💼A. ②-7 [AI Reading Method for Business Professionals] [Self-Authored Business Book x AI Reading Method Experiment Series] Principles of Customer Orientation
※This note is a practical series for business professionals in their 30s and 40s who are struggling with "wanting to keep learning even when busy" and "wanting to connect knowledge to action," based on the
**AI x Self-Authored Business Book '10 Business Principles Starting from Questions: A Reading Method to Train Thinking Skills in the AI Era'**.
A partial excerpt of Chapter 7 is provided below.
Click here for project details👉[Project Description Article Link
Click here for the summary article👉[Summary Article Link]
Chapter 7: Principles of Customer Orientation
Question: "To what extent can we truly understand the 'customer perspective'?"
📘 What you will gain in this chapter
✅ Realize the true difficulty of the "customer perspective"
✅ A thinking process to "understand" rather than "imagine" the customer
✅ How to dig deeper into your hypotheses with AI
👂 Do you really have a "customer perspective"?
We are often told to "put yourself in the customer's shoes" or "value the customer's voice."
But in reality, how many people truly possess a "customer perspective"?
✅ "Thinking you've heard" the customer's voice
✅ "Thinking you've imagined" the customer's position
✅ Haven't you created a "convenient story" based on that?
A "customer perspective" is much harder than it sounds.
Why: Why is a "customer perspective" difficult?
We unconsciously do this👇
Imagine "what I would think if I were them"
Make judgments based on your own values, common sense, and knowledge as a premise
As a result, a gap is created between the "imagined customer" and the "real customer"
In other words, the biggest pitfall is "thinking you understand the customer."
Principle: A "customer perspective" is a repetition of hypothesis and verification
To have a "customer perspective," this cycle of thinking is essential👇
1️⃣ Formulate a hypothesis
about the customer 2️⃣ Verify with actual voices or data 3️⃣
Revise the hypothesis
Through this repetition, the "ability to understand the customer" gradually grows.
✅ Practical Advice
📌 Articulate the "Customer Persona"
– Write down the attributes, challenges, and ideal image of your target customer on paper.
📌 Compare "Customer Feedback" with "Your Own Hypotheses"
– Check if there is a gap between survey/SNS feedback and your own perception.
📌 Consult AI for a "Customer Perspective"
– Ask ChatGPT, "What are the complaints about this product?" or "What kind of future does this customer desire?"
🔔 In the following section, we will share practical examples of exploring "customer orientation" together with AI.
👀 From here on:
✅ Practical application of throwing "chapter-end questions" to AI
✅ AI response examples
✅ Insights and next questions derived from those answers
👉 Why not experience "reading to think" together with AI?
Chapter-end questions (Connection to AI reading techniques)
What is it that customers are "truly struggling with"?
What does the "future the customer desires" look like?
Is there any bias in my own "customer perspective"?
👉 Let's throw these questions to AI and view our own "customer persona" objectively.
🔬 AI Experiment: Actually throwing questions to ChatGPT
✅ Question 1: What is it that customers are "truly struggling with"?
AI Response:
"Customers are struggling with 'not being able to articulate their own problems well.'
Often, there are hidden true intentions behind superficial requests."
→ Insight:
Realized that it is necessary to have the ability to see through to the **"true intentions hidden underneath"** rather than just accepting "customer feedback" as it is.
👉 How to ask questions and listen needs more refinement.
✅ Question 2: What does the "future the customer desires" look like?
AI Response:
"Customers are imagining 'themselves after their current challenges have been solved.'
Helping them visualize that future leads to trust."
→ Insight:
I had been focusing only on "problem-solving," but I realized I should also look at
**"the ideal future beyond that."**
👉 Let's try incorporating "proposals that share a vision of the future."
✅ Question 3: Is there any bias in my "customer perspective"?
AI's answer:
"Everyone imagines customers based on their own experiences and values.
It is important to incorporate other people's opinions and data, and to be aware of your own biases."
→ Insight:
Just by being aware that "there are blind spots in my understanding of customers,"
the way I see customers changes.
👉 Develop the habit of questioning your hypotheses.
🧠 [Summary of AI Experiment]
By asking questions to the AI,
✅ "Biases in my own hypotheses"
✅ "Perspectives to explore the 'depths of the customer's voice'"
became clearly visible.
Customer orientation is not just about "listening," but
the ability to "re-question after listening".
This "reading while thinking with AI"
became a time to learn **"the power to deepen customer perspective"** in Chapter 7.
👉 What is the "true desire of the customer" for you?
Please try asking the AI as well.
✅ Next Preview
👉 Next time, we will proceed to "Chapter 8: Principles of Adapting to Change" and try another AI experiment.
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#note #AIReadingMethod #SelfAuthoredBusinessBook #CustomerOrientation #Marketing #BusinessBook #TurnKnowledgeIntoAction #SelfGrowth #WorkSkills #AIUtilization