Learning from Failure: How to Turn 'Self-Satisfied Diaries' That Never Sell on Note into 'Products'
“I’m writing so hard, yet I get no likes and nothing sells...”
The reason for this might be that your writing is focused on 'yourself.'
Readers don't pay money because they want to peek into your daily life; they pay because they want to resolve their own 'pain points' and achieve a better future.
I will reveal specific rewriting techniques to elevate 'what you want to write' into 'what the reader wants to know.'
1. Shifting Perspectives: Changing the Subject from 'I' to 'You'
A diary ends with a report like, 'I did such-and-such today.'
However, a valuable article presents 'tips for you to do such-and-such.' Use your personal experiences strictly as 'evidence' to empathize with the reader's struggles.
• Keyword Explanation: Benefit
The 'positive change' gained by using a product or service.
Readers don't pay for information itself, but for how they can change (the benefit) after obtaining that information.
2. Extracting 'Learning': Abstracting FactsConvert personal events into 'universal lessons' that apply to anyone.A professional perspective doesn't end with a diary entry about 'having my order messed up at a cafe,' but expands the story into 'a mindset for turning unexpected trouble into an opportunity.'• Rewriting Steps1. Concrete Fact: What I experienced2. Abstraction: The universal lesson gained from it3. Concrete Proposal: Actions the reader can practice starting tomorrow3. Designing Structure: Start by Touching on 'Pain'In the introduction, verbalize the worries or anxieties the reader is holding.Just by clarifying 'Whose problem is this article solving, and what kind of problem is it?' before you start writing your diary, the sharpness of your writing will change dramatically.
A Rewrite Checklist to Break Free from 'Self-Satisfaction'
These are three questions to polish your article into a 'product.'
• Is it worth stealing the reader's 'time'?
Readers are setting aside precious time to read. Check if each heading contains specific benefits that make them think, 'I'm glad I read this.'
• Are you presenting a 'solution' as an expert?
Don't end with 'it was tough'; add a professional perspective that says, 'You can solve it by doing this.'
• Are you showing a 'vulnerability that makes people want to support you'?
Showing the process of trial and error leads to more trust than a perfect success story. However, always conclude with a positive outlook.
Editor's Note: Writing is the Same as a 'Love Letter'
No matter how beautiful the words you arrange, a letter that doesn't think of the other person won't resonate with their heart.
Writing is the same. Imagine one reader on the other side of the screen, and make their tomorrow just a little bit brighter.
That pure desire to contribute is, in the end, the strongest skill for being 'liked by money.'
Break out of the shell of a diary and turn your experiences into 'salvation for someone else.'
In this note, I will share the mindset of the wealthy and how to earn money!
If you want to live a life that is liked by money, please follow me!
Well then, have a day filled with valuable words today as well.