Thank you for your continued support～✒️An in-depth guide to greeting card etiquette

We would like to express our sincere gratitude for your exceptional support.
This is a formal expression used in greeting cards, meaning "thank you for your continued support," and is a standard phrase that follows the opening in business greeting cards.
However, it is rarely used in personal greeting cards as it can come across as overly formal. (It is similar to saying "thank you for your support" in an email.)

Paraphrasing "go-kohai" (exceptional support)

• We would like to express our sincere gratitude for your exceptional patronage.

• We would like to express our sincere gratitude for your exceptional kindness.

• We would like to express our sincere gratitude for your exceptional loyalty, etc.

"Go-kohai" and "o-hikitate" are easy to use, while "go-kojo" is a word often used in the main body of the text, so you should be careful if you want to avoid repetition.

Things you should include in business greeting cards

Since we use words like "heiso" (usually) and "nichijoro" (daily), these are basically greetings for people you have a connection with, such as business partners.
However, some people wonder if it is okay to use the word "heiso" when the person giving the greeting (mainly a new president) is from outside the company and has no prior connection to the business partners, such as in the case of a change in president or board members.

🔖 It is also a greeting between companies

Since a business greeting card is a greeting between "one company and another," I believe it is better to express gratitude "on behalf of the company" to those with whom you have business dealings, rather than just "heiso."

For users and customers

When you want to start by expressing gratitude for the use of your services or products

🔖 General usage

• We would like to express our sincere gratitude for your exceptional loyalty.

• We sincerely thank you for your continued patronage.

🔖 When using it specifically

• We sincerely thank you for your continued patronage of our products.

• We sincerely thank you for your continued use of our [Service Name].

🔖 For shops

• We sincerely thank you for your continued patronage (use) of our shop.

Not suitable for personal greeting cards

For personal greeting cards, it is better to use a different phrasing, such as 'Thank you for your continued support.'
Using 'Heiso wa kakubetsu no gokohai o...' in a private greeting card (such as for a housewarming) sounds too formal and feels out of place.
Please consider this strictly as a standard business phrase.

Supplementary Note

While it is basically a business-oriented greeting, it is also used in documents distributed to an unspecified number of people.
Also, it may be unsuitable for letters of apology depending on the content of the apology.
If it is a minor apology for a service issue, it is smart to express gratitude before getting to the main point for the sake of the future, whereas in cases where a serious error has hindered the relationship, it is proper etiquette to omit the opening and immediately begin with the apology.

◯ Related Links (How to write greeting cards)

Ready-to-use example sentences

At Print Mate, we offer many ready-to-use example sentences. Please feel free to make use of them.

#GreetingCard #GreetingCardOpening #GreetingCardStart #HeisoWaKakubetsuNoGokohaiOTamawari #HeisoWaKakubetsuNoGokohaiO #KakubetsuNoGokohai #Gokohai

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