[New Service] Unbelievable, Kabuand

Former ZOZO president Yusaku Maezawa, who declared he would stop giving away money. The service he is giving away instead, called "Kabuand shares," is interesting.

What caught my attention was the website that explains this innovative business in an easy-to-understand way.

Usually, people often put the Q&A as the "main content" right below the MV and statement, and introduce the service based on the Q&A, which makes this innovative and unprecedented service surprisingly easy to understand.

I wasn't the only one who thought so.

The casting of Sanma-san is also exquisite. By using a dialogue format with the legendary Sanma-san, it brings a sense of "security" to this strange new service that started from a whim of President Maezawa, who has a reputation for being a free spirit. It feels like they are also effectively utilizing Sanma-san's playful character image for branding!

At the same time, the website structure, which positions Sanma-san as a "spokesperson for the beginner's perspective," clears up any questions.

Appearing in the TV commercial himself is the Maezawa way.

Furthermore, there are newspaper advertisements as well.

I haven't been a fan of former president Maezawa until now, but this was a new service release promotion that made me realize his impressive marketing sense.

Postscript
There was a post like this on X the next day. I can't believe he's still only 49.

It seems you can also do hometown tax payments. My family has decided to try hometown tax payments with Kabuand 🙆‍♀️

I hope it gets listed and the value goes up.