Trademark Law: It is better to avoid two-line trademarks

Due to application costs, two-line trademarks are sometimes filed.

However, it seems that in reality, those two-line trademarks are often not used as such, but are instead used as single-line trademarks.

A specific example is Trademark Registration No. 5152695. Trademark Registration No. 5152695 is a two-line trademark consisting of "Platinum Pork" and "Shirogane Buta" as shown below.

The trademark holder for Trademark Registration No. 5152695 is Kogen Seibaku Co., Ltd., but on the Kogen Seibaku Co., Ltd. website, the single-line trademark "Shirogane Buta" was used.

Since you likely want to keep expenses down when founding a company, you should reduce the number of applications even if you do file.

Also, considering the possibility of a request for a trial for cancellation based on non-use, I believe you should file the trademark that you actually intend to use.

In this example, I think it would have been better to file the main trademark application as the single-line "Shirogane Buta" and recommend the use of the single-line trademark "Shirogane Buta" on the company website as a countermeasure against a trial for cancellation based on non-use.

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