Why Confidence and Determination Build Trust | Shinpei Goto's Philosophy of 'Committing to Results'
People sometimes say, "Don't make big promises."
But what is truly bad is not "making them," but "not being able to keep them."
In the Taisho era, Shinpei Goto said this:
"Make big promises. However, have the strength to fulfill them."
These words are not merely an endorsement of empty boasting.
They point to the courage to envision the future, the power to translate it into reality,
and above all, the determination to execute it with sincerity.
False "big promises" destroy trust.
Exaggerated expressions and excessive promises may attract momentary attention, but
the moment people feel, "This isn't what I expected," you lose their trust.
I once clicked on a YouTube thumbnail that said, "Shohei Ohtani: 5 Home Runs in 5 At-Bats!"
The result was just a highlight reel.
I honestly felt annoyed, thinking, "What is this? It's a lie."
Since then, I have started checking facts on sites like Yahoo News
before clicking.
Such misguided "big promises" have a negative impact not only on the poster themselves,
but also on those who are sharing information sincerely.
This is true not only in the online world but also in reality.
Renovation scams, purchase scams,
and the coming-of-age ceremony kimono rental incident that made headlines a few years ago,
all caused the entire industry to lose credibility due to the dishonest actions of a few.
It takes a tremendous amount of time to regain trust once it has been broken.
That is why we need people who
sincerely make "promises they can keep."
We often see this same pattern on social media, YouTube, and in flyers.
There is nothing wrong with trying to attract interest.
However, if the content doesn't match, people feel like they've wasted their time or money.
Whether it's big promises or clickbait thumbnails, what is bad is
not "making them," but not being able to keep them.
An era of thinking after saying, "I can do it."
When I first started my flyer distribution business,
I took on many jobs that were different from my main business.
From flyer design and printing,
to street distribution for Hot Pepper, handing out tissues, arranging novelties,
and even dispatching personnel to factories and putting up posters for politicians.
When customers asked me,
"Can you do this?" "Can you handle this?"
"I'm having trouble with this..."
I would instinctively answer, "I can do it."
Back then, it wasn't an information society like it is today, and finding the right answer was a struggle.
Even so, I didn't run away; I saw it through. Once I made a promise, I had to keep it.
Through that repetition, my "conceptual ability" and "execution ability" were polished.
Making promises while keeping them. That repetition becomes trust.
Currently, I am active not only as a flyer distribution company,
but also as a marketing consultant and communication instructor.
Even though the fields are different, the foundation is "how to design trust."
When creating flyers or sharing information, instead of giving it shape immediately,
I first map out "who, what, and why I am communicating."
Because there is a concept,
words and designs connect as a "line" rather than as "dots."
A concept is a blueprint for trust.
There is nothing wrong with talking about dreams.
However, if you only talk about them, they remain just "promises."
Only by translating the envisioned future into reality will people trust you.
The courage to make big promises.
The sincerity to keep them.
Only when these two are present does it become a "concept."
In an era where 'sincere design' is valued more than flashiness,
perhaps these words from Shinpei Goto resonate even more deeply.
For those who want to put their learning into practice
If you are struggling with,
'Distributing flyers isn't getting any response...'
'I can't keep up with Instagram posts...'
then please take a look at this.
“I see, maybe flyer marketing is actually a viable option”
If you thought that, please take a look here
➡️Posting Course: How to Get Results Even with a 50-Point Flyer
“If I can attract customers from Instagram, maybe I'd like to give it a try?”
If you felt that way, please take a look here
➡️Instagram: How to Monetize Even with Few Followers
Make a grand plan and see it through.
That may require a little confidence and just a bit of resolve.
If you have thought, 'I want to give shape to my vision' or 'I want to think about my next step,'
why not let me hear your vision first?
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Numbers and strategy are important.
But it is just as important to value the 'power that cannot be measured by numbers.'
Let's continue to explore this together.