Reencountering the word Effectuation

Masato Tahara's“The Emerging Participatory Society” has been published, and reading group
events to discuss its content are being held almost every day.
I would like to participate as much as possible, but
they often clash with my main job or my side work,
so I haven't been able to join.

This morning, I was finally able to participate in one of them,
and I was able to spend a dense two hours.
I am thrilled that Mr. Matsui, who joined me, has already
summarized it in a note article.

In the first half, about 20 participants checked in
and started with self-introductions, and I watched with wide eyes
at the diverse group of people.
Singers, hot spring sommeliers, ukulele comedy therapists,
freelance announcers, fashion consultants,
engineers, artists, cram school teachers...
I haven't written everything down, but it is truly mysterious
how such a group comes together.

After the check-in, a "sudden fastball" question
was thrown at Mr. Tahara, and he spoke about his memories
of the origin of his goal to become a "genuine facilitator"
and the footsteps of his "stumbling walk" until he wrote this book
. By hearing the author's own voice, the things written in the book
felt more vivid and hit home.
After that, we had a breakout session

divided into three groups.
Thanks to being given the floor at the beginning,
I was able to tell everyone there about the
trigger and background of the dialogue session I am hosting next week.

I will omit the content of the discussion in the breakout
as it is in Mr. Matsui's article, but the word

"Effectuation" that came out of his mouth struck a chord with me,
and I immediately Googled it.
"Effect" is a major word, but

"Effectuate" is rarely heard.
Since "Effectuation" is its noun form, it is translated as
implementation (coming into effect) in law, or achievement.
However, "Effectuation" as discussed in recent business contexts
is a concept taught by Professor Saras Sarasvathy
at the University of Virginia MBA program,

and it often refers to the 5 principles common to successful entrepreneurs.

1. Bird in hand: Make do with the means at hand
2. Affordable loss: Decide in advance the upper limit of acceptable failure
3. Crazy-quilt: Involve everyone around you, friend or foe
4. Lemonade: When life gives you lemons, make lemonade: Utilize failures too
5. Pilot-in-the-plane: Pilot in the plane: Steer flexibly

Looking at this, I am reminded of Levi-Strauss's
concept of "bricolage" (handy work).
It was nearly 10 years ago, but at the cosmetics company
I was working at then, I read an article that "bricolage"
was attracting attention, and that was how I learned this difficult word,
as the president spoke passionately about it.
In short, I remember it was in the context that


it is impossible to manage with everything ready and set up, and resources are always scarce. In such a situation, how to achieve something with the materials and resources at hand,
ingenuity is important.

Suddenly, my memory associated further from the keyword "entrepreneurship",
and I searched for past entries.
And I discovered that I had already written the word "Effectuation" in this note.

It was an entry I wrote after reading a book by Professor Yamakawa,
who teaches entrepreneurship at Babson College,
and in it, "Effectuation" was

Start with what you have, and optimize, change, and evolve it by adding new resources.

I had introduced it in a way that summarized the book's content.
Wow, I really wanted to connect with Mr. Matsui and thank him,

so I immediately became friends with him on Facebook,
and he introduced me to the brilliant essay on Effectuation he had written.

When I became interested and started researching, information chained one after another,
and I feel a slight excitement today. I ended up writing a long text.
The topic of "Effectuation" seems to have more depth,
so I intend to dig deeper and learn more.
And, other interesting topics I gained besides "Effectuation",
"Slippery molting"
"Minorities that cause the butterfly effect"

"Marketing for local industries"
I will throw them into my head and let them sit for a while.