What is the surprising connection between a game played by 300 million people worldwide and achieving results in the content business??
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・You've achieved 0→1 in content sales!
But, isn't it impossible to stabilize this every month even though you worked really hard...?
・You're exhausted and feeling at your limit from constantly creating new content one after another...
・You sell low-priced notes, Brain, Tips, or Kindle items as one-offs and that's it. There's no follow-up after purchase, so it doesn't lead to stable revenue...
・Repeating the "sell and move on" cycle... You're tired of the war of attrition where "you can't make sales unless you keep creating new works"...
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Did you know... ??
The surprising relationship between "that game" and the content business...
The idea is that people who can play "that game" can also continue to achieve results in the content business.
Today, I will talk using "that game" that even elementary school students know as a concrete example.
To give you the conclusion first...
The biggest key to continuing to achieve results in the content business is,
how well you can strengthen your "equipment" and expand your "village"
If you're wondering "What does that mean?", please continue reading ♨️
First, let's start with an explanation of "that game"
Do you know the game called Minecraft?
It's abbreviated as "Minecraft" but...
To put it simply, Minecraft is a game where you collect blocks you like to build buildings and creations.
Building houses and castles using wood, stone, and other materials
Finding villages to use as bases and strengthening them
Exploring caves and mountains to go on adventures to find resources like iron and diamonds
Crafting weapons and armor to protect yourself from monsters or for your adventures
It is a super mega-hit game that has sold over 300 million copies worldwide.
And, this Minecraft is actually incredibly deep...
It's not just about playing by stacking blocks.
What is the essence of Minecraft?
It is,
Gathering resources
Combining the gathered resources
Creating new items
Using them to go on further adventures
Obtaining more powerful resources
Creating more complex things
It is this "cycle."
"No, what on earth does Minecraft have to do with the content business..."
I can hear you saying that, so I will explain it right away.
Actually...
this circular structure perfectly matches the content business.
I'll tell you in advance...
Village = Content
Equipment = Knowledge
Crafting = Mixing in primary information
Villagers = Customers
.
If you are thinking, "Well, that's true" or "Indeed," then
please read on a little further.
I'm going to talk about something deeper.
So, how do you actually handle this?
It goes without saying, but in the content business, you create and sell content, right?
But many people don't understand this process.
"Just make something for now"
"Just put out information"
Don't you think that??
That's not it.
The flow of the content business is...
Invest in yourself to gather information, practice and output, and summarize the results into videos or text.
Mix primary information, such as your thoughts, feelings, and data or experiences gained from taking action, with know-how.
Turn it into content and distribute it while moving on to create the next piece of content.
Keep creating content.
Basically, it's just repeating the above, right?
But when you see this in writing, it's a bit complicated.
Doesn't it make your head spin?
That's why I'll use Minecraft as an easy-to-understand example.
Actually, the flow above is the same as Minecraft...
Gather resources.
Mix materials to craft.
Build and strengthen equipment with resources.
Mass-produce buildings and expand.
Please compare them.
It matches perfectly, doesn't it?
In short...
1. [Gathering Materials = Investing in yourself to collect information]
Just as you collect wood and stone in Minecraft, you collect information from educational materials, books, and practical experience.
This is 'Gathering Materials'.
2. [Crafting = Combining know-how with primary information gained from practice]
Just as you combine collected wood and stone to make a pickaxe,
you combine the know-how you've gathered with your own practical data to create original content.
This is 'Crafting'.
3. [Building = Creating content] & [Further equipment upgrades = Investing in knowledge and information]
Just as you use the pickaxe you made to mine iron and create stronger equipment,
you use the revenue gained from the content you created to invest in even more advanced knowledge.
And then you create the next piece of content.
4. [Expanding the village (buildings) = Continuing to create content]
Just as you expand from a single house to a village, and from a village to a city,
your content also expands from one-off pieces to continuous ones, and from continuous ones to series.
That's the flow.
For those who thought, 'I see!'
It is still too early.
This is where the real issue (the magma) begins.
Let's dig a little deeper.
❶ Let's dive deeper into [Self-Investment]
Actually... self-investment isn't just about spending money to invest in knowledge.
This is massively misunderstood.
"Self-investment = buying expensive materials"
Don't you think so??
That is wrong.
Investing in experience,
investing in time,
investing in your environment,
investing in your motivation,
There are many forms of investment.
The essence is
strengthening your own equipment and weapons
.
Please think about it in terms of Minecraft.
What happens if you go on an adventure without any equipment or weapons?
You're dead instantly.
You'll be surrounded by zombies and it will be over in a flash.
It's impossible to be told to "create and sell content!" out of the blue without any knowledge, right?
If you enter the market in that state, you can't do anything.
Skeleton arrows will fly at you, you'll be blown up by creepers, and chased by Endermen...
Your brain will be fried.
That is exactly why you must first prepare your equipment.
At first, a wooden sword, pickaxe, or shovel is fine. Leather armor is also fine.
First, fully arm yourself with the equipment known as knowledge.
From there, you strengthen yourself little by little.
Wood → Stone → Iron → Diamond → Netherite
You strengthen yourself in this order.
However, there is a pitfall here.
Actually, there is a problem beyond that...
Once you start making a certain amount of sales, you tend to suddenly stop investing in yourself.
You get satisfied with iron equipment.
In reality, that's enough to compete in the market and have some leeway in your daily life.
"I hit 7 figures a month, so I'm good now."
"My current knowledge is enough to earn money."
"I'm the best."
That's what ends up happening.
That isa very dangerous state.
Why?
Minecraft equipment has durability that keeps going down, and it's the same in the content business.
Your knowledge also loses its "durability" over time.
Know-how that worked last year won't necessarily work this year.
Methods that sold this year won't necessarily sell next year.
The market is constantly changing.
Just as it changed completely with the arrival of AI, the next wave will come again.
Even if you automate, it's important to always be sensitive to market trends and keep exposing yourself to new information.
If you're at iron now, aim for diamond next. Keep upgrading your weapons.
Otherwise,
when a player with diamond equipment appears, you'll be fighting with iron equipment.
You can't win, right?
Since I can hear you asking, "What should I do next?"
Next, let's talk about content creation.
❷&❸&❹ About content creation (this is important)
In Minecraft, you start with a "village" as your base, build your own settlement, and expand it, right?
Villagers live in the village you built, going "hmmm, hmmm".
Building a village is the same as building a structure for a content business.
The "villagers," who are your customers, increase in your "village" of content.
However, there is a super important point here.
It's not just about stacking dirt blocks to build things and mass-producing content.
This happens so often.
"Just mass-produce it for now"
"Just post every day"
People who think like that and create content mindlessly.
What a huge waste...
Why?
Dirt that hasn't been crafted into anything is fragile and breaks easily.
If a Creeper comes and blows it up, it's over.
(Do you get it?
A house made of dirt blocks looks bad, lacks strength, and nobody wants to live in it.
Content is the same.
A common mistake
In business, people often talk about "giving," but it's not just about giving.
Just putting out information you've gathered as-is is like building with dirt blocks.
"So-and-so said this!"
"There is a method called such-and-such!"
If you just line those up, no one will react.
The villagers will remain as they are, only saying "Hrmm, hrmm."
Customers won't be interested either.
"So what do you do?"
This is where the real work begins.
Learning from Minecraft's "crafting"
In Minecraft, by crafting the items you've collected, you can create new items that are different from the original materials.
For example, if you collect 5 diamonds, you can make a helmet.
4 Wood = Crafting Table
8 Cobblestone = Furnace
5 Iron = Helmet
This crafting is the key.
Simple materials, when combined, take on a completely different value.
In the content business, too, instead of just putting out the know-how you've picked up as is,
data you've obtained through actual action, your thoughts and feelings, experiences, and what you've personally perceived...
you should actively incorporate 'primary information.' It is truly crafting.
What is primary information?
The results you actually tested
The discomfort you felt
The principles you discovered
Your experiences of failure
The reasons for your success
All of these are 'primary information'.
When you use the 'crafting table' of primary information on the 'diamond' of know-how,
an original piece of content called a 'diamond helmet' is completed.
This is exactly what becomes your unique strength that no one else can imitate.
It is also fine to look for ideas from genres different from your own content.
For example...
explaining marketing topics using cooking analogies
Comparing sales writing to romance,
comparing customer acquisition to fishing,
bringing in concepts from different fields makes them easier to understand.
In any case,
it is important to combine the information you have gathered with your own practical experience to ensure persuasiveness and deliver it in a way that resonates.
It is not just about giving.
Value is only created once you "craft" it.
And then, to the expansion phase.
Go out into the wilderness of the market, move your hands and feet to gather good resources, and keep crafting them.
A small house is fine at first.
But from there,
a single house → multiple buildings → a village → a town → a city
it will continue to expand.
The content business is the same.
One video is fine to start. One article is fine to start.
But by continuing that,
1 piece → 10 pieces → 100 pieces → serialization → systematization
Before you know it, your "village of content" will have grown into a magnificent city.
Living there are many "villagers" who are your fans.
They won't just go "hmm, hmm," but will start saying things like,
"This content is the best!"
"It changed my life!"
They will start saying things like that.
From a single house to a village... from a village to a city...
Let's keep expanding your "village of content."
Finally, one super important thing.
Just like Minecraft, the content business hasno "end."
There are always new biomes, always new materials, and always new structures to build.
It's the same with this:
There is always new knowledge, always new experience, and always new content to create.
It's interesting precisely because there is no end.
People who can play Minecraft can continue to achieve results in the content business as well.
This is because they understand the "cycle."
You, too, should become a Minecraft player starting today.
Gather resources, craft, build, and expand.
If you keep this cycle going, you will definitely achieve results.
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