Is there a difference in quality between paid and free articles on note??
Hello!
I am pazuru2026, also known as [Pazu]!
This time,
"Is there really a difference in quality between paid and free articles?"
I would like to write about my own thoughts on this theme.
For those who want to monetize on note from now on.
For those who want to sell paid articles.
For those who want to differentiate themselves from others.
This is content that I would definitely like such people to read until the end.
---
In conclusion, there is a difference between paid and free articles.
Let me start with the conclusion.
There is a difference in quality between paid and free articles.
This is, if anything, to be expected.
Paid articles should be:
・More in-depth content
・Concrete steps
・Practical know-how
・Highly reproducible ways of thinking
and other content that makes readers feel it is worth paying for.
Of course, I myself also,
when selling paid articles,
make an effort to spend more time than on free articles,
and pack them with deeper discussions and concrete know-how.
The reason is,
I do not want to betray the expectations of readers who have paid money.
---
Readers are buying "expectations"
When readers purchase a paid article,
they are actually not buying the text itself.
What you are buying is,
“expectation.”
That is what it is.
“If it’s a paid article by this person, it must be amazing content.”
“This person seems like they would share valuable information.”
“I don’t think I’ll regret paying for this.”
It is precisely because of such expectations that
people press the purchase button.
That is exactly why,
the ideal we as creators should aim for is
Exceeding those expectations.
"I'm glad I bought this!"
"This much content for this price!?"
"I definitely want to read the next article too!"
If you can make them think that,
reader satisfaction will increase.
And,
the next time you release a paid article,
the likelihood of them reading it again will increase.
In other words,
It is not just a one-time sale,
they become readers who support you for a long time.
---
Actually, free articles might be more important
Here is one thing,
a very important point.
That is,
free articles might be more important than paid articles
is what I mean.
The reason is,
Free articles are precisely the place
to let people get to know who you are.
What kind of thoughts do you have?
What kind of experiences have you had?
What kind of values do you share?
By letting them know these things,
a relationship of trust with the reader is born.
And,
people buy products from those they trust.
Conversely,
No matter how wonderful the know-how written is,
without a relationship of trust, it will not lead to a purchase.
---
What people who cannot sell paid articles are missing
"I'm confident in the content, but it won't sell..."
There are quite a few people like that.
However,
the cause of that
is often not a lack of know-how.
In my opinion,
What people who can't sell paid articles are missing.
That is,
emotion.
Readers,
are not just looking for knowledge.
That person's way of thinking.
Stories of failure.
The process of struggling.
The story leading up to success.
They empathize with that kind of humanity,
I start to think, "I want to learn from this person."
In other words,
people don't become fans just because of know-how.
---
Writing without emotion cannot move people's hearts.
Recently,
more and more people are using AI to write articles.
Of course,
AI is a wonderful tool.
It makes you think that.
I myself also
use it when thinking about the structure,
or when creating the foundation of a text.
However,
the most important thing in creating an article.
That is,
emotion.
Things that made me happy.
Things that made me frustrated.
Things where I failed.
Times you almost gave up.
Such experiences,
cannot be created by AI.
Because,
you are the one who lived through them.
No matter how polished the writing is,
writing without emotion will not remain in the reader's heart.
Conversely,
even if the writing is a bit clumsy,
writing filled with emotion has the power to attract people.
---
Those who capture hearts build fans
I believe that
the most important thing on note is
building fans.
It is not about selling know-how.
It is not about selling articles either.
It is about building fans.
And,
and,
What is necessary to build a fan base is
to move the reader's heart.
"I empathize with this."
"I gained courage from this."
"I want to support this person."
It is about having them feel that way.
The accumulation of that
becomes trust,
becomes a fan base,
and as a result, leads to revenue.
---
Ultimately, the most important thing is the "person"
Paid articles.
Free articles.
Which one is more important?
I have been talking about this, but
at the end of the day,
the most important thing,
is the "person"
I think.
People find value in other people.
People trust other people.
People want to support other people.
That is precisely why,
you don't have to force yourself to look cool.
It doesn't have to be a perfect piece of writing.
Your experiences.
Your thoughts.
Your emotions.
Pour them into your writing, little by little.
I believe that accumulation
becomes a one-of-a-kind message.
---
Summary
Between paid and free articles,
there is indeed a difference in quality.
However,
what is truly important
is not the simple amount of information.
"I want to learn from this person"
To have them think that.
And,
to deliver value that exceeds the reader's expectations.
If you can do that,
trust will naturally accumulate,
your fan base will grow,
and revenue will follow.
There is no need to rush.
While pouring your emotions into each and every article,
let's build up trust little by little.
That accumulation,
will surely become a great asset.
Let's do our best together!