The Great Misconception That It's Meaningless for Someone with Zero Track Record to Write. A Quiet Strategy for Introverts to Connect a Small 100-Yen Product to 300,000 Yen
In this note, I will deliver content on the theme of "note x monetization," which has brought results even for an introvert like me. I want to sell content, but I hate hard selling. I want to be chosen naturally. I would be happy if this brings joy to those people.
[note Side Hustle] How to Build a "Vending Machine" That Sold a 300,000 Yen Product Starting from note
▶▶Click here for details
Recently, I have been hearing voices like this more and more.
It is not just company employees or homemakers.
The other day, I heard the same concern from a marketer who is already running a business and is active behind the scenes for a famous content holder.
That person is someone who continues to produce results and has sufficient knowledge and ability.
So, I found it strange.
Why does their hand stop immediately when it comes to their own content?
Recently, I finally understood the answer.
When working behind the scenes for a famous content holder, you can produce results with marketing that relies on their reputation. So, it looks like you understand and have experienced the whole flow.
But, the crucial path from "0 to 1" is not visible.
That is why, when they try to do "0 to 1" themselves, their hands stop.
The negative spiral that people who get stuck at "0 to 1" fall into
When I dug deeper into the cause that the person mentioned earlier was falling into, there was a fundamental cause even deeper down.
That was,
being too studious
.
But why do you get stuck if you are studious?
Because you fall into this negative spiral.
Inputting knowledge
↓
The more knowledge you take in, the more you realize there is always someone better
↓
You start self-denying, thinking, 'I'm still not good enough...'
↓
You try to gain more knowledge and experience to reach the next level
↓
You realize again that there is always someone better
↓
You start self-denying again
↓
There are so many people like this.
You should just start with what you can do right now
This is the solution.
You should just start with what you can do right now
There is no need to force yourself to compete with amazing people.
Start with what you can do within your own scope.
Whether or not you can make that small start.
That is what it comes down to.
And what is important there is,
Who are the people that the current you can be of service to?
This is the question.
And then, try selling a small product to that person first.
This is the first step.
Think of it as a product that can shorten the time they spend worrying by just a little bit.
For example,
Selling a structure template to people who are struggling to write their note profile articles
Teaching 'magic cushion words' to kind people who can't turn down invitations to drinking parties, so they can decline without hurting the other person's feelings
Things like that.
First, please try selling these kinds of small products at a low price point, like a 100-yen note.
Once you have taken this first step, all that is left is to step up in order.
For example, it looks like this.
First, get a feel for delivering value to readers with a 100-yen article
↓
Based on that trust, you'll be able to sell a 9,800-yen roadmap that solves deeper problems
↓
This leads to individual consultations or workshops with more extensive support priced at 30,000 yen or 100,000 yen...
↓
Ultimately, your backend product, packed with all your experience and priced at 300,000 yen or 500,000 yen will naturally be chosen without you having to push it.
There is no need to overreach or aim for perfection from the start.
Start with a small product and step up in order.
If you design your business using this procedure, you will be able to naturally increase your profits without having to post flashy content or use aggressive sales tactics.
A perfect strategy for introverts
In fact, this "mechanism of connecting low-priced items to high-priced ones" is a perfect strategy for introverts.
This is because, in this strategy, rather than posting flashy content to stand out,
deeply empathizing with the problems of the person in front of you and building a relationship of trust slowly
is far more important.
There is no need to appeal to a large number of people
There is no need to act flashy or use hype
There is no need to post glamorous content either
Therefore, it is easy to leverage the strengths of an introvert.
I think many people will feel that this is something they can do.
Start with what you can do as you are now
The first step is to
start with what you can do as you are now
is.
There is no need to compare yourself to amazing people or flashy people.
Everyone has small success stories.
For example,
[Relationships]
"By finding 'magic cushion words,' I became able to decline overtime work smoothly without offending others or causing friction."
[Decluttering/Living]
"I stopped trying to clean the whole house and just organized my wallet and one desk drawer, which drastically reduced my frustration and saved me time."
[Childcare]
"I used to yell every day and hate myself for it, but just by changing how I speak to my child from 'Do this' to 'It would help me if you did this,' they started acting on their own."
[SNS/Content Creation]
"Even with only 50 followers, when I wrote a profile like a letter addressed to one person's deep struggle, I received my first comment of gratitude."
These small successes are enough.
Hidden within the things you think are 'just normal' lies value that beginners are desperate to find.
"But how do I find those 'small successes' from my own past?"
"After I find them, how do I package them into a 100-yen product?"
If you've thought this, please try using this article as a reference.
▶▶ Tips for product design that utilizes your 'likes x strengths'
I hope you can step up one by one, starting with what you can do, without trying to overreach.
By the way, note is a medium that is easy for introverts to grow, so I recommend starting by posting only on note.
I myself was able to grow steadily by focusing only on note.
I hope you will also find this article helpful.
Next time preview
Next time,
Why does your business perspective open up all at once when your first '100-yen' product sells?
I would like to delve deeper into this.
Stay tuned!