I'd like to write a sequel, so if you found this interesting, please leave a comment if you can.

But I know it's a hassle to think of what to comment, so a '💩' is fine.
I'll consider writing a sequel based on the number of poops.

Thanks in advance (lol)

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