The reason SNS side hustles fail is that you don't know your 'true desire'

I'll put it simply. The dissatisfaction of these people is

“a feeling that they haven't been rewarded despite having worked hard properly”. To break it down a bit more,・They have been diligent

・They have read the room

・They have met people's expectations
・They haven't made any major mistakes
Yet
they lack recognition, money, and a sense of security.

That's why deep inside, they have always held onto
“I (we) shouldn't be wrong”

“Even though I've done so much”
feelings that have been accumulating.
Side hustles and SNS are
a mechanism that looks like it could


recover all of that at oncefor them.Numbersempathy

“That's amazing!”
“You gave me courage”
All of this is
the validation they actually wanted in their daily lives.

The true nature of these people's dissatisfaction is
not a lack of ability

or a lack of effort,

“having continued to be a 'proper' person without ever having experienced being securely fulfilled”

.This type of person isn't a bad person.They just keep mistaking what they really want.

Yeah, exactly. That's pretty much the core of it.
Because the structure of an organization is that

・Achievements belong to the 'role'
・Evaluation is limited to a 'convenient scope'
・The personality itself is not seen
so it's not a place where


“I have done things properly as myself”can be affirmed.
Moreover, the more they are

・Diligent
・Read the room
・Meet expectations
the more they tend to end up on the 'side that doesn't get praised'.
So, they go outside.
To SNS and side hustles.

Because there,
・Empathy is returned immediately

・It is visualized with numbers
・Their very existence becomes a reaction
they feel a momentary 'sense of being saved'.
But in reality,

they don't want to sell or earn money


they just want the feeling that 'it's okay to be here'.

Yes, exactly that.
I think they want to 'prove that they are not replaceable'.

The more they accumulate experiences in an organization where
・The work can be done by anyone
・Evaluation is ambiguous
・Things keep running even if they are gone
the more a feeling of 'what was I even doing' remains.
That's why they try to turn

・Their own words
・Their own experiences
・Their own stories
into a 'product' through side hustles and SNS.
That in itself is natural and not wrong.
However, in many cases,

even though they want to break away from being a 'cog',
the means they have chosen has become a 'cog of validation'.
Numbers, empathy, followers, supportive comments.

The location has just changed from the company to SNS,
and the dependency structure remains the same.
The people you are looking at,

rather than wanting to be independent,
feel like they are in the intermediate stage of 'wanting someone to tell them they weren't disposable'.

I think this is probably something many people vaguely feel.

“I hate being treated like a cog”
“I want to escape from the feeling of being disposable”
Even though they went outside thinking that,
before they knew it, they were now being swayed by
numbers, reactions, empathy, and likes.
At the company,

evaluation, roles, and achievements.
On SNS,
followers, view counts, and supportive comments.
The location has changed, but


“the structure of having your value determined by the outside” is the sameright?That's why the sense of emptiness doesn't disappear somewhere.

They are working hard, yet they aren't fulfilled.
They should be recognized, yet they don't feel secure.
That is not a failure or being spoiled;

it's because the desire to
“prove that I am not a cog”
is still directed outward.

The more people have continued to feel that discomfort,
the more they actually already know.
That even if you get on the cog of validation,
you won't find true freedom.

The fact that that discomfort never disappeared is,
I think, probably the most important feeling.

To put it plainly for the general public, the answer is quite modest.

It's not about 'becoming free through SNS',
but about 'not entrusting your life to SNS'.

Many people,
・Feel relieved when their numbers grow
・Feel anxious when reactions decrease
・Feel okay about themselves when they make a sale
・Feel not okay about themselves when they don't
even though they started to seek freedom,
they are just putting the collar of an evaluation device back on.

Those who are getting closer to true freedom do the opposite;
they use SNS
・Not as a mood stabilizer
・Not as a substitute for self-affirmation
・Not betting their entire life on it
but simply as atool.

That is why
they don't incite,
they don't over-encourage,
and they don't talk too much about numbers.

'The reaction was bad today, but oh well.'
'Even if it doesn't sell, I haven't diminished as a person.'
From the moment you can truly hold this mindset,
freedom finally begins.

What you gain from an SNS side hustle
is not freedom itself,
but the margin to remain free.

Only those who do not fill that margin
with validation
will quietly remain.

When observing note side hustles on Threads, a common thread becomes visible.

It is that many people harbor the feeling of 'I've worked hard in earnest, yet for some reason, it hasn't paid off.' SNS and side hustles appear to fill that void.

Numbers, empathy, and words of support temporarily give you the feeling that 'it's okay to be here.' However, even though you intended to escape the corporate grind, you end up getting on the grind of validation instead.

The location has changed, but the structure of having your value determined by others remains the same, so the sense of emptiness does not disappear.

To get closer to true freedom in an SNS side hustle, do not entrust your life to SNS by trying to 'become free'.

Do not use numbers or reactions as a substitute for self-affirmation; use them merely as tools. When you can maintain that distance, freedom as a quiet margin remains.