The reason your naming gets buried is because you are choosing similar names

Conclusion
If it is similar, it will not be chosen.

Common situations
・It feels somewhat similar
・Choosing based on a sense of security

Causes
① No difference
② Does not remain in memory
③ Loses in comparison

If you proceed as is
・You will not be recognized

A 3-minute judgment check
Can you answer these four?

■ Center
Has a core theme
Decide what the name is meant to convey.
■ Clear
Remove cloudiness and waste
Make it noise-free and understandable without explanation
■ Connect
Connect with value
Connects to the future and has scalability
■ Carve
Carve it into memory
Make it memorable at first glance

If you get stuck on even one
You are not yet in a state to make a judgment.

Why?
Because people only remember things by their differences.

Solution
Create a difference

Finally
Similar = invisible.

You can start by organizing it simply
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※ If you need internal approval or design for the entire brand
It is also possible to organize from the structure