[Collaboration] Character collaborations must be executed thoroughly

I'm not a fan of JoJo, so it doesn't really resonate with me, but JoJo perfumes were buzzing on X, so I'm introducing them.

When I visited the site, even I, who have no particular interest in JoJo, thought,“This is the kind of website designed to tickle a fan's heart, making you want it.”

What's wonderful is that the product photos and videos are beautiful.They craft the products without compromise to match the character's worldview.
Instead of just using the characters to promote the product,they have finished the product itself into something truly valuable.It is wonderful that they convey that value clearly through photos and text.
The comments from the perfumer and the story behind why those specific ingredients were blended are irresistible to fans.

True fans of content can immediately spot a half-hearted collaboration.
I think it's important to execute character collaborations thoroughly.

“JoJo's Bizarre Adventure: Golden Wind” × NOZ Collaboration-HITMAN TEAM – NOZ COLLABORATION”.

By the way, it seems JoJo also had a collaboration with Shu Uemura in 2023.

JoJo fans include not only the anime generation in their 20s, since it has been animated since 2012, but also the manga generation in their 40s. It has strong support from women as well as men.
Perhaps that's why the matching with cosmetics and perfumes works so well.

Anime collaborations should be crafted with attention to every detail. They must be executed thoroughly.
I have proposed character collaborations for work before, and if I have the opportunity to be involved in such work in the future, this is the stance I want to maintain.