The God of PR
Speaking of which
Koichiro Shima
Listening to
Koichiro Shima talk
is interesting, isn't it?
Creating new norms for the world
For that,
PR professionals' work is necessary.
The trend of
creating "new norms"
is happening right now.
"I see...
It's a video from five months ago, but..."
There are two things that are norms
now.
One is
the norm of digitalization.
Cashless,
online, and remote work, etc.,
have become the norm.
The other is
the norm of a sustainable society.
Environmentally friendly living,
gender-inclusive work styles, etc.,
are what everyone is thinking about.
"New norms."
I believe that changing things into these "new norms"
is the field where
PR professionals can thrive.
Social symbols
If you verbalize social phenomena,
the media will cover them.
Then,
they become trends, and stars
will emerge.
As examples of social symbols
(words known to society that aren't in the dictionary),
Ikumen (involved fathers), Ohitorisama (people who do things alone), Herbivore men,
Asakatsu (morning activities), Rekijo (history-loving women)...
are called social symbols.
To get social symbols
that aren't known yet recognized,
it's meaningless
if you can't explain them properly.
For that, you also need the resolve
to shoulder a lot of things.
And so on.
The more you watch it, the more you think,
won't ideas
spring to mind?
You can understand
how important PR is for companies.
"Learning from the God of PR"
As the video title suggests, I want to watch it again
and study.
This video also has
a second part, so I think I'll watch that too (lol
Koichiro Shima's books
are also interesting.
How Koichiro Shima creates ideas
To generate ideas,
you first need to gather a lot of information.
However, you must not
organize the information you have gathered.
If you let it 'graze' in a disorganized state,
unexpected 'cross-breeding' will occur,
leading to the birth of amazing ideas.
An up-and-coming creator who has
produced many excellent advertisements
talks in detail about specific tips and tools,
from gathering information to generating ideas.
Apparently, Mr. Shima's desk is messy
in a good way
Information that has been organized
is never looked at again
Rather, it is precisely because it is not organized
and remains in a scattered state
that chemical reactions occur and ideas are born
As someone who isn't good at tidying up,
I could relate to this a little
Koichiro Shima's website
………………
Self-introduction
From 'I've started to like note ❤️'
#TheGodOfPR
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