Introduction to the passionate story of 'A Japanese AI startup CEO and patent attorney challenges the world's No. 1 AI Go player from a US tech giant,' written by a patent attorney with a background at a national research institute (RIKEN/AIST), titled 'Intellectual Property as a Business Tool Explained Through Story Manga'
For executives, managers, planners, legal staff, marketing professionals, engineers, students, and anyone interested in intellectual property.
Designed to help you learn about IP (inventions, designs, brand utilization) as a business (strategy) tool in a fun and entertaining way.It is also adopted for in-house training and school education.
Adopted for in-house and school educationIt is the first in the IP industry to be the 'definitive guide to IP' understood through story manga.
The definitive guide to IP.
[Sales]
■ Online & Stores (Stock & Order Information)
As of March 2021, bookstore availability is pending (not yet listed).
★Maruzen/Junkudo ★Kinokuniya ★Sanseido ★Yurindo ★Yaesu Book Center ★LIBRO ★Bunkyodo ★TSUTAYA
[Cover]
■ Feature 1 of this book
A story that covers intellectual property rights & fusion with management theory!
Patents (inventions), trademarks (brands), designs (designs), copyrights (characters), and the Unfair Competition Prevention Act (trade secrets, information leakage), you can naturally grasp the overview and key points from the story. I have also packed it with the passion of shonen manga and the beauty of shojo manga that the author loves!
passion of shonen manga and beauty of shojo manga!
Furthermore, after reading the manga, you can also gain cutting-edge business knowledge that integrates management and intellectual property studies, with commentary by Professor Kazunari Sugimitsu, a leading expert in IP & marketing.
[Example of explanations]
・Is intellectual property just a law to be followed? Or is it a business tool?
・What is the relationship between marketing and intellectual property??
・Can you conduct industrial espionage "legally" using intellectual property???
・It can be utilized as "quantitative" information in SWOT analysis and Five Forces analysis!
・What is the scope of intellectual property?
・Does a single "world patent" that is valid globally exist?
・Are trademarks and brandsthe same thing?
・Does the person who files first always win?
・Is there an option to intentionally not file for a patent even for groundbreaking technology?
・What is the difference between a patent attorney and an intellectual property management skills test holder?
・What is the meaning of design in business?
・What is design-driven innovation? What is its relationship with Blue Ocean Strategy?
・Are all designs protected by intellectual property law?
・Is intellectual property actually the most useful tool for "M&A" (mergers and acquisitions) and "new business development," which are important themes for management???
~ What is the trending "IP Landscape"?
・What is the relationship between marketing and intellectual property?
Part 1. Intellectual property's"market entry suppression function"
Part 2. Intellectual property's"market exclusion function"
Part 3.Open & Close Strategy
・Business models and intellectual property
・Can the "value" of intellectual property for a company be calculated?
■ Focus of this book 2
Understand science, technology, and social issues!
You can naturally understand science, technology, and the current situation while following the story, including trending topics like artificial intelligence (AI), the "Fourth Industrial Revolution," "deep learning," and "supercomputers." We explain the contents of various specialized fields and academic papers (such as Nature papers) in an easy-to-understand 2-page format.
■ Focus of this book 3
Enjoy knowledge about Go, Japanese culture, and history!
Why was Go used for artificial intelligence (AI) performance testing?
You will also learn about the deep connection between Go and Japanese culture, and the history of temples and shrines.
▶ Reference: The genealogy of Go and manga
■ Focus of this book 4
Love and respect for great artists inherited as cultural heritage
1. [Cover Illustration Explanation]
With the determination to lead the ideals of the intellectual property rights system, I drew a passionate and dramatic scene symbolized by Delacroix's Liberty Leading the People. The words
Intellectual Property written on the flag refer to intellectual property in English. In the development of culture and art, copyright, which is one of the intellectual property rights, is a profound theme.
Inspiration: The famous painting 'Liberty Leading the People' (Delacroix, Louvre Museum) https://ja.wikipedia.org/wiki/Liberty_Leading_the_People
2. [Cover Illustration Commentary]
I superimposed the image of the story's heroine, genius programmer Haru Ezaki, breathing life into AI with the image of Michelangelo's masterpiece of God bestowing life upon Adam. This also alludes to the 'ultimate world-class AI Go showdown' which is the story of this work. The background symbolizes the balance between
the protection and utilization of inventions using a scale. Furthermore, cumulative technological progress is expressed through the many books left behind by humanity reaching up to the heavens. Overall, I expressed the image of contributing to the development of industry.
Inspiration: The famous painting 'The Creation of Adam' (Michelangelo, Sistine Chapel) https://ja.wikipedia.org/wiki/Sistine_Chapel_ceiling
[Introduction to Book Reviews, Critiques, and Impressions] (Updated periodically)
I would like to express my gratitude here for your impressions and reviews.
[Digest Scene]
[Character Introduction]
The protagonist is patent attorney Riku Yukawa
[One-page Book Introduction (A4 size)]
The following is information on the first edition (currently sold out, no stock)
