Let's share your articles with many people by linking them with social media

Many people who pour their hearts into writing articles on note would like to have them read by as many people as possible. To reach a wider audience with your articles, using social media in conjunction with note is very effective.

If you announce your articles on your own social media, people who follow your accounts might read your note, and if those followers find your article interesting, there is a possibility they will recommend it to others around them.

On note, there is a feature that allows for easy sharing when readers think, "I want to share this article." Using this feature, we will introduce tips on how creators themselves can spread their articles.

Let's use social media selectively

Understand the respective strengths of each social media platform
Currently, there are various social media services on the internet, each with different characteristics such as the scope and speed of diffusion. For example, if you understand the differences in the strengths of Twitter and Facebook, you can use them selectively as follows.

Characteristics of Twitter
Because its diffusion power is strong, it is suitable for spreading articles to a wide range of people. By sharing your note on Twitter, the possibility of having your articles read by people who do not follow your note increases.

For example, you can use it in ways such as:
・Sharing on Twitter every time you publish an article on note.
・If there is a reaction to your post on Twitter, posting a link to the related note article in a reply.

You can link with Twitter in Account Settings. For details, please see the Help Page.

Characteristics of Facebook
Facebook is a place often used to connect with acquaintances. It might be useful for delivering your articles thoroughly to work colleagues, school friends, and acquaintances in communities you belong to. Another characteristic is that you can introduce articles with longer text than on Twitter.

For example, you can use it in ways such as:
・Sharing with friends on Facebook when you write a note about milestones in your work or life.
・Sharing in work-related Facebook groups when you write a note about what you learned at work.

Let's use social media selectively based on the attributes of your followers
There are also people who are connected with many friends and fans on other social media such as Instagram and YouTube. Which social media is suitable for spreading note articles differs from person to person. If you think about which social media you have the strongest connections on, it might gradually become clear where and what to share to be effective.

You might not get the hang of it at first, but social media is a tool that makes trial and error easy. Without being too caught up in one method, let's try out ways of spreading your work where you can exert influence.

Tips for spreading your own articles on social media

Let's think about the "timing for sharing" based on your reader persona
When sharing articles on social media, timing is also important. This is because the timing when it is easy for people to notice your article changes depending on who your target readers are. Let's try sharing your articles in line with the timing when the people you want to read them are likely to be looking at social media.

For example, you can think about the time to share, such as:
・Sharing know-how articles for business people during break times like lunch.
・Sharing novels or essays you want people to read carefully at night or on holidays.

There is also a method of sharing one article several times at different times of the day. For example, if you share an article you shared at noon again at a different time on another day, the article might reach a different generation or community than usual.

Also, if you set the time for sharing to a fixed time, such as "Friday evening," readers will find it easier to remember, "Come to think of it, that person's note is updated on Fridays," and the possibility that they will incorporate "reading your articles" into their daily routine will increase.

Let's add a word to your post text
When sharing an article, you might wonder what kind of words to add. In that case, besides the summary of the article or recommended points, how about adding "why you wrote it" or "how you felt while writing it"?

For example:
・Why you wrote it Because I wanted to convey the appeal to people interested in my company, because I had my own discoveries about a trend, etc.
・How you felt while writing or after finishing writing I felt refreshed after writing this, I'm nervous about whether everyone will enjoy it, etc.

Just by adding one sentence filled with the writer's feelings, your sentiments may be conveyed, and it might become a trigger for people to read the article.

Try asking your readers to share their thoughts
When you want people to share your article, don't be afraid to go ahead and write "Please share this" in the article itself. If you hesitate, thinking "Asking for a share right away might be a bit too pushy," you could try adding a sentence like "Please let me know your thoughts on this article." You can also convey this in your support area message or your thank-you message for likes.

It might feel a little embarrassing. However, your honest desire to have many people read your article will gently encourage readers who already want to support you or do something that makes you happy. They will surely be happy to help!

Also, try replying to or liking posts from people who share your articles on Twitter to show your appreciation. Readers will feel that you are seeing their posts, which will likely make them enjoy supporting you even more.

Once you have settled on your own way of responding, it is also a good idea to state what you will do in return within the body of your article, such as:
"I will go and like your post if you share this"
"I will reply with a comment if you post your thoughts"
.

Interactions with readers might even develop into collaborations or communication, such as creating your own prompts or hosting events. If you want to enjoy interacting with others, please give it a try.

Tips for corporate creators on how to spread the word about their note

Spread the word not just on social media, but on the channels where your target audience is
For corporate accounts, it is best to think about where the people you want to reach are located and aim to spread the word through the channels where many of them are present.

Methods of diffusion are not limited to social media. Announce your content in places where many of the people you want to reach gather, such as newsletters, public relations magazines, or posters.

Corporations should also try asking readers to share
Just like with individual creators, for corporations, having readers who like your articles share them is an effective way to get more people to read your content.

It might be a good idea to express your honest feelings at the end of the article, such as, "I would be very happy if you could share your thoughts and share this article after reading it."

Also, your employees are the closest readers of your company's note. It might be a good idea to ask for their cooperation in sharing articles they like with people around them.

Include guidance to the next channel within your article
In the case of corporations, you are likely disseminating information on other channels as well, such as social media, official websites, and recruitment sites, in addition to note. Organizing the relationship between those channels and note is very important.

Once you have organized this, think about what action you want people to take after reading your note.

For example:
・If they become interested in your company after reading note, you want them to check the recruitment site and consider applying.
・If they want to know more about the content written in note, you want them to register on the material download form.
・You want them to follow your social media to read future articles.

Please prepare a path that aligns with the purpose of your account. Then, clearly state these at the end of your article or in the support box to encourage reader action.

If you have a note pro contract, you can also connect RSS information to your company website. For details, please see the help page. (However, depending on the site specifications and what you want to do, it may require engineering work.)

Finally

Readers who share your articles are not only people who have read them, but also your fans who spread the word precisely because they thought it was "interesting!" If you express your gratitude for them sharing, you may be able to strengthen your relationship with them even further. I recommend linking note with social media not only for spreading your articles, but also as a means of building relationships with your fans.

You can set up the link with Twitter from the Account Settings page.