[AI] Is Dentsu's AI ad copy generation tool 'AICO2' actually good?!
"Beer isn't about logic."
"Deliciousness becomes conversation."
"Let's drink the sky."
"The distance between people shrinks with 'two glasses'."
These are, the catchphrases for a fictional canned beer called 'AICO Beer' devised by Dentsu's AI ad copy generation tool 'AICO2', apparently.
Pretty good sense... AI shouldn't be underestimated. That's no surprise, as according to Dentsu, they have developed and continuously improved 'AICO2 (AI Copy Writer 2)', an ad copy generation tool that trains artificial intelligence (AI) on the thought processes cultivated by Dentsu copywriters over many years.
By having AI that aggregates the expertise of copywriters work as a good partner with human copywriters, diverse expressions that are not dependent on specific individuals become possible, leading to an improvement in the quality of ad copy. Additionally, Dentsu has a patent pending for the proprietary technology behind 'AICO2'.
The improved AICO is implemented with a fine-tuned GPT-3.5 Turbo model, which also learns the intentions and thought processes of copywriters.
With AICO2, when you input 'what you want to convey', 'product name', or 'problems to solve', it displays 'what should be conveyed' and 'expression methods' along with the reasons, so it even supports you in organizing your thoughts for creating proposals and presentations.
Dentsu has actually started a service that allows radio commercials to be produced at half the cost by utilizing AICO.
By the way, I don't know the truth of it, but such an article has also appeared.
It was an article that made me realize once again that copywriters will not have their jobs taken by AI, but rather, it is essential to acknowledge and utilize the existence of AI, and to acquire skills such as designing entire campaigns, planning measures to ensure the conceived catchphrases reach the target audience, copywriting skills that adapt to different media and tools, and the ability to plan promotional measures that cross between digital and real-world, as well as the skill to design the entire language strategy by utilizing AI.
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