Even I, with Zero Track Record, Am Convinced! The Path Revealed by Repeat & Unit Price Increase Strategies

That was the first thing written in the newsletter I read yesterday.

Even though it was just one line, it was a shock to me.

That is because I have never earned a single cent yet.

My revenue is zero.

Honestly, I am a beginner who doesn't even know how to take the first step.

When I heard 'how to turn 10,000 yen into 100,000 yen,' the only thing that came to mind for someone like me was 'I have to gather a lot of customers.'

But the author wrote it clearly.

It was a phrase that pierced my heart.

Because I believed that 'I just need to gather numbers no matter what.'

'Then, what should someone like me, who is at zero, do?'

Since yesterday, this question has not left my mind.

[Part 1] The formula for 10x revenue and my assumptions

'How do you increase revenue by 10 times?'

If someone asked me that, I think I would have answered 'increase the number of customers' without hesitation.

But yesterday, after reading the author's words, I was suddenly knocked off my feet.

I calculated it in my head while following the meaning of the numbers.

Huh? That's really true.
It's not just 10 times, it becomes 20 times.

Although it looks like magic, it's actually just a matter of simple arithmetic.

Until then, I was only thinking about 'finding new people'.

I thought I should just increase my social media followers.
Maybe if I run ads, it will spread all at once.

I only had such simplistic ideas.

However, the author was different.

They argued that the shortcut to increasing sales is not in 'new customers,' but in the 'relationships with people you are already connected to.'

Case studies were also introduced.

One person only sold 10,000 yen in the first month. But in the next month, repeats were generated, and with new customers added, it became 30,000 yen.

In the third month, a contract with a higher unit price came in, reaching 70,000 yen.
In the fourth month, they even signed a recurring contract, reaching 120,000 yen.

When I read that sentence, I felt as if something deep inside me was collapsing.

'Even from zero, there is actually a different path.'

I haven't started anything yet.
But just by knowing this way of thinking, I feel like the way I see the future has changed.

…Now, I would like to ask you a question here.

What if you were in a position to start from zero right now?
What if you could cherish your 'existing connections' instead of being chased only by 'finding new people'?

The first step from there might open up a future that is 10 times greater.

[Part 2] There is potential in repeat strategies

In yesterday's newsletter, what stayed with me the most was the talk about 'repeats'.

When I read those words, I couldn't help but tilt my head.
"Is it really that important?" I wondered.

That's because I had always thought of repeat business as something like buying the same product at a supermarket over and over again.

But the author wrote this:

When I read that sentence, I felt like something clicked deep inside my chest.

I had always been thinking only about "how to find new people."

But what is truly important is how to nurture the relationship with "people you have already met."
That was the moment I realized it.

When I looked back on my own life, I realized there were similar things.

For example, the clinic I go to.
I was nervous the first time I went.

After the examination, the doctor said to me, "Please come back anytime if you have any trouble."

With those words, my anxiety suddenly eased. I remember thinking, "I'll come back here again."

Now I understand that that experience was also an "action that leads to repeat business."

The author introduced five methods for increasing the repeat rate.

• After-sales follow-up

• Additional proposals

• Regular maintenance

• Improvement proposals

• Referral requests

Every time I read each explanation, I thought, "I could do this too," and my feelings gradually became lighter.

The moment I saw this example, I started writing an email in my head.

How was it?
Is there anything else you are struggling with?

Even though I hadn't started anything yet, I felt as if my future self was already drafting the text.

Before I knew it, my heart was pounding.

The talk about additional proposals was also impressive.

The author gave an example of saying, 'I can also support you with presentation practice after creating the materials.'

Reading that, I nodded in agreement.

If I were in that position, I think I would feel relieved to be able to ask for something extra.

However, I had been under the impression that 'once you sell, that's it.'

I was made to realize that this way of thinking was a huge misunderstanding.

For a moment, anxiety crossed my mind.

'Do I, who doesn't even have a single client yet, have the right to think about repeats?'

But I immediately reconsidered.
If I can't cherish the first person, the second and third people won't follow.

That is why I understood that it is important to think about 'how I can get them to ask me again' from now on.

I repeated these words in my heart over and over again.

How should I interact with the 'first person' I haven't met yet?
I strongly felt that this would be my first challenge.

...How do you feel about this?
Do you think 'repeats are something to think about after you have a track record'?
Or do you think 'you should face them with all your might precisely because they are the first person'?

I have been asking myself this question ever since yesterday.

Precisely because I am a beginner starting from zero, I want to be someone people think, 'I want to ask them again.'

I believe that is the path that leads to a future where sales increase tenfold.

[Part 3] The Efficiency Strategy of Increasing Unit Price

When I read yesterday's newsletter and encountered the phrase "increasing unit price," my heart skipped a beat.

Is it okay for me, someone who hasn't earned a single yen yet, to even think about raising prices?
That feeling came rushing over me all at once.

However, the author wrote it without hesitation.

When I read that sentence, my head nodded in agreement, thinking, "That's certainly true."

If I can make one customer even happier, I should be able to add value accordingly.

But deep in my heart, a voice was echoing, "No, it's still too early for me."

The author provided several concrete methods for increasing unit prices.

• Add options.

• Prepare upgraded versions by dividing them into stages.

• Bundle related items into a package.

• Switch from one-off to recurring services.

While reading that explanation, I started a small experiment in my mind.

"What if I were asked to create a document...?"

I tried simulating it in my head.

Assuming the base price is 10,000 yen,

"Rush service"
"Unlimited revisions"
"Phone support"

What would happen if I added that?

Before I knew it, I was following a calculation example that totaled 17,000 yen.

At that moment, my palms began to sweat slightly.
Is it really okay to raise the price like that?

But at the same time, I also felt a little excited.

When I read the explanation for the "upgraded version," an image popped into my head.

• Basic

• Standard

• Premium

The sight of three plans lined up, with the content expanding at each level.

If I were in the customer's shoes, I might think, "I want to choose the higher plan even if I have to stretch a little."

When I imagined that feeling, I realized something.

Raising the unit price isn't about "selling high," but about "expanding choices."

What resonated with me the most was the talk about "turning services into recurring ones."

• 10,000 yen for a one-time service.

• 30,000 yen for a monthly service.

• 300,000 yen for an annual contract.

As I followed the numbers, I felt like the world had suddenly opened up.

Until now, I had only thought of it as "once you sell it, it's over."

But if I could create a form that allows me to be involved with customers for a long time, maybe I could continue with more peace of mind.

That kind of future suddenly started to look real.

Of course, I am still at zero right now.

That is why there are moments when raising my unit price feels like a dream.

But after reading yesterday's newsletter, I started to feel that "raising the unit price from the start" and "valuing value from the start" might actually mean the same thing.

When I read those words, the restlessness in my heart calmed down a little.

If I can face my first client with all my might, perhaps the day will come when even I can talk about "increasing unit prices."

……What do you think?
Does hearing "unit price increase" make you feel heavy?
Or does hearing "correctly communicating value" make you feel a little more at ease?

Since yesterday, my feelings have been wavering between those two.

But what is certain is that knowing this way of thinking has greatly expanded my future options.

For me, still at zero, that was definitely a big step forward.

[Part 4] "The Pitfalls of New Customer Acquisition and Planning for 100,000 Yen"

What appeared at the end of yesterday's newsletter was a story about "new customer acquisition."

When I saw those words, I instinctively leaned forward. I felt that what I had finally wanted to know had appeared.

This is because I had been thinking only about "how to find new customers" for a long time.

However, the author's words greatly betrayed my expectations.

I instinctively rubbed my eyes.

"Wait, really?"

Because I had believed that "new customers are the most important." It felt like that idea was being flatly denied, and my chest felt restless.

However, as I continued reading, I began to understand it little by little.

The author presented several efficient methods for acquiring new clients.

• Creating a referral system

• Presenting your track record clearly

• Distributing free content

• Collaborating with peers to refer each other's clients

None of these are extraordinary.

Although they lack flashiness, they had a sense of reality that resonated deeply with me.

What I had imagined in my head were methods like "running advertisements" or "increasing followers."

But the methods the author showed were all more solid and sustainable.
When I realized that difference, the tension in my shoulders suddenly eased.

"If it's this, maybe even I can do it."

I found myself whispering that.

Furthermore, the author also introduced actual case studies.

One person started with 10,000 yen in the first month.
In the second month, they reached 30,000 yen through repeats and new clients.
In the third month, they reached 70,000 yen by increasing their unit price.
In the fourth month, they secured a recurring contract and reached 120,000 yen.

Another person started from 20,000 yen.
Three months later, they achieved 130,000 yen.

As I read and followed the flow of those numbers in my head, it was as if I were looking at the actual scenery.

When I read these words, something clicked deep inside my chest.

"If you don't make a mistake in what you should do first, there is a path even from zero."

Once I could think that, my heart felt gently warmed.

Furthermore, the author also taught me 'concrete patterns for reaching 100,000 yen per month'.

Five jobs at 20,000 yen each for 100,000 yen.
Three recurring contracts at 30,000 yen each and one single job at 10,000 yen for 100,000 yen.
Two jobs at 50,000 yen each for 100,000 yen.
Ten jobs at 10,000 yen each for 100,000 yen.

As I read the pages, I found myself thinking naturally.

Which form would suit me best?
Maybe I'm not good at handling high volume.
But perhaps I could continue with peace of mind if I had recurring contracts.

While combining several patterns in my head, I was imagining a future I had yet to see.

When I read this sentence, I felt as if I had been given a strong push.

Nothing changes if it remains just a dream.
To map out a clear path.

I realized that is what I, as a beginner, need.

I haven't started anything yet.
My track record is zero.

Yet, the goal of '100,000 yen,' which until yesterday looked like nothing but fog, is now starting to take shape little by little.

How do you feel about it?

Do you think 100,000 yen is impossible?
Or do you imagine 'which pattern might be doable for me'?

What I learned since yesterday is that nothing changes just by thinking about it.

Even a small step can change the future if you take it. I think that is the first challenge I, with my zero experience, can take on.

That is why today, I want to ask you as well.

Which pattern will you use to aim for 100,000 yen?

Instead of just thinking about it in your head, please try writing it down on paper.

That small step will surely change your future in a big way.

Thank you for reading until the end.

As a trigger to take a new step forward,
why not write your thoughts on this note?

Which passage left an impression on you,
what kind of realizations did you have,
please, let me hear your voice.

.